{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='A look into brand Woods on back of recent Accenture drop' data-url='/boclips/videos/5c54c0f4d8eafeecae14eacc' data-video-url='/boclips/videos/5c54c0f4d8eafeecae14eacc' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nA look into brand Woods on back of recent Accenture drop\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFILE: New York - 28 August\u0026lt;,\u0026gt; 20071. Pull out from Tiger Woods video game sign to Woods2. Mid of Tiger Woods PGA tour video game cover3. Pan up of Woods hitting balls4. Mid of Woods speaking during interviewNew York - 14...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFILE: New York - 28 August\u0026lt;,\u0026gt; 2007\u003cbr/\u003e1. Pull out from Tiger Woods video game sign to Woods\u003cbr/\u003e2. Mid of Tiger Woods PGA tour video game cover\u003cbr/\u003e3. Pan up of Woods hitting balls\u003cbr/\u003e4. Mid of Woods speaking during interview\u003cbr/\u003eNew York - 14 December\u0026lt;,\u0026gt; 2009\u003cbr/\u003e5. SOUNDBITE (English) Peter Himler\u0026lt;,\u0026gt; public relations specialist\u0026lt;,\u0026gt; Flatiron Communications:\u003cbr/\u003e\"With every new revelation\u0026lt;,\u0026gt; the sponsors are looking and are doing some soul searching. A week ago\u0026lt;,\u0026gt; there was one girl that he was involved with\u0026lt;,\u0026gt; ok? Five days ago there were three\u0026lt;,\u0026gt; four days ago there were eight\u0026lt;,\u0026gt; ok? There were allegations about pain killers\u0026lt;,\u0026gt; there were all kinds... nude photos\u0026lt;,\u0026gt; we don't know if that's true or not\u0026lt;,\u0026gt; but... So\u0026lt;,\u0026gt; with every revelation the sponsors are revisiting the notion of retaining their sponsorship.\"\u003cbr/\u003eFILE: Bethpage\u0026lt;,\u0026gt; New York - 16 June\u0026lt;,\u0026gt; 2009\u003cbr/\u003e6. Mid of Woods on the driving range\u003cbr/\u003e7. Mid of Woods drinking Gatorade \u003cbr/\u003eArlington\u0026lt;,\u0026gt; Virginia - 14 December\u0026lt;,\u0026gt; 2009\u003cbr/\u003e8. Pull out of Accenture advertisement showing Tiger Woods \u003cbr/\u003e9. Mid of Woods in Accenture ad\u003cbr/\u003eNew York - 14 December\u0026lt;,\u0026gt; 2009\u003cbr/\u003e10. SOUNDBITE (English) Peter Himler\u0026lt;,\u0026gt; public relations specialist\u0026lt;,\u0026gt; Flatiron Communications:\u003cbr/\u003e\"For sponsors\u0026lt;,\u0026gt; I know that Accenture for example over the weekend\u0026lt;,\u0026gt; on Sunday\u0026lt;,\u0026gt; dropped him\u0026lt;,\u0026gt; and I think for them  where he was their image\u0026lt;,\u0026gt; he was the company's image\u0026lt;,\u0026gt; he was very prominent in their advertising\u0026lt;,\u0026gt; etcetera.  When you compare that with a Nike\u0026lt;,\u0026gt; for example\u0026lt;,\u0026gt; they have a whole stable of athletes. You have Kobe (basketball player Kobe Bryant)\u0026lt;,\u0026gt; and LeBron (basketball player LeBron James)\u0026lt;,\u0026gt; and Derek Jeter (baseball star) and Serena Williams (tennis player)\u0026lt;,\u0026gt; and list goes on and on and on\u0026lt;,\u0026gt; and so their brand is tied to\u0026lt;,\u0026gt; is much more diverse\u0026lt;,\u0026gt; it's tied to so much more than a single athlete\u0026lt;,\u0026gt; so I think for those companies that have really put their lock\u0026lt;,\u0026gt; stock and barrel in a single spokesperson\u0026lt;,\u0026gt; the propensity to drop that person as a spokesperson is probably greater.\"\u003cbr/\u003eFILE: Bethpage\u0026lt;,\u0026gt; New York - 16 June\u0026lt;,\u0026gt; 2009\u003cbr/\u003e11. Mid of Woods hitting a ball\u003cbr/\u003e12. Mid of Woods signing autographs\u003cbr/\u003eFor six years\u0026lt;,\u0026gt; global consulting firm Accenture PLC featured US golfer Tiger Woods in advertisements designed to highlight the company's claimed attributes of integrity and high performance.\u003cbr/\u003eThat relationship is over now.\u003cbr/\u003eAccenture ended its association with Woods on Sunday\u0026lt;,\u0026gt; marking the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced and he announced an indefinite leave from the sport to work on his marriage.\u003cbr/\u003eIn its first statement since the Woods' scandal erupted\u0026lt;,\u0026gt; Accenture said the golfer is \"no longer the right representative\" after the \"circumstances of the last two weeks.\" \u003cbr/\u003eThe move ends a relationship during which the firm credited its \"Go on\u0026lt;,\u0026gt; be a Tiger\" campaign with boosting its image significantly.\u003cbr/\u003e\"After careful consideration and analysis\u0026lt;,\u0026gt; the company has determined that he is no longer the right representative for its advertising\u0026lt;,\u0026gt;\" Accenture said\u0026lt;,\u0026gt; adding that it wished \"only the best for Tiger Woods and his family.\"\u003cbr/\u003eThe firm plans to immediately make a transition to a new advertising campaign\u0026lt;,\u0026gt; with a major effort scheduled to launch later in 2010. \u003cbr/\u003eAn Accenture spokeswoman declined to comment further. \u003cbr/\u003eAccenture's advertising campaign was almost entirely built around Woods and his success\u0026lt;,\u0026gt; portraying his ability to sink a key putt or hit out of the rough. \u003cbr/\u003e\"For those companies that have really put their lock\u0026lt;,\u0026gt; stock and barrel in a single spokesperson\u0026lt;,\u0026gt; the propensity to drop that person as a spokesperson is probably greater\u0026lt;,\u0026gt;\" said Peter Himler\u0026lt;,\u0026gt; a public relations specialist at Flatiron Communications in New York City.\u003cbr/\u003eAccenture has been title sponsor since 2001 of the Match Play Championship\u0026lt;,\u0026gt; a lucrative World Golf Championship event that draws the top 64 players from the world ranking. \u003cbr/\u003eAccenture earlier this year renewed its sponsorship of the tournament through 2014. \u003cbr/\u003eThe contract is separate from its business endorsement with Woods.\u003cbr/\u003eThe management consulting\u0026lt;,\u0026gt; technology services and outsourcing company has clients in more than 120 countries and about 177\u0026lt;,\u0026gt;000 employees across 52 countries. \u003cbr/\u003eStarting as the consulting arm of now-defunct accounting firm Arthur Andersen\u0026lt;,\u0026gt; it split off in 1989 under the name Andersen Consulting\u0026lt;,\u0026gt; eventually ending all ties with Andersen and changing its name to Accenture.\u003cbr/\u003eThe company went public in 2001 and now has a market cap of 26 (b)  billion US dollars. \u003cbr/\u003eEarlier this year Accenture shifted its place of incorporation from Bermuda to Ireland\u0026lt;,\u0026gt; where it has done business for about 40 years.\u003cbr/\u003eWoods' array of endorsements helped him become the first sports star to earn 1 (b) billion US dollars\u0026lt;,\u0026gt; according to Forbes magazine. \u003cbr/\u003eBut while not terminating its relationship completely\u0026lt;,\u0026gt; another major Woods sponsor pulled away this weekend.\u003cbr/\u003eOn Saturday\u0026lt;,\u0026gt; Gillette\u0026lt;,\u0026gt; which uses the slogan \"The best a man can get\u0026lt;,\u0026gt;\" said it won't air advertisements featuring Woods or include him in public appearances for an unspecified time. \u003cbr/\u003eWoods was hired by Gillette in 2007 and has been in ads for Gillette Fusion Power razors with titles like \"Phenom\" and \"Champions\" with other stars including tennis great Roger Federer and soccer player Thierry Henry. \u003cbr/\u003eGillette is part of Cincinnati-based Procter \u0026amp; Gamble.\u003cbr/\u003eOther sponsors continue to stick with Woods for the time being.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci 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