{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Car and toy companies launch Barbie car' data-url='/boclips/videos/5c54c30ed8eafeecae15e63a' data-video-url='/boclips/videos/5c54c30ed8eafeecae15e63a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCar and toy companies launch Barbie car\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Various of Volkswagen Beetles being driven in Mexico city  2. Various close ups of the new Barbie Beetle special edition 3. Close up interior of Barbie Beetle 4. Mid mirror and door Barbie Beetle 5. Mid rear of Barbie Beetle6....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Various of Volkswagen Beetles being driven in Mexico city  \u003cbr/\u003e2. Various close ups of the new Barbie Beetle special edition \u003cbr/\u003e3. Close up interior of Barbie Beetle \u003cbr/\u003e4. Mid mirror and door Barbie Beetle \u003cbr/\u003e5. Mid rear of Barbie Beetle\u003cbr/\u003e6. SOUNDBITE: (Spanish) Renata Delsordo, Director of Mattel in Mexico:\u003cbr/\u003e\"This car has all of the signature Barbie style. She is a modern doll, who is very dynamic and attractive and is always looking for the most modern and cool  things out there. She has a passion for life, which is part of the reason this initiative was born.\"\u003cbr/\u003e7. Pull out of Delsordo getting into car\u003cbr/\u003e8. Medium of Delsordo at the wheel of the car\u003cbr/\u003e9. SOUNDBITE: (Spanish) Renata Delsordo, Director of Mattel in Mexico:\u003cbr/\u003e\"Many people will like this car. First and foremost, there are the little girls who have always dreamt of having a car like this one. Also, many of us adults who grew up with Barbie dream of having a car like this one. Many of these cars have already been pre-sold and we are happy this project was so widely accepted and that Barbie is making so many people's dreams come true for girls and adults and continues to exude this message of being dynamic and youthful, everything that our brand represents.\"\u003cbr/\u003e10. Pan right ant tilt up from Barbie sign in the car to inside the car \u003cbr/\u003e11. Wide Renata Delsordo closing the backdoor of the car\u003cbr/\u003eDrivers in Mexico City may see a new hot pink Volkswagen Beetle driving through the city soon, as the German automaker and Mattel toy manufacturer launch Barbie's first car onto the streets. \u003cbr/\u003eThe two companies created thirteen special edition Beetles that can be purchased by Barbie lovers for 24,368 US dollars. \u003cbr/\u003eAccording to Mattel Mexico Director Renata Delsordo, many of the cars have already been pre-sold. \u003cbr/\u003e\"This car has all of the signature Barbie style. She is a modern doll, who is very dynamic and attractive and is always looking for the most modern and cool  things out there. She has a passion for life, which is part of the reason this initiative was born,\" Delsordo said. \u003cbr/\u003eIn a news release this week, the companies said they are confident the model will be a hit not only among children, but mothers as well.\u003cbr/\u003e\"First and foremost, there are the little girls who have always dreamt of having a car like this one. Also, many of us adults who grew up with Barbie dream of having a car like this one,\" Delsordo said.\u003cbr/\u003eIn addition to its hot pink exterior, the car features a pink steering wheel, pink lug nuts on the tires and pink trims on the seats.\u003cbr/\u003eKeyword-wacky -bizarre\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003emexico, central america, north america, business\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow 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