{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='ARGENTINA: CONSUMERS REASSURED ARGENTINIAN BEEF IS DISEASE FREE' data-url='/boclips/videos/5c54c255d8eafeecae158ed8' data-video-url='/boclips/videos/5c54c255d8eafeecae158ed8' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nARGENTINA: CONSUMERS REASSURED ARGENTINIAN BEEF IS DISEASE FREE\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSpanish/NatIn an effort to avoid a backlash from the British beef crisis Argentina has launched a campaign to reassure consumers that its beef was disease-free. Agriculture Minister Felipe Sola confirmed there were no cases of B-S-E or...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSpanish/Nat\u003cbr/\u003eIn an effort to avoid a backlash from the British beef crisis Argentina has launched a campaign to reassure consumers that its beef was disease-free. \u003cbr/\u003eAgriculture Minister Felipe Sola confirmed there were no cases of B-S-E or mad cow disease in Argentina.\u003cbr/\u003eThe campaign aims to ensure the continued success of Argentina's billion-dollar beef exports round the world. \u003cbr/\u003eArgentinian cows produce the kind of high-quality cuts that have become renowned the world over.  Beef is a billion-U-S dollar industry with exports of over 500-thousand tons a year.\u003cbr/\u003eThe repercussions of Britain's mad cow disease scare have not reached the Argentinian pampas yet. But concerns that consumer panic would slash beef exports the government has launched a campaign to reassure consumers - at home and abroad - that Argentina's beef is  safe from B-S-E.\u003cbr/\u003eSOUNDBITE:  (Spanish)\u003cbr/\u003eTranslation: \"This certificate you see here will be grammatically corrected, written in English and German, here it is in Spanish and German only, and will accompany all exports of Argentine beef to any part of the world.  It will say why Argentina is free of B-S-E.\"\u003cbr/\u003eSUPER CAPTION:  Felipe Sola, Argentine Minister of Agriculture\u003cbr/\u003eThe campaign will be jointly financed by the Argentinian government and the beef industry.  \u003cbr/\u003eAgriculture Minister, Felipe Sola, says their prime concern is maintaining the country's healthy beef export sales.\u003cbr/\u003eSOUNDBITE: (Spanish)\u003cbr/\u003eTranslation: \"It is an active attitude to defend Argentinean meat abroad, and the sanitary differentiation. If we have a classic differentiation because of quality and a prestige linked to quality, we want to have now as well a sanitary differentiation which is a sine qua non condition to be in the market from now onwards, because this B-S-E issue is not going to go so quickly. And also, the attitude we have now is going to tell the importer and hopefully also the consumer about who we are\". \u003cbr/\u003eSUPER CAPTION: Felipe Sola, Argentine Minister of Agriculture\u003cbr/\u003eThe government says Argentine herds have tested negative for mad cow disease since 1992.   \u003cbr/\u003eLast year, Argentina exported 510,000 tons of beef worth 1.1 (b) billion U-S dollars.  \u003cbr/\u003eIf those figures continue as healthily amid the growing global panic over beef consumption, then Argentina's damage limitation exercise will have proved its worth.\u003cbr/\u003eBuenos Aires, Argentina - 25 March 1996\u003cbr/\u003e1. Various of cattle running in the countryside\u003cbr/\u003e2. SOUNDBITE: (Spanish) Felipe Sola\u003cbr/\u003e3. Wide shot of cattle fair \u003cbr/\u003e4. Mid shot of cow at the fair\u003cbr/\u003e5. Farmers showing their cows at market\u003cbr/\u003e6. Close-up of cows \u003cbr/\u003e7. Men on horseback at the fair\u003cbr/\u003e8. SOUNDBITE: (Spanish) Felipe Sola\u003cbr/\u003e9.  Wide shot of Buenos Aires restaurant\u003cbr/\u003e10. Traditional Argentina barbeque pit\u003cbr/\u003e11. Various of chef preparing meat \u003cbr/\u003e12. Wide shot of restaurant bar - kitchen in the background \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1996\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003eargentina, food, south america, business\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eargentina government, consumer product manufacturing, industries, diseases and conditions, actitud, bovine spongiform encephalopathy, animal health, tengamos ahora, calidad, government and politics, livestock diseases, latin america and caribbean, buenos aires, diferenciación sanitaria, meat processing, diferenciación, health, carne, food manufacturing, agriculture, consumer products and services, está, beverage and tobacco products manufacturing\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down 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