{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='China\u0026#39;s end of year online shopping boom' data-url='/boclips/videos/5c54c0b3d8eafeecae14cb59' data-video-url='/boclips/videos/5c54c0b3d8eafeecae14cb59' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nChina\u0026#39;s end of year online shopping boom\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Beijing, China - December 10, 20111. Mid of Christmas decorations2. Mid of toy box opening on shelf3. Tilt down Christmas decorations inside shop4. Wide of shop with \"Merry Christmas\" on the outside5. Wide of shopping...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eBeijing, China - December 10, 2011\u003cbr/\u003e1. Mid of Christmas decorations\u003cbr/\u003e2. Mid of toy box opening on shelf\u003cbr/\u003e3. Tilt down Christmas decorations inside shop\u003cbr/\u003e4. Wide of shop with \"Merry Christmas\" on the outside\u003cbr/\u003e5. Wide of shopping street\u003cbr/\u003e6. Mid of woman shopping for products online\u003cbr/\u003e7. Various of Christmas decorations sold online\u003cbr/\u003e8. SOUNDBITE (Mandarin) Zhang Wei, Beijing resident:\u003cbr/\u003e\"Before the holidays, I always spend more money online, because with the New Year and other holidays approaching, I need to prepare gifts for my family. Shopping for them online is the best option. You can compare products from different sellers and look for the best price.\"\u003cbr/\u003e9. Close of Taobao.com homepage\u003cbr/\u003e10. Close of Tmall.com homepage\u003cbr/\u003e11. SOUNDBITE (Mandarin) Zhang Wei, Beijing resident:\u003cbr/\u003e\"I will definitely celebrate Christmas, because I want to build memories for my child. Because of that, I decorated our Christmas tree very early. I bought all the materials online.\"\u003cbr/\u003e12. Wide exterior of Solana shopping mall entrance\u003cbr/\u003e13. Wide of people shopping inside the mall\u003cbr/\u003e14. Mid of shoppers looking at clothes \u003cbr/\u003e15. Mid of woman paying at the cashier\u003cbr/\u003e16. SOUNDBITE (Mandarin) Guo Jianyang, Beijing resident:\u003cbr/\u003e\"I will buy certain electronic products online, because the price is lower there, which means I can afford it. But shopping malls often have sales on during the holidays.\"\u003cbr/\u003e17. Mid of people walking in the mall\u003cbr/\u003e18. SOUNDBITE (Mandarin) Liu Bing, Beijing resident:\u003cbr/\u003e\"With clothes, for example, it's only when you try something on that you can know whether the colour and style suits you. But if you are shopping online, you cannot vouch for the quality of the merchandise, and you have no idea if it will suit you or not.\"\u003cbr/\u003e19. Close of screen for entering personal information on Taobao shopping website\u003cbr/\u003e20. Wide of person entering personal information\u003cbr/\u003e21. Close of 360buy.com homepage\u003cbr/\u003e22. Close of Christmas promotion page on website\u003cbr/\u003e23. Close of Alipay homepage\u003cbr/\u003e24. Close of Amazon homepage\u003cbr/\u003e25. Close of Google homepage\u003cbr/\u003e26. Mid of Quanfeng delivery man and his van \u003cbr/\u003e27. Mid of delivery van from Huitong\u003cbr/\u003e28. Mid of woman receiving delivery of her online purchase\u003cbr/\u003e29. SOUNDBITE (Mandarin) Qiao Yongjiang, delivery man:\u003cbr/\u003e\"Our operation has 20 delivery guys in total. Each day we deliver more than one thousand packages.\"\u003cbr/\u003e30. Close of packages being secured on bike\u003cbr/\u003e31. SOUNDBITE (Mandarin) Qiao Yongjiang, delivery man:\u003cbr/\u003e\"Only a very few items are rejected. Some people reject a package because they ordered it twice online, so they refuse to pay.\"\u003cbr/\u003e32. Wide of delivery man riding away\u003cbr/\u003e33. Mid of La Miu CEO Dong Lu working in his office\u003cbr/\u003e34. Close of screen of La Miu website\u003cbr/\u003e35. SOUNDBITE (Mandarin) Dong Lu, CEO, La Miu:\u003cbr/\u003e\"Firstly, the number of people in China who use the Internet is increasing quickly, so there are a lot of customers. Secondly, prices online are lower. When you shop online, the products are both high quality and inexpensive. People like that.\"\u003cbr/\u003e36. Various screenshots of La Miu website\u003cbr/\u003e37. SOUNDBITE (Mandarin) Dong Lu, CEO, La Miu:\u003cbr/\u003e\"A third reason is convenience. Especially here in Beijing, when the weather and traffic are bad, shopping online means the product will be delivered right to your door. You just sit at home and the products show up. It is very convenient.\"\u003cbr/\u003e38. Mid from behind of La Miu CEO Dong Lu working at his computer\u003cbr/\u003e39. SOUNDBITE (Mandarin) Dong Lu, CEO, La Miu:\u003cbr/\u003e\"In the past, people here didn't really know much about festivals like Christmas. But these days, young people look for reasons to have a party. Valentine's Day is another celebration that also is not a traditional Chinese festival. These kinds of holidays are perfect for promotions on our web site.\"\u003cbr/\u003e40. Close of Santa Claus figure\u003cbr/\u003e41. Mid of boxes of decorations on shelves\u003cbr/\u003eWith the countdown to Christmas and New Year underway, online shopping in China is booming.\u003cbr/\u003eThe online retail market could top USD 300 (b) billion dollars in the next few years, challenging the US for the top spot.\u003cbr/\u003eEverything sparkles and glitters in this Beijing store.\u003cbr/\u003eChristmas isn't a traditional Chinese festival but shoppers here have happily adopted the season of goodwill and gifts.\u003cbr/\u003eStores are filled with Christmas trinkets but there's fierce competition from elsewhere.\u003cbr/\u003eOnline shopping is booming in China.\u003cbr/\u003eIn a recently released report, the Boston Consulting Group says it expects China to overtake the US as the world's biggest online marketplace.\u003cbr/\u003eBCG expects to see 329 million online shoppers in China by 2015, making the country's online retail market worth more than 2 trillion RMB (USD 314 (b) billion) a year, potentially knocking the US off the top spot.\u003cbr/\u003eBeijing resident Zhang Wei is typical of the new breed of online shoppers:\u003cbr/\u003e\"Before the holidays, I always spend more money online, because with the New Year and other holidays approaching, I need to prepare gifts for my family. Shopping for them online is the best option. You can compare products from different sellers and look for the best price.\"\u003cbr/\u003eFor gym membership consultant Zhang Wei, buying online is the solution to the Christmas holiday rush:\u003cbr/\u003e\"I will definitely celebrate Christmas, because I want to build memories for my child. Because of that, I decorated our Christmas tree very early. I bought all the materials online.\"\u003cbr/\u003eWith millions of newly affluent citizens added to the middle class each year, Chinese shopping malls have sprung up everywhere.\u003cbr/\u003eThose in the capital are busy, offering an extra edge to the discerning consumer.\u003cbr/\u003eFor shoppers like Guo Jianyang, value for money is important.\u003cbr/\u003e\"I will buy certain electronic products online, because the price is lower there, which means I can afford it. But shopping malls often have sales on during the holidays.\"\u003cbr/\u003eFor Liu Bing, you really have to try before you buy and that's where the mall still scores over online:\u003cbr/\u003e\"With clothes, for example, it's only when you try something on that you can know whether the colour and style suits you. But if you are shopping online, you cannot vouch for the quality of the merchandise, and you have no idea if it will suit you or not.\"\u003cbr/\u003eBut online is definitely on the up and up.\u003cbr/\u003eMany people like to shop from the comfort of their home, with the explosion in the number of online shoppers in China mirroring the growth of the online population as a whole.\u003cbr/\u003eGovernment authorities released figures in June 2011 which put the internet population at 485 (m) million, though consultancy firm Bain estimates that the number has already surpassed 550 (m) million people.\u003cbr/\u003eBain predicts that by 2013, China will have more than 700 (m) million web users, of which 40 percent will shop online to some degree - meaning that China's ecommerce sector will see close to 100 million new customers in the next two years alone.\u003cbr/\u003eForeign companies have long been trying to gain a foothold in the Chinese ecommerce sector, but eBay closed down its China operations at the end of 2006 and the market has been dominated by local firms ever since.\u003cbr/\u003eTaobao, run by the Alibaba Group in which Yahoo has a 40 percent share, is often referred to as a Chinese version of eBay or Amazon, and is comfortably the ecommerce market leader, with close to an 80 percent share as of 2010. \u003cbr/\u003eMany customers often go straight to Taobao and begin their online search there, rather than starting from a more traditional search engine.\u003cbr/\u003eEarlier this year, Taobao was split into three, of which business-to-consumer platform Taobao Mall (Tmall.com) and consumer-to-consumer platform Taobao Marketplace (Taobao.com) are the two main parts.\u003cbr/\u003eOnce a product is selected, customers enter their personal information into the website and the item will be delivered one or more days later.\u003cbr/\u003eBut China has long been a culture dominated by cash and, with many people reluctant to enter credit card details online, transactions are often completed with cash paid on delivery.\u003cbr/\u003eIn China, up to a quarter of products purchased online cannot be found in high street stores, as estimated by the Boston Consulting Group (BCG) in a report issued last month.\u003cbr/\u003eBCG's report also predicted that the average yearly spend of online shoppers in China would double within five years.\u003cbr/\u003e360buy.com is China's second-largest business-to-consumer website after Taobao Mall, and parent company Jingdong is reportedly preparing for a major IPO ( or stock market launch) in the US in 2012.\u003cbr/\u003eShipping costs in China are low compared with many western countries and that has only helped the online shopping industry to grow.\u003cbr/\u003eFormer Goldman Sachs employee and Stanford Business School graduate Dong Lu launched lingerie firm La Miu back in 2008.\u003cbr/\u003eSince then he has turned the company into a market leader, with almost all the company's sales coming online, he says:\u003cbr/\u003e\"Firstly, the number of people in China who use the Internet is increasing quickly, so there are a lot of customers. Secondly, prices online are lower. When you shop online, the products are both high quality and inexpensive. People like that.\"\u003cbr/\u003eIn Beijing, a city of more than 20 million people where traffic jams can be terrible and the pollution even worse, the prospect of shopping without having to leave your sofa is another reason why online shopping is so attractive.\u003cbr/\u003eThe biggest festive period in China is the Lunar New Year celebration, which falls in late January 2012. But the Chinese appetite for celebration means that western traditions have been readily adopted - and that's good for business, says Dong Lu:\u003cbr/\u003e\"In the past, people here didn't really know much about festivals like Christmas. But these days, young people look for reasons to have a party. Valentine's Day is another celebration that also is not a traditional Chinese festival. These kinds of holidays are perfect for promotions on our web site.\"\u003cbr/\u003eWeb promotions can be massively popular. Taobao and Tmall launched a special event to mark this year's Singles Day on November 11, with many retailers offering a 50 percent discount on items. Turnover for the two sites combined totalled 5.2 billion yuan (USD 817 (m) million dollars).\u003cbr/\u003eWith millions of Chinese celebrating Christmas, and with the Chinese New Year falling earlier than usual in 2012, the next few weeks will be busier than ever for online shopping.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003ee-commerce, china, christianity, shopping, personal finance, beijing, east asia, christmas, valentine\u0026#39;s day, prices, business, information technology, economy, asia\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton 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