{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='FRANCE/ITALY: EURO CURRENCY' data-url='/boclips/videos/5c54c09dd8eafeecae14c12d' data-video-url='/boclips/videos/5c54c09dd8eafeecae14c12d' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nFRANCE/ITALY: EURO CURRENCY\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEng/French/NatLike the other ten countries in \"Euroland\", the New Year will bring France a new  currency to grapple with.For the first three years, the Euro will only exist as a number on credit cards slips or  checks. Euro coins and...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEng/French/Nat\u003cbr/\u003eLike the other ten countries in \"Euroland\", the New Year will bring France a new  currency to grapple with.\u003cbr/\u003eFor the first three years, the Euro will only exist as a number on credit cards slips or  checks. \u003cbr/\u003eEuro coins and bank notes won't be released until 2002.\u003cbr/\u003eBut the prospect of a new and unfamiliar currency is still daunting to most French  people. \u003cbr/\u003eIn response, France's finance ministry has launched a huge advertising campaign to  inform people how the Euro will work and what its effects will be on their everyday lives.\u003cbr/\u003eUPSOUND: \"Imagine what 300 million of men and women will be able to build all  together when they express wishes in the same currency\"\u003cbr/\u003eSUBTITLE: \"The Euro make people strong\"\u003cbr/\u003eThe government, banks and businesses have three years to prepare the population for  the introduction of Euro coins and notes.\u003cbr/\u003eDuring that period, people will be allowed to pay their purchase either in French francs  or in Euros.\u003cbr/\u003eIn Paris, some shopkeepers have already started to show prices in Euros.\u003cbr/\u003eIn this market, on the Rue de la Convention, a butcher explains her decision to pre- empt the official introduction rate -- for her own benefit as much as for her customers.\u003cbr/\u003eSOUNDBITE: (French)\u003cbr/\u003e\"It's rather complicated, because for us it represents a big gap in terms of prices. For  example, a 80-franc product becomes a 12 euro-one. We have to get used to it. It  makes a big difference. People have the feeling it's not so much money any longer.  That's the main problem\"\u003cbr/\u003eSUPERCAPTION: Laurence Miolane, butcher\u003cbr/\u003eEconomists say the Euro shouldn't be hard for people to get their heads around.\u003cbr/\u003eIt's more a question of retraining them to handle a different currency - much as they had  to when the old franc was replaced by the current one. \u003cbr/\u003eSOUNDBITE: (French)\u003cbr/\u003e'If we spend the next three years giving the consumers a new scale of values, a new  confidence, a way to get used to the euro, I think we'll win. I insist on this point -  money, on a daily basis, is not a thing which you manage with your head. It is  managed in terms of reflexes or sensitivity. By the way, we used to say 'palper du fric'  or 'toucher du pognon'. That's what we have to do. It's not a matter of launching an  intellectual operation, but really a physical one to give the consumers new reflexes.\u003cbr/\u003eSUPERCAPTION: Dominique de Gramont, Economist\u003cbr/\u003eIt's this familiarisation the government are aiming at with their advertising blitz. \u003cbr/\u003eIn the real estate field, professionals feel confident.\u003cbr/\u003eA common currency will serve to emphasis the price difference between products,  which in many cases will be to France's advantage.\u003cbr/\u003eNext to British property prices, for example, even Parisian real estate looks cheap.\u003cbr/\u003eSOUNDBITE (French)\u003cbr/\u003e\"'What will be very interesting with the Euro is that we'll see if the common currency will  bring more foreign clients on the Paris market. That's what I think, in my view. Because  English people already invest a lot in North of France or in Normandy. \u003cbr/\u003eSUPERCAPTION: Arnaud Ferey, administrator of Isambert real-estate company   \u003cbr/\u003eNot all companies will benefit from the introduction of Euro. \u003cbr/\u003eExchange bureaus, for example, will see a huge dip in the profits made from exchange  rate transactions. \u003cbr/\u003eOther sources of profit will have to be created in order to make up for these losses.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"In the long run, yes, it is going to actually have some effect, for sure. So when the  currency is there, people who are changing in Germany don't change in France. So it is  going to have, we anticipate it's going to affect about 40 percent of the business.\"\u003cbr/\u003eSUPERCAPTION: Rosalind Fuller, Branch manager at Chequepoint\u003cbr/\u003eIf learning the Euro all seems too much hard work, you can just play with it.\u003cbr/\u003eUnlike its more traditional forerunner, Monopoly, this \"Euro\" board game doesn't confine   itself to one city but ranges all over Europe.\u003cbr/\u003eIt envisages exactly the kind of open-market Europe that the Euros' creators dreamed  of. \u003cbr/\u003eBut unlike the new Euro market, it's only a game.\u003cbr/\u003eParis, 16 December 1998; Rome, 18 December 1998 \u003cbr/\u003ePARIS - 16 December 1998\u003cbr/\u003e1. Woman throwing coin into a fountain, government TV advertising campaign, (courtesy  of French ministry of Economy and Finance)\u003cbr/\u003e2. UPSOUND: (French), close-up of coin in the fountain\u003cbr/\u003e3. Graphic: (French) subtitle:  \"The Euro makes people strong\"\u003cbr/\u003e3. Wide shot of market, with butcher \u0026amp; butcher's wife\u003cbr/\u003e4. Close-up of poultry being prepared, tilt up to butcher's wife \u003cbr/\u003e5. Cutaway, customers at butcher's stall\u003cbr/\u003e6. Close-up, meat on display\u003cbr/\u003e7. Close-up, price ticket in both French francs and Euros\u003cbr/\u003e8. Close-up, woman putting French francs in her purse\u003cbr/\u003e9. SOUNDBITE: (French) Laurence Miolane, butcher\u003cbr/\u003e10. Wide shot, butcher working\u003cbr/\u003e11. Mid shot, set-up of Dominique de Gramont\u003cbr/\u003e12. SOUNDBITE: (French) Dominique de Gramont,\u003cbr/\u003e13. TV advertising campaign by courtesy of French ministry of Economy and Finance  UPSOUND: \"|You'll find the Euro guide in your letter box\"\u003cbr/\u003e14. Wide shot, exterior of Isambert, real-estate company\u003cbr/\u003e15. Mid shot, pan from door to window\u003cbr/\u003e16. Close up, tilt down sign for flats for sale, with prices in French francs and Euros\u003cbr/\u003e17. Close-up, flyer for a flat for sale\u003cbr/\u003e18. Mid-shot Arnaud Ferey at his desk\u003cbr/\u003e19. SOUNDBITE (French) Arnaud Ferey\u003cbr/\u003e20. Wid shot, pan from Champs-Elysees to exterior of Chequepoint exchange bureau\u003cbr/\u003e21. Mid shot from behind counter \u003cbr/\u003e22. Close-up, set up of Rosalind Fuller\u003cbr/\u003e23. SOUNDBITE: (English) Rosalind Fuller\u003cbr/\u003e24. Wide shot, exterior of exchange bureau\u003cbr/\u003e25. Man in toy shop takes Euro game off shelf \u003cbr/\u003e26. Close- up, box\u003cbr/\u003e27. Man unfolds game\u003cbr/\u003e28. Close-up, board showing map of Europe\u003cbr/\u003e29. Close-up, Euro currency sign\u003cbr/\u003e30. 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