{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Luxury watches made from wood' data-url='/boclips/videos/5c54c0d5d8eafeecae14dbcf' data-video-url='/boclips/videos/5c54c0d5d8eafeecae14dbcf' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLuxury watches made from wood\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eJakarta, 11 December 20121. Close up luxury watch pull focus to the other luxury watch 2. Mid two luxury watches3. Wide of two luxury watches4. Wide of watch workshop5. Pan from tools to Hocky Santha working on watch6. Close up of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eJakarta, 11 December 2012\u003cbr/\u003e1. Close up luxury watch pull focus to the other luxury watch \u003cbr/\u003e2. Mid two luxury watches\u003cbr/\u003e3. Wide of two luxury watches\u003cbr/\u003e4. Wide of watch workshop\u003cbr/\u003e5. Pan from tools to Hocky Santha working on watch\u003cbr/\u003e6. Close up of watch's mechanical parts\u003cbr/\u003e7. Wide of Hocky installing mechanical parts\u003cbr/\u003e8. Close up of Hocky\u003cbr/\u003e9. Close up of alcohol burner\u003cbr/\u003e10. Mid of Hocky using tool with alcohol burner\u003cbr/\u003e11. Close up of wooden dials seen through magnifying glass\u003cbr/\u003e12. Wide of Lucius Worang and Hocky discussing various watch designs\u003cbr/\u003e13. Pan from Lucius to Hocky\u003cbr/\u003e14. Close up of wooden dial designs\u003cbr/\u003e15. Close up of luxury watch prototypes\u003cbr/\u003e16. SOUNDBITE: (Indonesian) Lucius Worang, Luxury watch maker:\u003cbr/\u003e\"We always start with a discussion with our customers. We need to know what they like and learn about their characteristics. We will match their personality with the type of wood we use including its style and colour. Thus we end up with a very personal watch.\"\u003cbr/\u003e14. Wide of Hocky working on watch\u003cbr/\u003e15. Close up of rear glass casing being installed\u003cbr/\u003e16. Mid of Hocky tightening the casing\u003cbr/\u003e17. Close up of hands on the watch being set\u003cbr/\u003e18. Wide of carpenter working on wood panels\u003cbr/\u003e19. Close up of wood cutting machine\u003cbr/\u003e20. Tilt down from carpenter to wood cutting machine\u003cbr/\u003e21. Close up of wood being flattened\u003cbr/\u003e22. Wide of carpenter working\u003cbr/\u003e23. Mid of wood flattening machine\u003cbr/\u003e24. SOUNDBITE: (Indonesian) Lucius Worang, Luxury watch maker\u003cbr/\u003e\"We partner up with a forestry company that has earned a green certification from the Forestry Stewardship Council. The company follows an ethical working standard and does not damage the environment in its work. This has become our secret weapon. Besides selling our watches, we also want to educate our customers to care for the environment.\" \u003cbr/\u003e25. Wide of Lucius and Hocky meeting with client\u003cbr/\u003e26. Pan from Lucius and client to Hocky holding the watch\u003cbr/\u003e27. Close up of watch\u003cbr/\u003e28. SOUNDBITE: (English) Al Awad, Dubai headhunter\u003cbr/\u003e\"Some people told me why would I buy a watch like this, rather than buying a famous designer brand. First of all, I support entrepreneurship. Second of all, this watch is different in terms of the dial is made of wood. I haven't seen that with other watches, so to me that is very, very unique.\"\u003cbr/\u003e29. Mid of Lucius and Hocky discussing watch designs\u003cbr/\u003e30. Close up of watch on table\u003cbr/\u003e31. SOUNDBITE: (Indonesian) Lucius Worang, Luxury watch maker\u003cbr/\u003e\"This business started out as a hobby born out of our love for watches and locally-made products. Our motive is not to create a money-making machine, but we are thankful for the appreciation that people have shown towards our watches.\"\u003cbr/\u003e32. Mid of Hocky inspecting the strap of the watch\u003cbr/\u003e33. Close up of watch\u003cbr/\u003e34. Mid of Hocky looking at watch\u003cbr/\u003eWondering what to buy the man who has everything for Valentine's Day? \u003cbr/\u003eWell, one company in Indonesia is combining traditional wood skills with high end precision technology to produce unique, personalised watches. \u003cbr/\u003eThe majority of watches worldwide are factory produced, made of plastic or metal. \u003cbr/\u003eThese ones, however, are exclusive handmade designs in Indonesian tropical wood. \u003cbr/\u003eThey are the work of two young Indonesians who are changing the landscape of the local watch industry from their workshop in the heart of the Indonesian capital, Jakarta.\u003cbr/\u003e27-year-old watch collector Lucius Worang met 32-year-old self-taught watchmaker Hocky Santha by accident, and shared their passion for watches.\u003cbr/\u003eThey decided to launch an Indonesian luxury watch line \"Lucius \u0026amp; Ki\" after their own names in 2009.\u003cbr/\u003eHocky focuses on custom making the watches, while Lucius handles the business side. In addition, they hire a wood carpenter to process their wood.\u003cbr/\u003eTheir watch has a dial made from tropical solid wood, something that they claim is the first ever made in Indonesia. \u003cbr/\u003eThey import the high-quality mechanical parts from Switzerland and make fine adjustment in their workshop.\u003cbr/\u003eThe young watchmakers choose wood because it represents Indonesia as a country well known for its lush tropical rainforest.\u003cbr/\u003eThey use a special laser machine to shape the wooden dial for each watch.\u003cbr/\u003eNo two trees are exactly alike, and wood has personality just like a person.\u003cbr/\u003eLucius Worang argues that using solid wood gives their timepiece a unique personality and sets it apart from other mass-produced luxury watch brands out there.\u003cbr/\u003e\"We always start with a discussion with our customers. We need to know what they like and learn about their characteristics. We will match their personality with the type of wood we use including its style and colour. Thus we end up with a very personal watch,\" explains Lucius.\u003cbr/\u003eSince everything has to be handmade and based on individual orders, Lucius \u0026amp; Ki has not produced very many watches. \u003cbr/\u003eThey make between 12 and 25 watches in a year. \u003cbr/\u003eSince Hocky works on his own in the production line, their production capacity is limited to a maximum of three watches per month.\u003cbr/\u003eAs for natural resources, they get their wood directly from tropical forest on the island of Sumatra.\u003cbr/\u003eThey use several rare tropical woods native to Indonesia, and they usually select them based on colour quality and whether they are long lasting. \u003cbr/\u003eIn order to secure wood supplies, they've been working together with a forestry company that has a track record of being environmentally sound.\u003cbr/\u003eLucius is keen to elaborate this important point:\u003cbr/\u003e\"We partner up with a forestry company that has earned a green certification from the Forestry Stewardship Council. The company follows an ethical working standard and does not damage the environment in its work. This has become our secret weapon. Besides selling our watches, we also want to educate our customers to care for the environment.\" \u003cbr/\u003eSince its launch, Lucius \u0026amp; Ki has got a positive response from watch collectors outside of Indonesia, and it focuses heavily on the foreign market. \u003cbr/\u003eMany of their customers come from Italy, South Korea and the Middle East.\u003cbr/\u003eThe watches sell from $1,500 US Dollars and increase in price. Some watches are silver as well as gold plated.\u003cbr/\u003eDubai headhunter Al Awad, who comes from a family of big watch collectors, came to know about Lucius \u0026amp; Ki through its website. \u003cbr/\u003eHe is thrilled by the craftsmanship and the authentic Indonesian feel of the watch.\u003cbr/\u003eThis is his first watch, but he says certainly not the last.\u003cbr/\u003e\"Some people told me why would I buy a watch like this, rather than buying a famous designer brand. First of all, I support entrepreneurship. Second of all, this watch is different in terms of the dial is made of wood. I haven't seen that with other watches, so to me that is very, very unique,\" says Awad.\u003cbr/\u003eLucius \u0026amp; Ki's marketing strategy is so far limited to its website and from word of mouth.\u003cbr/\u003eBut Lucius says he is proud of how far the luxury watch line has gone so far.\u003cbr/\u003e\"This business started out as a hobby born out of our love for watches and locally-made products. Our motive is not to create a money-making machine, but we are thankful for the appreciation that people have shown towards our watches,\" Lucius explains.\u003cbr/\u003eIn the future, Lucius \u0026amp; Ki is contemplating hiring additional watchmakers, but that would mean that Hocky must find someone with a natural love for watches whom he can train up.\u003cbr/\u003eThey are also working on watches to promote Indonesia's cultural identity by using batik and shadow puppet designs.\u003cbr/\u003eClients are reminded: \u003cbr/\u003e(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. \u003cbr/\u003e(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service \u003cbr/\u003e(iii) they have 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