{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Predicting which smokers will give up successfully ++REPLAY++' data-url='/boclips/videos/5c54c16bd8eafeecae152078' data-video-url='/boclips/videos/5c54c16bd8eafeecae152078' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPredicting which smokers will give up successfully ++REPLAY++\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLondon, UK, November 26, 20121. Close of cigarette being lit up 2. Mid of man lighting up cigarette3. Close of woman smoking cigarette 4. Mid of woman sitting with man and smoking 5. Close of cigarette over ashtray 6. Close of cigarette...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLondon, UK, November 26, 2012\u003cbr/\u003e1. Close of cigarette being lit up \u003cbr/\u003e2. Mid of man lighting up cigarette\u003cbr/\u003e3. Close of woman smoking cigarette \u003cbr/\u003e4. Mid of woman sitting with man and smoking \u003cbr/\u003e5. Close of cigarette over ashtray \u003cbr/\u003e6. Close of cigarette being smoked \u003cbr/\u003e7. Various of Professor Jane Powell walking up stairs of Goldsmith University \u003cbr/\u003e8. SOUNDBITE: (English), Professor Jane Powell, Pro-Warden research and enterprise, clinical psychologist, Goldsmith College\u003cbr/\u003e\"Eating, drinking, sex, gambling, going out for country walks, the kind of things which give pleasure in life, are the same pathways which are adversely effected by periods of use of addictive substances.\"\u003cbr/\u003eExeter, UK, March 13, 2009\u003cbr/\u003e9. Close zoom out of student smoker walking on gym apparatus \u003cbr/\u003e10. Close of monitor showing fMRI brain scans with areas lit up by responses to smoking \u003cbr/\u003e11. Various of students in sports laboratory doing exercises \u003cbr/\u003e12. Close of student entering fMRI scanner \u003cbr/\u003e13. Close of monitor showing close of photographs being flashed at students in MRI \u003cbr/\u003e14. Close of monitor showing fMRI moving scanning image \u003cbr/\u003e15. Close of man watching student's responses\u003cbr/\u003e16. Close of brain scan \u003cbr/\u003e17. Close tilt up of students in sports laboratory \u003cbr/\u003e18. Mid of students in sports laboratory\u003cbr/\u003eLondon, UK, November 26, 2012\u003cbr/\u003e19. SOUNDBITE: English), Professor Jane Powell, Pro-Warden research and enterprise, clinical psychologist, Goldsmith College\u003cbr/\u003e\"My interest was in testing out these hypotheses by seeing what happens to smokers in particular when they were deprived of nicotine for twelve hours and then to see whether any abnormalities in their cognition and affective emotional experience during those periods of abstinence predicted whether they would be able to quit more, or less easily.\"\u003cbr/\u003e20. Close of sign saying: \"it is illegal to sell tobacco products to anyone under the age of 18\".\u003cbr/\u003e21. Mid of woman in front of corner shop cigarette display \u003cbr/\u003e22. Various close of tobacco pouches and cigarette packets \u003cbr/\u003e23. Wide of cigarette packets \u003cbr/\u003e24. Close of tobacco pouch\u003cbr/\u003e25. SOUNDBITE: English), Professor Jane Powell, Pro-Warden research and enterprise, clinical psychologist, Goldsmith College\u003cbr/\u003e\"People who use substances, or engage in a variety of addictive behaviours tend to be quite impulsive, they're not very good at imposing the brakes, rational controls on the things they do.  That's a key note of addiction really, people engage in drug taking even though they know it's a problem for them and the adverse consequences outweigh the benefits.\"\u003cbr/\u003e26. Mid of woman walking and smoking in street \u003cbr/\u003e27. Mid of woman standing in the street smoking \u003cbr/\u003e28. Mid of men in sunglasses walking with cigarettes in their mouths\u003cbr/\u003e29. Close of woman's hands rolling up cigarette from tobacco \u003cbr/\u003e30. SOUNDBITE: English), Professor Jane Powell, Pro-Warden research and enterprise, clinical psychologist, Goldsmith College\u003cbr/\u003e\"The people who were most impulsive in the early stages of smoking abstinence were the people who found it most difficult to remain abstinent, so they were more likely than other people to have relapsed by a week so one possibility is identifying the people who are the most impulsive.\" \u003cbr/\u003eLondon, UK, December 13, 2008\u003cbr/\u003e31.  Mid of former smoker being advised by pharmacist about nicotine replacements and alternatives in chemist \u003cbr/\u003e32. Various close of products to help give up smoking \u003cbr/\u003e33. Close of inhalers being removed from packet \u003cbr/\u003e34. Close tilt down from pharmacist to inhaler \u003cbr/\u003e35. Close of former smoker \u003cbr/\u003e36. Close tilt of nicotine replacement \u003cbr/\u003e37. Mid of nicotine patch being peeled and placed on the man's arm \u003cbr/\u003e38. Close of patch on arm \u003cbr/\u003e39. Mid of man pulling down sleeve and walking out of the room \u003cbr/\u003eLondon, UK, December 13, 2008\u003cbr/\u003e40. Close zoom out from packet of cigarettes to wide of room showing woman having hypnotism to give up smoking \u003cbr/\u003eLondon, UK, November 26, 2012\u003cbr/\u003e41. SOUNDBITE: English), Professor Jane Powell, Pro-Warden research and enterprise, clinical psychologist, Goldsmith College\u003cbr/\u003e\" But if people are at particular risk because they're quite impulsive, and by the way this is something that doesn't seem to recover with abstinence, then an important implication for those people may be to systematically try and do things particularly in that initial early risk phase to make them more alert. So maybe do more exercise, go to bed reasonably early, don't burn the candle at both ends leaving you tired and therefore less able than you normally would be to inhibit those automatic behaviours.\"\u003cbr/\u003eLondon, UK, December 13, 2008 \u003cbr/\u003e42. Close pan of cigarette replacement product \u003cbr/\u003e43. Close pull focus on nicotine inhalers \u003cbr/\u003e44. Various of woman sitting smoking in street \u003cbr/\u003e45. Mid of man smoking in street\u003cbr/\u003eScientists believe it's possible to predict which smokers will find it the most difficult to give up cigarettes and which of us will succeed. \u003cbr/\u003eStudies worldwide are examining whether connections in the brain, and the way we behave, determine the best ways to help those resolving to crack the habit in 2013.\u003cbr/\u003eLighting up can cause heart disease and damage your lungs, it can also cause cancer and gum disease, yet millions of us around the world still smoke, even those of us who want to give up. Now scientists are helping doctors to discover why.\u003cbr/\u003eParts of the world with lenient tobacco legislation tend to have the heaviest smokers.\u003cbr/\u003eThe most recent World Health Organisation (WHO) figures show that more than half of the male population in the Western Pacific region smoke, that includes all males from as young as fifteen years old.\u003cbr/\u003eThe same WHO figures show smoking among women is highest in Europe at 22%.\u003cbr/\u003eIn the UK, laws banning smoking inside all public buildings have forced addicts out onto the streets.\u003cbr/\u003eIt's supposed to give them a greater incentive, especially in the misery of winter, to give up.\u003cbr/\u003eScientists like clinical psychologist Professor Jane Powell believe it's possible to work out in advance which of us will be able to give up the habit and which of us are inclined to fall down at the toughest hurdle, the first week.\u003cbr/\u003eShe's focussed her studies on brain injuries and addiction and become particularly interested in the brain mechanisms that appear after neurological injury and because they're similar to the ones that appear in addiction. \u003cbr/\u003ePowell says there are adaptations within pathways to the brain involved in motivated behaviour, just like an athlete in training. \u003cbr/\u003eEating, drinking, sex, gambling , even country walks , the things that give pleasure in life are the same pathways that are adversely affected by periods of use of addictive substances \u003cbr/\u003ePowell and her team here at Goldsmiths University recruited 145 smokers and asked two thirds of them to give up.\u003cbr/\u003eThey wanted to measure how people respond to motivation and see whether certain types of people showed greater motivation.\u003cbr/\u003eThe team also worked on the assumption that smoking causes adaptations in particular pathways in the brain and this leads to changes in the way we are motivated to behave in all sorts of ways.\u003cbr/\u003eThe active drug smokers are addicted to its nicotine, it has the effect of increasing the level of dopamine in the brain.\u003cbr/\u003eThis is a neurotransmitter, or chemical messenger which, put simply, tells our brains we feel good. \u003cbr/\u003eIf you cut the smoking you cut the dopamine level in your brain, this is when withdrawal symptoms are felt.\u003cbr/\u003ePowell and her team had a number of hurdles to overcome.\u003cbr/\u003eShe says: \"My interest was in testing out these hypotheses by seeing what happens to smokers in particular when they were deprived of nicotine for twelve hours and then to see whether any abnormalities in their cognition and affective emotional experience during those periods of abstinence predicted whether they would be able to quit more, or less easily.\"\u003cbr/\u003eGoldsmiths isn't the only University studying smoker's behaviours.\u003cbr/\u003eHere another British university, Exeter subjected smokers to intense exercise before carrying out a functional MRI (fMRI) scan of their brains.\u003cbr/\u003eDuring the scan there were shown pictures of cigarettes. \u003cbr/\u003eThose who'd taken part in the exercise regime were less likely than those outside the control group to suffer drop of dopamine.\u003cbr/\u003eEach of about 80 smokers had been subjected to detailed questioning about their likes, dislikes and what made them want to do certain things before the they quit smoking.\u003cbr/\u003eAt Goldsmiths rather than looking at chemical messengers the team offered smokers an array of incentives including money to stay off the tobacco.\u003cbr/\u003ePowell says: \"People who use substances, or engage in a variety of addictive behaviours tend to be quite impulsive, they're not very good at imposing the brakes, rational controls on the things they do. That's a key note of addiction really, people engage in drug taking even though they know it's a problem for them and the adverse consequences outweigh the benefits.\"\u003cbr/\u003eThis reasoning supports restrictions on advertising the UK government has already introduced.\u003cbr/\u003eSupermarkets are banned from displaying cigarettes like this and in 2016 small corner shops like this will also be banned from putting them on show to the public.\u003cbr/\u003eThe aim is to stop the impulsive act to smoke. \u003cbr/\u003eWith the study Powell says: \"The people who were most impulsive in the early stages of smoking abstinence were the people who found it most difficult to remain abstinent, so they were more likely than other people to have relapsed by a week so one possibility is identifying the people who are the most impulsive.\" \u003cbr/\u003eBased on this Powell and her team argue that it's possible to test for the most addictive personalities because they'll be the types least likely to think through their actions.\u003cbr/\u003ePowell believes that anti-smoking programmes could be more successful if they identified the most impulsive people before they give up, because abstaining for the first week is crucial to the long term success of the effort. \u003cbr/\u003eShe suggests these people could be warned about their weaknesses in advance.\u003cbr/\u003eAnother way to enhance their resolve is to ensure they're more alert.\u003cbr/\u003ePowell argues being alert helps us inhibit unwanted behaviour.\u003cbr/\u003eShe says \"If people are at risk because they're quite impulsive and by the way this is something that doesn't seem to recover with abstinence, then an important implication for those people may be to systematically  try and do things particularly in that initial early risk phase to make them more alert.\"\u003cbr/\u003eShe advises: \"Do more exercise, go to bed reasonably early, don't burn the candle at both ends leaving you tired and therefore less able than you normally would be to inhibit those automatic behaviours.\"\u003cbr/\u003eUltimately though, whether you're the sort who rushes in, or the type who likes to mull things over there is one thing the scientists can't help with and that's the determination and desire to quit in the first place. \u003cbr/\u003eClients are reminded: \u003cbr/\u003e(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. \u003cbr/\u003e(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service \u003cbr/\u003e(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=1073830\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2012\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003eengland, periods, substances, london, western europe, europe, abstinence, social issues, cigarettes, drug addiction, business, public health, drug abuse\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003egovernment regulations, addiction and substance abuse, human welfare, sex addiction, early, jane powell, government business and finance, industry regulation, government and politics, smoking, diseases and conditions, engage, united kingdom, quit, people, sex in society, health, risk, science, impulsive, social affairs, tobacco industry regulation, thing\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Predicting which smokers will give up successfully ++REPLAY++\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Predicting which smokers will give up successfully ++REPLAY++\" title=\"Predicting which smokers will give up successfully ++REPLAY++\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}