{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Label Louis Vuitton looks to the East' data-url='/boclips/videos/5c54c0b4d8eafeecae14cbfd' data-video-url='/boclips/videos/5c54c0b4d8eafeecae14cbfd' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLabel Louis Vuitton looks to the East\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003emusic on catwalks not cleared for use. replace with your own clearable musicAssociated Press TelevisionParis, France, 24 Juin, 20101. Various exterior shot2. Close up of people arriving3. Recording artist Pharrell Williams posing for the...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003emusic on catwalks not cleared for use. replace with your own clearable music\u003cbr/\u003eAssociated Press Television\u003cbr/\u003eParis, France, 24 Juin, 2010\u003cbr/\u003e1. Various exterior shot\u003cbr/\u003e2. Close up of people arriving\u003cbr/\u003e3. Recording artist Pharrell Williams posing for the cameras\u003cbr/\u003e4. Various of show\u003cbr/\u003e6. Various of show finale with models\u003cbr/\u003e7. Wide shot of Louis Vuitton's artistic director, Marc Jacobs, and Louis Vuitton's Men's Studio Director, Paul Helbers\u003cbr/\u003e8. Cutaway of Louis Vuitton's Men's Studio Director, Paul Helbers, backstage\u003cbr/\u003e9. SOUNDBITE (English) Paul Helbers, Louis Vuitton's Men's Studio Director:\u003cbr/\u003e\"It is very simple you know, all of the people - the team that we work with - we all have computers and we all collect images on our laptop, our desktop, and you know, you see something, an exhibition, and you put a little memory in your brain, so you put it there. And I think that becomes almost like a mood-board, like a collage of these ideas, of these things that are very personal. And I just thought, that's kind of like how it works today. The computer is a sort of mood-board, a personal mood-board, and I just like the idea of doing an angle on travel, which is a close travel - where you don't really travel, and you just have - by zooming in you have this kind of imaginary truth.\"\u003cbr/\u003e10. Marc Jacobs and Pharrell Williams\u003cbr/\u003e11. Pan of photographers to Marc Jacobs with Antoine Arnault, director of communications of the LVMH group\u003cbr/\u003e12. SOUNDBITE (English) Marc Jacobs, Louis Vuitton collections artistic director:\u003cbr/\u003e\"And I think the masculinity, the virility, the style, the richness, the sophistication of the collection doesn't suffer from the weight of an inspiration or the imagination. So the fabrics are innovative. The idea of bringing Scott Campbell to interpret these Asian zodiac symbols, as one thing, the parachuter's garb that was used as another inspiration... Paul's sort of head trip, you know, a trip from behind the computer screen, sort of virtual... I think all these things are terrific because they are catalysts to get a collection going, and to sort of inform the innovative fabrics. But again, the collection itself doesn't get weighed down by concepts.\"\u003cbr/\u003e13. Cutaway press with Marc Jacobs\u003cbr/\u003e14. SOUNDBITE (English) Marc Jacobs, Louis Vuitton collections artistic director: \u003cbr/\u003e(Reporter: \"Did the choice of Scott (Campbell) come after the choice of travel and Asia?\")\u003cbr/\u003e\"No, you will have to talk to Paul about that, but all I remember is that I got an email in New York, from Paul, who knows - I mean Scott has done I think 29 out of my 31 tattoos, so I'm very very close to Scott, he's a very very dear friend, and a great friend for many years - and Paul said I'd like to work with Scott, and I know he's done most of your body work. Do you think I could contact him? So they hooked up together and Paul is very focused. He gave Scott some direction and plenty of freedom, and the two of them have collaborated on all of the work that you saw today. Scott has been here the past few days working last minute and doing all of those wonderful transfers on the men's necks and arms and everything. He's done the laser-cutting in the bags, it's just endless. Scott is very prolific, a really wonderful team-player and great artist.\u003cbr/\u003e15. Wide shot of press backstage next to Louis Vuitton bags.\u003cbr/\u003eFrench luxury supernova Louis Vuitton looked east Thursday to its growing Chinese customer base with a spring-summer 2011 menswear collection of sumptuous travel pieces embellished with Asian touches. \u003cbr/\u003eQuilted blazers were made of luminous silks, and whiskered Chinese dragons dressed up the leather totes and other accessories that are the historic trunk maker's main cash cow. \u003cbr/\u003eModels sported temporary tattoos of Chinese zodiac signs _ sometimes intermingled with Vuitton's interlocking LV symbols _ on their necks and calves, and their translucent button-down shirts were printed with similar tattoo designs. \u003cbr/\u003eMade out of feather-light nylon and silk, the collection is meant to be packed. One jacket, in lizard skin nylon print, transformed into a lightweight backpack when folded, origami-style. Feather-light cotton scarves were wrapped around the models' waists in guise of belts. New York-based tattoo artist Scott Campbell was behind the Chinese tattoo prints that dressed up the scarves, shirts, totes and models.  \u003cbr/\u003e\"I think the masculinity, the virility, the style, the richness, the sophistication of the collection doesn't suffer from the weight of an inspiration or the imagination,\" said artistic director Mark Jacobs. \"So the fabrics are innovative. The idea of bringing Scott Campbell to interpret these Asian zodiac symbols, as one thing, the parachuter's garb that was used as another inspiration... Paul's sort of head trip, you know, a trip from behind the computer screen, sort of virtual... I think all these things are terrific because they are catalysts to get a collection going, and to sort of inform the innovative fabrics. But again, the collection itself doesn't get weighed down by concepts.\u003cbr/\u003eThe Paris Men's Fasion Spring -Summer 2011 is running from Wednesday. June 23rd till Sunday June the 27th.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2010\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003eparis, fabrics, asia, fashion design, france, western europe, europe, work\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 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