{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Japan hosts an International Toy Show unveiling toys for all ages' data-url='/boclips/videos/5c54c24ad8eafeecae1589a4' data-video-url='/boclips/videos/5c54c24ad8eafeecae1589a4' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nJapan hosts an International Toy Show unveiling toys for all ages\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eTokyo- July 1, 20071. Man playing the air guitar.2. World's smallest robot, \"i-sobot\" playing guitar tune3. Visitors watching \"i-sobot\"4. Various of venue5. Various of \"Transformer\" toy section6. Various of 3D card game 7. SOUNDBITE...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eTokyo- July 1, 2007\u003cbr/\u003e1. Man playing the air guitar.\u003cbr/\u003e2. World's smallest robot, \"i-sobot\" playing guitar tune\u003cbr/\u003e3. Visitors watching \"i-sobot\"\u003cbr/\u003e4. Various of venue\u003cbr/\u003e5. Various of \"Transformer\" toy section\u003cbr/\u003e6. Various of 3D card game \u003cbr/\u003e7. SOUNDBITE (Japanese): Noboru Furuya, Visitor:\u003cbr/\u003e\"I am glad to see that recently there are increasing numbers of toys that we adults can also enjoy.\" \u003cbr/\u003e8. Various of Remote controlled dragon fly.\u003cbr/\u003e9. Remote controlled four wheel drive car.\u003cbr/\u003e10. Various of remote controlled sports car\u003cbr/\u003e11. SOUNDBITE (Japanese): Mizutani Family, Visitor.\u003cbr/\u003e\"Although some of these toys offer means for parents and children to play together, they are still expensive and fragile. I would like to see some of those prices go down and make something more unbreakable.\"\u003cbr/\u003e12. Children playing with baby robot\u003cbr/\u003e13. Various of girl feeding baby robot\u003cbr/\u003e14. Various of cat robots\u003cbr/\u003e15. Various of parrot robots \u003cbr/\u003e16. Brain Checker board\u003cbr/\u003e17. Various of people playing with Brain Checker\u003cbr/\u003e18. SOUNBITE (Japanese): Minako Sakanoue, Media Department, Sega Toys Co Ltd.\u003cbr/\u003e\"We came out with a product called \"\"Grand Pianist\"\" which sold 10,000 sets in a month. This product was aimed for retiring generation and we would like to expand more product for this target generation.\" \u003cbr/\u003e19. Various of the \"\"Grand Pianist\"\"\u003cbr/\u003e20. Various of Tokyo Tower miniature.\u003cbr/\u003e21. SOUNDBITE (Japanese): Takeo Takasu, Chairman, The Japan Toy Association.\u003cbr/\u003e\"I think that the toy industry will increase its collaboration with companies from other industries. I believe this will intensify and we see more investment and involvement in either direction.\"\u003cbr/\u003e22. Meiji Chocolate Booth\u003cbr/\u003e23. Various of champagne and wine glass with puzzle inside\u003cbr/\u003e24. Puzzles on display\u003cbr/\u003e25. People trying out the puzzles\u003cbr/\u003e26. Man proudly solves a puzzle.\u003cbr/\u003eJapan's traditional toy market appears to be shrinking, causing manufacturers to look at other ways of attracting  customers. \u003cbr/\u003eThe 2007 International Tokyo Toy Show displayed around 38,000 toys - an increasing number of them targeted at an adult market. \u003cbr/\u003eThe four day event is expected to draw around 120,000 people.\u003cbr/\u003eNearly 150 local and international toy makers took part in the 2007 International Tokyo Toy Show.\u003cbr/\u003eAspiring rock stars were given a chance to practice their air guitar skills.\u003cbr/\u003eThe world's smallest robot \"i-sobot\"  entertained the crowd with its favourite tune.\u003cbr/\u003eA 3-D card game was displayed, using images on a television screen to help the players. \u003cbr/\u003eThe traditional Japanese toy market shrank by 6.3% last year, falling to 640 billion yen (5 billion USD) compared to the previous year.\u003cbr/\u003eAnalysts blame it on the falling birth rate in Japan.\u003cbr/\u003eTo boost the market, the industry highlighted toys for adults and items for the elderly. \u003cbr/\u003eNoboru Furuya is a visitor to the International Toy show.  \u003cbr/\u003eHe says he is excited about the increasing number of toys for adults.\u003cbr/\u003eMizutani Family is another visitor to the toy show. \u003cbr/\u003eHe says that while some of the toys allow children and parents to play together, they are still too fragile and expensive.\u003cbr/\u003eSega Toys has helped to pioneer the way in adult targeted toys.\u003cbr/\u003eMinako Sakanoue is from the Sega Toys Co Ltd Media Department.  \u003cbr/\u003eShe says that Sega Toys released a product aimed at the retiring generation.\u003cbr/\u003eSakanoue said their product the \"Grand Pianist\" sold 10,000 sets in one month.\u003cbr/\u003eThe Grand Pianist costs around 49,000 yen  (400 USD). \u003cbr/\u003eMany other toys are also aimed to help exercise the user's mind.\u003cbr/\u003eDolls at the International Toy show were no longer the traditional toys.  \u003cbr/\u003eThe dolls were baby robots that are built to help children learn how to take care of babies with their parents.  \u003cbr/\u003eCats, dogs and even parrot robots were also on display for those who are not able to have live animals.\u003cbr/\u003eThe toy industry expects products to become even more diverse in the future. \u003cbr/\u003eTakeo Takasu is the Chairman of the Japan Toy Association.\u003cbr/\u003eHe says that he believes the toy industry will increase it collaboration with companies from other industries.\u003cbr/\u003eCollaboration with industries like food, apparel and electronic makers could change the way we look at the modern toy.  \u003cbr/\u003eClients are reminded: \u003cbr/\u003e(I) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: 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