{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='FIFA on stadium security,  says ambush marketing will no be tolerated' data-url='/boclips/videos/5c54c2cfd8eafeecae15c815' data-video-url='/boclips/videos/5c54c2cfd8eafeecae15c815' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFIFA on stadium security,  says ambush marketing will no be tolerated\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eJohannesburg - 15 June, 20101. Wide of media briefing 2. SOUNDBITE: (English) Nicolas Maingot, FIFA spokesman:\"On security, as we've always said before the tournament, and I'm happy to repeat it again, the security is the matter. The...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eJohannesburg - 15 June, 2010\u003cbr/\u003e1. Wide of media briefing \u003cbr/\u003e2. SOUNDBITE: (English) Nicolas Maingot, FIFA spokesman:\u003cbr/\u003e\"On security, as we've always said before the tournament, and I'm happy to repeat it again, the security is the matter. The security of the competition, of the event, is the matter of the relevant authorities in South Africa, government, police, okay? When it comes to the stadium security, I mean inside the stadium, that's up to the competition organisers, and here the LOC (Local Organising Committee) is directly involved.\"\u003cbr/\u003e3. Cutaway, journalists\u003cbr/\u003e4. SOUNDBITE: (English) Rich Mkhondo, Local Organising Committee (LOC) spokesman:\u003cbr/\u003e\"We would like to reiterate that at no point will we tolerate any, let me say, we will not tolerate any defiance or putting the tournament into risk. And the police will always be on hand to help.\"\u003cbr/\u003e5. Wide of media briefing\u003cbr/\u003e6. Various, The Star newspaper, headline reads (English) \"Mini-dressed women held\"\u003cbr/\u003e7. Newspaper photograph showing women in orange dresses \u003cbr/\u003e9. SOUNDBITE: (English) Nicolas Maingot, FIFA spokesman:\u003cbr/\u003e\"There's absolutely no issue with you going to the stadium wearing a shirt or whatever with a brand which is a competitor brand to a partner here. There's absolutely no issue whatsoever. What is an issue is when there is a clear reasoning behind or action behind which is an ambush marketing activity, that's all.\"\u003cbr/\u003e10. Backdrop of briefing showing FIFA official sponsors and partners logos\u003cbr/\u003ePretoria - 14 June, 2010\u003cbr/\u003e11. Wide shot, Dutch fans dressed in orange, boarding train \u003cbr/\u003e12. Dutch fan on train juggling with oranges\u003cbr/\u003eWorld Cup organisers sent a clear message on Tuesday that they \"will not tolerate any defiance\" by security contractors at stadiums which puts the tournament at risk.\u003cbr/\u003eThe comments came at a media briefing in Johannesburg given  by FIFA spokesman Nicolas Maingot and Local Organising Committee (LOC) spokesman Rich Mkhondo.\u003cbr/\u003eOn Monday, police took over security at stadiums in Durban and Cape Town amid protests by stewards in an escalating pay dispute. \u003cbr/\u003eStadium stewards claim that their contractor, Stallion Security Consortium, is underpaying them. \u003cbr/\u003ePolice were posted around the Durban stadium on Tuesday and carried out checks that previously were done by the stewards.\u003cbr/\u003eAt Tuesday's briefing FIFA spokesman Nicolas Maingot appeared to distance himself from the security problems, stressing that the security of the World Cup tournament as a whole was the responsibility of the South African government, while stadium security was the responsibility of the Local Organising Committee (LOC).\u003cbr/\u003e\"We will not tolerate any defiance or putting the tournament into risk. And the police will always be on hand to help.\" said Rich Mkhondo, Local Organising Committee (LOC) spokesman. \u003cbr/\u003eDuring the briefing FIFA also made it clear that so-called \"ambush marketing\" by companies which are not official partners or sponsors will not be tolerated inside World Cup stadia.\u003cbr/\u003eThe front page headline on South Africa's \"The Star\" newspaper on Tuesday read: \"Mini-dressed women held\" and showed a picture of blonde women dressed in orange mini-dresses being escorted out of Soccer City stadium on Monday after the Netherlands versus Denmark game.\u003cbr/\u003eIn the newspaper article, the women say they were forced to leave the game \"by around 40 stewards\" and then questioned for several hours by police. \u003cbr/\u003eFIFA appears to take issue with the womens' orange dresses which were given away by Dutch brewer Bavaria as part of a pre-World Cup marketing campaign, and which have a small Bavaria logo stitched on it. \u003cbr/\u003eBavaria is not an official sponsor or partner of the FIFA 2010 World Cup.\u003cbr/\u003eFIFA officials say there's no problem with individual spectators wearing an item of clothing which bears the brand or logo of a particular company which may not be an official sponsor or partner. \u003cbr/\u003e\"What is an issue is when there is a clear reasoning behind or action behind which is an ambush marketing activity.\" Maingot said. \u003cbr/\u003eDutch soccer fans are often dressed totally in orange at international football games, and Monday's match against Denmark was no exception. \u003cbr/\u003eThousands of fans boarded trains in Pretoria to travel to Johannesburg for the game, many of them dressed in the traditional orange colour.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci 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