{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='FRANCE: AGRICULTURE SALON' data-url='/boclips/videos/5c54c0f2d8eafeecae14e95a' data-video-url='/boclips/videos/5c54c0f2d8eafeecae14e95a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFRANCE: AGRICULTURE SALON\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEng/French/NatFrance's Agriculture Salon is traditionally a show case for nation's famed gastronomical excellence.  The show in a Paris exhibition center got underway this week (Sunday 18) in the presence of French President Jacques...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEng/French/Nat\u003cbr/\u003eFrance's Agriculture Salon is traditionally a show case for nation's famed gastronomical excellence.  \u003cbr/\u003eThe show in a Paris exhibition center got underway this week (Sunday 18) in the presence of French President Jacques Chirac and is expected to welcome more than half a million people . \u003cbr/\u003eFrench breeders welcome the opportunity to show off their champion livestock in prize-winning contests which draw the crowds of fans and even potential customers. \u003cbr/\u003eBut this year, the electricity of the show is dimmed as the country is in the grips of a beef crisis that's rocked the nation's farming and beef industry. \u003cbr/\u003eFears over BSE (bovine spongiform encephalopathy ) and the human strain of the brain-wasting disease, new variant Creutzfeldt-Jakob Disease  have over the past few months caused a precipitous decline in the consumption of French beef and a   virtual collapse in French exports.  \u003cbr/\u003eIn the wake of this 35 percent fall in consumption, beef producers and retailers went to great lengths to assure customers that their beef was safe. \u003cbr/\u003eSigns attesting to quality were all over the expo particularly at the McDonald's stand, whose presence at the show itself, was already quite controversial. \u003cbr/\u003eSOUNDBITE (French):  \u003cbr/\u003e\"French Agriculture, and French farmers who produce meat have hit rock bottom. Bovine-animals are not being sold because nowadays, the consumer doesn't totally trust French beef. At the same time, our exportation borders are closed. Our meat buyers, the Middle East for instance, don't buy French meat anymore because of the psychosis.\"   \u003cbr/\u003eSUPER CAPTION: Pascal Ferey, Spokesman, FNSEA (France's largest national farmers' union) \u003cbr/\u003eAlready in trouble, the French beef industry was dealt another blow last week, when France's food safety agency, AFSSA, called for tightened  safeguards on sheep and goat products. in the light of \"hypothetical\" risks. \u003cbr/\u003eBased on lab tests, the agency felt there was a \"hypothetical\" risk that these products could - like beef - be contaminated with BSE. \u003cbr/\u003eChirac lambasted the agency which recommended that brains from sheep and  goats aged more than six months be banned - currently it's in effect for     those aged more than one year. \u003cbr/\u003eMany of the sheep breeders seemed unconvinced by the recommendation although one of the prize winners saw fit to downplay them in front of the crowds. \u003cbr/\u003eSOUNDBITE (French)\u003cbr/\u003e\"Our sheep, I think is today the healthiest of all the animals in France, the one that eats grass on the prairies all over France. Whether it's prairies or on the vast mountains. I think that our sheep do not need these problems. \"\u003cbr/\u003eSUPER CAPTION: Lionel Richard, Sheep Breeder  \u003cbr/\u003eHis fellow breeders applauded his spirited defence of their industry. \u003cbr/\u003eSOUNDBITE:(French) \u003cbr/\u003e\"Today, no one can say - neither the scientists, nor others, if in the French there is this problem. Some experimentations were conducted in laboratory. No analysis has been conducted on the French livestock .\"\u003cbr/\u003eSUPER CAPTION: Lionel Richard, Sheep Breeder \u003cbr/\u003eMeanwhile, at this national show dedicated to French products, a lone British stand stood out from afar. \u003cbr/\u003eThe manager of this brand of British livestock feels that having vanquished their own beef crisis, the British are now in a position to teach their  European counterparts how to do it. \u003cbr/\u003e\"We are disturbed by the lack of consumption here in Europe, because obviously that has knock-on effects. One   of the big things MLC (Meat and Livestock Commission) and the British have  done is repositioned beef as a very safe product so consumption that was in our country are back to where they were in '95 (1995). Consumer confidence has been  restored. We have a lot of controls, as I said date back many years. It is  important that those sort of controls now get introduced in Europe.\" \u003cbr/\u003eSUPER CAPTION: W. Henry E. Lewis, Livestock Export Marketing Manager for Meat and Livestock Commission\u003cbr/\u003eBut his confidence may have been premature. \u003cbr/\u003eWith Britain's first outbreak of foot-and-mouth for 20 years, confidence in all British agriculture products looks set to plummet again. .\u003cbr/\u003eFEATURES    Paris, France, Monday - 19 February, 2001 \u003cbr/\u003e1. Wide pan of cows and crowd at the Paris Agriculture Salon. \u003cbr/\u003e2. Various shots of cows resting and walking \u003cbr/\u003e3. Cow on runway, running for cow contest  \u003cbr/\u003e4. Pan over crowd watching the contest \u003cbr/\u003e5. Crowd taking pictures at the contest \u003cbr/\u003e6. Shot of giant screen broadcasting the event \u003cbr/\u003e7. Various cows being shown off at the contest \u003cbr/\u003e8. Packaged French meat on display behind a butchers' counter  \u003cbr/\u003e9. Butchers talking and watching crowds \u003cbr/\u003e10. Poster that reads \"Have confidence in our food of life\"  \u003cbr/\u003e11. McDonald's sign \u003cbr/\u003e11. Image of McDonald's Big Mac \u003cbr/\u003e12. McDonald's sign that \"Today more than ever you can trust the quality of the beef.\" \u003cbr/\u003e13. SOUNDBITE (French): Pascal Ferey, Spokesman, FNSEA (France's largest national farmers' union) \u003cbr/\u003e14. Pan to cows eating    \u003cbr/\u003e15. Pan to prize-winning cattle from France's Limousine region grazing \u003cbr/\u003e16. Pan from crowd to breeders showing off their prize-winning sheep  \u003cbr/\u003e17. A sheep breeder holds his animal and the first price plaque \u003cbr/\u003e18. Close up shot of the plaque \u003cbr/\u003e19. Breeders congratulating one another for having won the contest \u003cbr/\u003e20. SOUNDBITE (French): Lionel Richard, Sheep Breeder addressing the crowds:  \u003cbr/\u003e21. Wide shot of sheep breeders clapping following Richard's speech \u003cbr/\u003e22. SOUNDBITE:(France) Lionel Richard, Sheep Breeder, \u003cbr/\u003e23. Zoom out from sign that reads British beef \u003cbr/\u003e24. SOUNDBITE: (English) W. Henry E. Lewis, Livestock Export Marketing Manager  for Meat and Livestock Commission: \u003cbr/\u003e25. Shot of breeders standing with their cows \u003cbr/\u003e26. 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