{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Drinks companies spend millions of dollars to conserve water' data-url='/boclips/videos/5c54c217d8eafeecae157178' data-video-url='/boclips/videos/5c54c217d8eafeecae157178' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nDrinks companies spend millions of dollars to conserve water\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionHouston, Texas, US - July 15, 20121. Close shot of Sunkist bottles running down an assembly line.2. Mid shot of Sunkist bottles on the assembly line.3. Mid shot of worker tightening a water pipe in the Dr Pepper bottling...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eHouston, Texas, US - July 15, 2012\u003cbr/\u003e1. Close shot of Sunkist bottles running down an assembly line.\u003cbr/\u003e2. Mid shot of Sunkist bottles on the assembly line.\u003cbr/\u003e3. Mid shot of worker tightening a water pipe in the Dr Pepper bottling plant. \u003cbr/\u003e4. Close shot of water coming out of a pipe. \u003cbr/\u003e6. Mid shot of Dr Pepper's Tim Grotto looking at something in the plant. \u003cbr/\u003e7. Close shot of worker at a machine. \u003cbr/\u003e8. Close shot of soapy water dripping off a metal container \u003cbr/\u003e9. SOUNDBITE: (English) Tim Grotto, vice president of sustainability, Dr Pepper: \u003cbr/\u003e\"As a beverage company water is in everything we do, it's a primary ingredient so we've really worked over the last four years after separating and becoming a stand-alone company to work on our efficiency and put KPIs or goals together to conserve water within our operations and we've made great progress, so we're working toward improving our water use within our operation. It was the next step for us, the obvious next step, to look outside of our operations at watersheds that feed into the communities and the manufacturing locations where we live and work.\"\u003cbr/\u003eWest Columbia, Texas, US - July 21, 2012\u003cbr/\u003e10. Mid shot of yellow flowers in prairie\u003cbr/\u003e11. Wide shot of Nature Conservancy employees standing chatting in the prairie\u003cbr/\u003e12. Close shot of spider\u003cbr/\u003e13. SOUNDBITE: (English) Laura Huffman, state director of the Nature Conservancy Texas:\u003cbr/\u003e\"So Dr Pepper is investing $1.1 million in the work we are doing here in Texas that will allow us to expand the footprint of where we work in some of these key areas. It will also allow us to invest additional money in restoring parts of these systems that are not yet restored, so again making sure that that sponge is functioning as an absorber of freshwater and it'll allow us to do things on this site like seed banking. So there's so much biodiversity here on Nash Prairie what you want to do is you want to develop a seed bank so we can work with private property owners all around and they can begin restoring their property.\"\u003cbr/\u003e14. Mid shot of lily pads and swamp plants that grow along the Brazos River, which the Nash Prairie watershed feeds into\u003cbr/\u003e15. Wide shot of Brazos River\u003cbr/\u003e16. Mid shot of man hooking a fishing rod\u003cbr/\u003e17. Close shot of man's hands preparing the fishing line\u003cbr/\u003e18. SOUNDBITE: (English) Laura Huffman, state director of the Nature Conservancy Texas:\u003cbr/\u003e\"Well, what we're finding is the food and beverage industry are very early adopters of freshwater conservation and the reason is because they're so dependent upon clean ample supplies of water to support their businesses. In fact, when they're looking at a business model they're looking at what is called a water scarcity map, they're looking around the world to see where water is going to be available and where the population's going in the future.\"\u003cbr/\u003eDowney, California, US - July 26, 2012\u003cbr/\u003e19. Wide shot of Dasani bottles on a round assembly line\u003cbr/\u003e20. Mid shot of the Dasani bottles on the line - the bottles are now cleaned with air rather than water. \u003cbr/\u003e21. Close shot of the bottles coming off the line\u003cbr/\u003e22. Mid of bottles upside down on the line\u003cbr/\u003e23. Pan right of the Dasani line\u003cbr/\u003eAtlanta, Georgia, US - July 19, 2012\u003cbr/\u003e24. SOUNDBITE (English) Bea Perez, Coca-Cola's chief sustainability officer:  \u003cbr/\u003e\"We prioritise water within our environmental well-being because it cuts across all. If you think about people and the planet, water is the life blood of communities, it's the life blood of our business and it's critical to ensure that we protect and advance water technologies to bring access to clean safe drinking water around the world and that's good for us, it's good for the people on this planet and that's why we set goals to become water neutral in everything in how we manufacture our beverages in our operations, as well as to replenishing the water in the local communities where we operate and where we can help communities drive forward and build prosperity across their local environments.\"\u003cbr/\u003eDowney, California, US - July 26, 2012\u003cbr/\u003e25. Wide of water cleaning room where they use nanoparticles and UV to filter and clean the water more efficiently than before\u003cbr/\u003e26. Close of sign reading \"Nano Filtration #2\"\u003cbr/\u003e27. Close of sign reading: \"Water Plant\"\u003cbr/\u003e28. Mid of pipe over grate where newly filtrated water drips. \u003cbr/\u003e29. Close shot of water dripping from pipe into grate\u003cbr/\u003eAtlanta, Georgia, US - July 19, 2012\u003cbr/\u003e30. Mid set up shot of Jeff Seabright drinking Coke\u003cbr/\u003e31. SOUNDBITE (English) Jeff Seabright, vice president of environment and water, Coca-Cola company:\u003cbr/\u003e\"We've set a goal by 2020 of giving back as much water as we use in our operations, we're at 35 percent of the way there on that goal. We've made a commitment in communities in Africa to help provide safe drinking water to two million Africans who lack that today and we're making very good progress against that goal.\"\u003cbr/\u003eDowney, California, US - July 26, 2012\u003cbr/\u003e32. Close of bottles coming down ramp. \u003cbr/\u003e33. Close shot of green bottle caps coming down line\u003cbr/\u003e34. Wide shot from above of Dasani bottles\u003cbr/\u003eCorporate soft drink manufacturers are all reliant on water for their production.\u003cbr/\u003eIncreasingly aware of the value of this precious resource, the large companies are now investing in water conservation projects - giving something back to the environment.\u003cbr/\u003eSoft drinks rolling off the production line.\u003cbr/\u003eWhether still or sparkling, fruity or sweet - all soft drinks have one thing in common - they need water in their manufacture and lots of it.\u003cbr/\u003eBut this precious resource is often overlooked and taken for granted.\u003cbr/\u003eTim Grotto, vice president of sustainability at Dr Pepper emphasises how important it is to his company.\u003cbr/\u003e\"As a beverage company water is in everything we do, it's a primary ingredient so we've really worked over the last four years after separating and becoming a stand-alone company to work on our efficiency and put KPIs or goals together to conserve water within our operations and we've made great progress, so we're working toward improving our water use within our operation. It was the next step for us, the obvious next step, to look outside of our operations at watersheds that feed into the communities and the manufacturing locations where we live and work,\" he says.\u003cbr/\u003eSo it's for this reason the Dr Pepper Snapple group is looking at what it can put back into the environment.\u003cbr/\u003eLying 50 miles outside Houston - one of the nation's largest cities - is a 400-acre plot of prairie.\u003cbr/\u003eThis picturesque area of waist-high grass, buzzing bees, flittering butterflies and giant spiders has been bought by the Dr Pepper Snapple group.\u003cbr/\u003eThe corporation is investing hundreds of thousands of dollars to ensure this last pristine remnant of coastal prairie remains untouched, hoping it will help restore and expand an ecosystem that once covered 6 million acres from southwestern Louisiana through Texas. \u003cbr/\u003eThe project is part of the company's $1.1 million investment in the Nature Conservancy, designed to benefit five Texas watersheds - including Nash Prairie outside of Houston - from which its bottling plants draw water. \u003cbr/\u003eLaura Huffman is state director of the Nature Conservancy Texas, naturally she welcomes the cash.\u003cbr/\u003e\"So Dr Pepper is investing $1.1 million in the work we are doing here in Texas that will allow us to expand the footprint of where we work in some of these key areas. It will also allow us to invest additional money in restoring parts of these systems that are not yet restored, so again making sure that that sponge is functioning as an absorber of freshwater and it'll allow us to do things on this site like seed banking. So there's so much biodiversity here on Nash Prairie what you want to do is you want to develop a seed bank so we can work with private property owners all around and they can begin restoring their property,\" says Huffman.\u003cbr/\u003eThe money will go towards preservation work, such as reseeding the grass that helps give prairies sponge-like attributes that improve water quality, helping not only the community but guaranteeing Dr Pepper has access to its most crucial ingredient - water. \u003cbr/\u003eHuffman says it is in the interest of drinks manufacturers to ensure clean and reliable sources of water.\u003cbr/\u003e\"Well, what we're finding is the food and beverage industry are very early adopters of freshwater conservation and the reason is because they're so dependent upon clean ample supplies of water to support their businesses. In fact, when they're looking at a business model they're looking at what is called a water scarcity map, they're looking around the world to see where water is going to be available and where the population's going in the future,\" says Huffman.\u003cbr/\u003eThis, though, is just a nugget in a wider global trend, sparked by a realisation that water - or a lack of it - could be the downfall of the beverage industry. \u003cbr/\u003eThe biggest players, from Coca-Cola and Pepsi Co. to Miller and MolsonCoors, list water as a risk in long-term plans, spurring them to be proactive in ensuring an ample supply of the liquid that makes up 80 percent or more of their drinks and is used in every part of the process. \u003cbr/\u003eThere is no figure available for how much the companies have invested in projects like this one in the past five years, but experts believe it's well over $500 million dollars. \u003cbr/\u003eAfter streamlining processes and installing new, more efficient technologies within factories and plants, conserving millions of gallons of water annually, these massive corporations began partnering with environmental groups, spending hundreds of millions of dollars to bring water to people in developing countries - the future of their businesses. \u003cbr/\u003eThe partnerships help everyone: they make beverage companies look good by allowing them to show communities in which they operate they are helping conserve the most crucial, finite resource on Earth; they help environmental groups always looking for funding; it helps cash-strapped governments tackle projects they can't afford; and it ensures the future of the beverage industry. \u003cbr/\u003eSince 2010, for example, Dr Pepper has installed \"rinsers\" that clean bottles with air instead of water on 56 production lines, saving some 10,000 gallons of water on each line daily, enough annually to fill about 220 Olympic-sized pools. By 2015, the company hopes to cut water use and waste water discharge by 10 percent for each finished product. \u003cbr/\u003eThe Coca-Cola Company has committed to improving its water efficiency by 20 percent by the end of this year and becoming water neutral - returning to the environment any water used. The company is already returning 35 percent, and in the past five years has invested with several partners more than $250 million in these projects. \u003cbr/\u003eBea Perez, Coca-Cola's chief sustainability officer explains: \"We prioritise water within our environmental well-being because it cuts across all. If you think about people and the planet, water is the life blood of communities, it's the life blood of our business and it's critical to ensure that we protect and advance water technologies to bring access to clean safe drinking water around the world and that's good for us, it's good for the people on this planet and that's why we set goals to become water neutral in everything in how we manufacture our beverages in our operations, as well as to replenishing the water in the local communities where we operate and where we can help communities drive forward and build prosperity across their local environments.\"\u003cbr/\u003eLast year, Pepsi Co met its goal of becoming 20 percent more efficient by 2015, saving the company some $17 million in water expenses over five years, according to the company's director of sustainability. \u003cbr/\u003ePepsi's goal is to provide three million people with access to fresh, clean drinking water by 2015 and in partnership with several environmental groups is focusing its efforts in India, China and other parts of the developing world. \u003cbr/\u003eFor Pepsi, a wakeup call came when it laid out four scenarios looking ahead to 2030 and found that in all of them, water was the greatest risk. \u003cbr/\u003eThe other two were securing the agricultural supply chain and leveraging the world's poorest people, both reliant on first guaranteeing water. \u003cbr/\u003ePepsi claims 200 million hours is spent collecting water - more hours than employees at Wal-Mart, UPS, McDonalds, IBM, Target and Kroger work in a week. \u003cbr/\u003eIf you free up that time, people can work more, making money that could potentially be spent buying Pepsi products. \u003cbr/\u003eAware of this, 18 companies established the Beverage Industry Environmental Roundtable in 2006. \u003cbr/\u003eEach of the past five years, the group has analyzed data at 1,600 manufacturing locations. Between 2008 and 2010, 69 percent of the facilities increased water efficiency. Together, they decreased water use by nine percent - or 10.3 billion gallons - enough water to supply New York City's population for eight days. \u003cbr/\u003eMost companies partner with environmental groups that have the scientific knowledge to guarantee success. \u003cbr/\u003eCoca-Cola first worked with the World Wildlife Fund to preserve rivers and streams in the South Eastern United States, near the company's Atlanta headquarters.\u003cbr/\u003eSince then the world's most recognisable soft drink brand has expanded its targets.\u003cbr/\u003e\"We've set a goal by 2020 of giving back as much water as we use in our operations, we're at 35 percent of the way there on that goal. We've made a commitment in communities in Africa to help provide safe drinking water to two million Africans who lack that today and we're making very good progress against that goal,\" says Jeff Seabright, vice president of environment and water at Coca-Cola.\u003cbr/\u003eIn total, Coca-Cola is involved in more than 380 water conservation projects in 94 countries. \u003cbr/\u003eClients are reminded: \u003cbr/\u003e(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. \u003cbr/\u003e(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service \u003cbr/\u003e(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for 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industries, consumer product manufacturing, united states, progress, water environment, environment and nature, beverage manufacturing, lifeblood, made, water utilities, people, world, operations, beverage and tobacco products manufacturing, planet, making, good, kroger co, green technology, target corp, water use\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv 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