{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Mandela Foundation launches fashion line' data-url='/boclips/videos/5c54c167d8eafeecae151f30' data-video-url='/boclips/videos/5c54c167d8eafeecae151f30' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nMandela Foundation launches fashion line\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Johannesburg, South Africa, 9th March 20111. Wide displayed clothes from new 46664 clothing line2. Tilt up displayed clothes from new 46664 clothing line3. Close branded hanger on display 4. Set up Achmat Dangor, Board...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eJohannesburg, South Africa, 9th March 2011\u003cbr/\u003e1. Wide displayed clothes from new 46664 clothing line\u003cbr/\u003e2. Tilt up displayed clothes from new 46664 clothing line\u003cbr/\u003e3. Close branded hanger on display \u003cbr/\u003e4. Set up Achmat Dangor, Board member, 46664 campaign \u003cbr/\u003e5. SOUNDBITE (English) Achmat Dangor, Board Member, 46664 Campaign: \u003cbr/\u003e\"The most important thing to remember, everyone of you who who buys one of these shirts or one of these jackets, you're not just investing in a piece of apparel that's very attractive, but you're also investing in is a process that will continue to spread that humanitarian legacy.\"\u003cbr/\u003e6. Cutaway press at press conference\u003cbr/\u003e7. SOUNDBITE (English) Wayne Bebb, Brand Coordinator, 46664 Campaign: \u003cbr/\u003e\"Discovery branding on our apparel makes us absolutely unique, in that, if you look at the buttons, there'll be a little 46664 logo on that, if you look at the denim, inside, you'll notice that we've used shweshwe fabric. We may have done the pocket lining in a different fabric, if you look on some of our chinos, you'll notice the hand logo on the back pocket.\"\u003cbr/\u003e8. Cutaway wide press conference\u003cbr/\u003e9. Tilt clothes on display\u003cbr/\u003e10. Close 46664 logo on chino button\u003cbr/\u003e11. Zoom out 46664 clothing label logo on jersey, draped over shirt on display\u003cbr/\u003eThe Nelson Mandela Foundation is launching an international fashion clothing line.\u003cbr/\u003eMoney raised from the project will help sustain the foundation's charitable gifts and boost South Africa's troubled textile and clothing industry.\u003cbr/\u003eThe line will be called 46664 Apparel - named after Mandela's Robben\u003cbr/\u003eIsland prison number. \u003cbr/\u003eThe anti-apartheid icon spent 27 years in prisons before becoming South Africa's first black president in 1994.\u003cbr/\u003eThe preppy-looking men's and classic-style women's range is being designed by Seardel, South Africa's biggest textile and clothing manufacturer.\u003cbr/\u003e\"The most important thing to remember, everyone of you who who buys one of these shirts or one of these jackets, you're not just investing in a piece of apparel that's very attractive, but you're also investing in is a process that will continue to spread that humanitarian legacy,\" says foundation board member, Achmat Dangor. \u003cbr/\u003eThe foundation say it will launch the clothing line in South Africa in August and probably in the United States and Britain next year.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator 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class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003einvesting, africa, philanthropy, fabric, nelson mandela, south africa, textiles, business\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' 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