{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Sparkling start to Mumbai Jewellery Fair' data-url='/boclips/videos/5c54c20ad8eafeecae156b13' data-video-url='/boclips/videos/5c54c20ad8eafeecae156b13' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSparkling start to Mumbai Jewellery Fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionMumbai - January 6, 20131. Close of bracelets turning on model hand2. Close of broach of two lovers3. Close of bracelets, pan down4. Pull focus on ring and Cartier snake watch5. Pull focus of ring and matching bracelet6. Set...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eMumbai - January 6, 2013\u003cbr/\u003e1. Close of bracelets turning on model hand\u003cbr/\u003e2. Close of broach of two lovers\u003cbr/\u003e3. Close of bracelets, pan down\u003cbr/\u003e4. Pull focus on ring and Cartier snake watch\u003cbr/\u003e5. Pull focus of ring and matching bracelet\u003cbr/\u003e6. Set up shot of Mumbai jeweller Neeraj Kayathwal, pan down to stone rings \u003cbr/\u003e7.SOUNDBITE: (English) Neeraj Kayathwal, Jeweller: \u003cbr/\u003e\"But I think with the cost of gold going up, and the prices of the diamond also shooting up, so there is going to be a shift from very high expensive jewellery to lower price jewellery, but the focus would be more on the quality and design. That is what I perceive you know. There would be a big, I believe, a shift in silver jewellery.\" \u003cbr/\u003e8. Pan right to left of wide of the exhibition \u003cbr/\u003e9. Pull focus to flower jewellery \u003cbr/\u003e10. Mid of security guard at the exhibition \u003cbr/\u003e11. Wide of jewellery machine and equipment on display\u003cbr/\u003e12. Close tilt down of man engraving ring\u003cbr/\u003e13. Close of ring engraving\u003cbr/\u003e14. (English) Cemal Bulunmaz, Diamond Tool Professional, Turkey: \u003cbr/\u003e\"When you combine machinery and craftsmen, it develops much new models that nobody has.\"\u003cbr/\u003e15. Pull focus from ring to diamond pendant\u003cbr/\u003e16. Pan across rings\u003cbr/\u003e17. Mid of mother and daughter looking at jewellery\u003cbr/\u003e18. SOUNDBITE: (English) Sonia Khilnani, Buyer:  \u003cbr/\u003e\"With women its always diamonds but now it's really nice because gem stones have started coming in, a lot of women have started wearing gemstones, a lot of women have started wearing rubies, emeralds, but diamonds are always diamonds, they are women's best friends, so diamonds will always be in.\" \u003cbr/\u003e19. Mid of foreign buyers \u003cbr/\u003e20. Wide of the Israeli pavilion \u003cbr/\u003e21. Mid of Thai sales people\u003cbr/\u003e22. Mid of a Russian stall \u003cbr/\u003e23. Establishing shot of Chinese buyers at stall \u003cbr/\u003e24. SOUNDBITE: (Mandarin) Li Tao, Chinese jeweller: \u003cbr/\u003e\"Everything is very good, hopefully we will be able to collaborate with Indian jewellers.\" \u003cbr/\u003e25. Close of flower necklace\u003cbr/\u003e26. Wide pan of jewellery fair\u003cbr/\u003e27. Close pan of necklace and earrings with rubies\u003cbr/\u003e28. Mid of jewellery customers looking at display\u003cbr/\u003e29. Close of diamond encrusted watch\u003cbr/\u003e30. Mid of staff at fair\u003cbr/\u003e31. Close of rings, zoom out\u003cbr/\u003e32. Mid of group director, UBM India Shanti Nagvekar\u003cbr/\u003e33. SOUNDBITE: (English) Shanti Nagvekar, Exhibition organiser, UBM, India: \u003cbr/\u003e\"I think there was a slow trend last year, but I think it's a good beginning and this is the first exhibition this year, we really are getting a very positive response, so I am really hoping that the trend will go up for us in 2013.\" \u003cbr/\u003e34. Mid of ruby and diamond necklace\u003cbr/\u003e35. Pull focus to ruby and diamond ring\u003cbr/\u003e36. Close of necklace and matching earrings, zoom in\u003cbr/\u003e37. Pull focus on bracelet\u003cbr/\u003e38. Pan along earrings\u003cbr/\u003e39. Close of diamond necklace, zoom in\u003cbr/\u003e40. Pan along pearls\u003cbr/\u003e41. Tilt down diamond necklace \u003cbr/\u003e42. Pan up emerald necklace\u003cbr/\u003e43. Zoom out necklace\u003cbr/\u003e44. Pan down Chopard watches\u003cbr/\u003e45. Pan along earrings\u003cbr/\u003e46. Zoom out of Buddha necklace\u003cbr/\u003e47. Mid of woman trying on earrings worth 100,000 US dollars\u003cbr/\u003eAs the global price of gold shoots up, customers in India are sparkling in a more affordable silver. \u003cbr/\u003eThe Mumbai Jewellery Fair kicked off 2013 with a glittering start. \u003cbr/\u003eIndia's jewellery market is shifting. The focus is changing from elite luxury goods to cheaper mass market products. \u003cbr/\u003eAs the global recession continues, jewellers are finding creative ways to continue selling their sparkles despite the downturn. \u003cbr/\u003eThe price of gold and silver is skyrocketing, so jeweller, Neeraj Kayathwal says the trend to use semi-precious stones or silver continues.\u003cbr/\u003e\"But I think with the cost of gold going up, and the prices of the diamond also shooting up, so there is going to be a shift from very high expensive jewellery to lower price jewellery, but the focus would be more on the quality and design. That is what I perceive you know. There would be a big, I believe, a shift in silver jewellery.\" \u003cbr/\u003eAnd while gold has always been traditional for Indian women to wear, perhaps silver or semi-precious stones will also glitter on the Indian stage in 2013. \u003cbr/\u003eThe way jewellery is produced is also changing. \u003cbr/\u003eJewellery in India has always been traditionally produced using hand carving techniques, but this is changing with the development of new machinery. \u003cbr/\u003eCemel Bulunmaz from Turkey is exhibiting a diamond cutting machine at the fair. He says you can create new styles of jewellery when you combine machinery and craftsmen. \u003cbr/\u003e\"When you combine machinery and craftsmen, it develops new models that nobody has.\"\u003cbr/\u003eIndian customers have traditionally bought gold jewellery as an investment, but opinions are changing, and fashion is playing a role. \u003cbr/\u003eDiamonds are still very popular for wedding belles says jewellery shopper, Sonia Khilnani. She is shopping with her mother in preparation for her wedding day.  \u003cbr/\u003e\"With women its always diamonds but now it's really nice because gem stones have started coming in, a lot of women have started wearing gemstones, a lot of women have started wearing rubies, emeralds, but diamonds are always diamonds, they are women's best friends, so diamonds will always be in.\" \u003cbr/\u003eOver 120 exhibitors from India, and Dubai, Germany, Turkey, China, Sri Lanka, Hong Kong, Thailand and Israel were participating. \u003cbr/\u003eJeweller, Li Tao from China says he is hoping to collaborate with Indian companies. \u003cbr/\u003e\"Everything is very good, hopefully we will be able to collaborate with Indian jewellers.\" \u003cbr/\u003eExhibition organiser, Shanti Nagvekar from UBM India says she is hopeful that 2013 will be better than 2012. \u003cbr/\u003e\"I think there was a slow trend last year, but I think  it's a good beginning and this is the first exhibition this year, we really are getting a very positive response, so I am really hoping that the trend will go up for us in 2013.\"\u003cbr/\u003eIndia's jewellery business is worth 27.12 billion US dollars. \u003cbr/\u003eThousands of people are expected to attend the three-day jewellery fair from 5-7 January. \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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