{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Creative director Angela Missoni talks about new store and future of Missoni' data-url='/boclips/videos/5c54c097d8eafeecae14be82' data-video-url='/boclips/videos/5c54c097d8eafeecae14be82' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCreative director Angela Missoni talks about new store and future of Missoni\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionLos Angeles, 17 March 20101. Wide pan from Rodeo Drive in Beverly Hills to store front of Missoni white building2. Doorway with Missoni sign3. Pan from ceiling to interior view of store4. Designer Angela Missoni walking...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eLos Angeles, 17 March 2010\u003cbr/\u003e1. Wide pan from Rodeo Drive in Beverly Hills to store front of Missoni white building\u003cbr/\u003e2. Doorway with Missoni sign\u003cbr/\u003e3. Pan from ceiling to interior view of store\u003cbr/\u003e4. Designer Angela Missoni walking towards touches clothes\u003cbr/\u003e5. SOUNDBITE (English) Angela Missoni/Creative Director and designer of Missoni luxury brand on new store:\u003cbr/\u003e\"It was a long time that we were thinking, that it would have been right, to do something. Actually many years we were thinking California and L.A. would be a perfect spot for Missoni just because our lifestyle and our clothes are just perfect for here. I think we really have something (where) that we understand each other. The Missoni''s and the Californian people right? We have colors, we have a relaxed way of living and, even if we do very fashionable clothing, there is always this corner of easiness. Which is exactly what people are looking for here.\"\u003cbr/\u003e6. Fashion pan of beaded top\u003cbr/\u003e7. Close of beads\u003cbr/\u003e8. Close of Missoni label\u003cbr/\u003e9. SOUNDBITE (English) Angela Missoni/Creative Director and designer of Missoni luxury brand:\u003cbr/\u003e\"The design of this store has kind of a peculiar story, because I had this important project, very important project, actually it''s the largest store that we have, and so it was really very important for me to do it well of course. After meeting very important and (well) known architects, I just decided that I didn''t need an architect because the was not a structure to build and I just decided to give a chance to a friend of mine who is, besides an adorable friend, Patrick Kinmonth who is a set designer for theater.\"\u003cbr/\u003e10. Pan from pillows on floor to men''s wear on display \u003cbr/\u003e11. SOUNDBITE (English) Angela Missoni/Creative Director and designer of Missoni luxury brand:\u003cbr/\u003e\"The store will carry all the Missoni lines. Women of course, the bathing suit lines - it''s very important for here, so we really gave it a lot of space here. The men''s line, the accessories, the scarves, eyewear and even a children''s line that I''m kind of, how do you say it? It''s my latest project, so I kind of reduced (the size) of all the bathing suits and the home. The home collection which we gave a lot of space, because now we have very nice customers here and we knew it was the perfect spot for the Missoni lifestyle.\"\u003cbr/\u003e12. Pan from women''s wear to men''s clothes \u003cbr/\u003e13. SOUNDBITE (English) Angela Missoni/Creative Director and designer of Missoni luxury brand:\u003cbr/\u003e\"(What is) Missoni? You cannot ask what is Missoni for me! It''s my family, it''s my life. What I like about when people realize, when people take the Missoni clothes and keep them. They hold on to them, they keep them in their wardrobe, they stay there for years they become part of it. So it is fashion, but some fashion you can, you don''t throw away, you always keep it, which is fantastic.\"\u003cbr/\u003e14. Fashion pan of mannequin \u003cbr/\u003e15. SOUNDBITE (English) Angela Missoni/Creative Director and designer of Missoni luxury brand:\u003cbr/\u003e\"What''s next for Missoni? Recently we started opening hotels. We opened the first in Edinburgh last year, we are opening South Africa in Cape Town at the end of this year. Kuwait and there will be time for Brazil (in which my mother is totally involved). Since she left fashion to me she just put herself totally into the home decorations and this is the evolution of the brand.\"\u003cbr/\u003e16. Pan of home decorations on display\u003cbr/\u003e17. SOUNDBITE (Italian) Angela Missoni/Creative Director and designer of Missoni luxury brand on new store:\u003cbr/\u003e\"We arrived in California. We opened a shop which was always my dream and we''re hoping to bring a little bit of our spirit here which is quite similar to the Californian spirit, we have let''s say a collection that can even be worn at home,  a very colourful collection, perfect for here and even our dresses are very en vogue, very....,but there''s always a relaxed feel about the clothes, which is perfect for here.\"\u003cbr/\u003e18. Wide of exterior of building\u003cbr/\u003eMissoni has found yet another new home.\u003cbr/\u003eThe Italian luxury brand recently opened a new flagship boutique in the heart of Beverly Hills, California.  The company''s creative director Angela Missoni said on Wednesday (17 March 2010) that the location is a natural fit.\u003cbr/\u003e\"It was a long time that we were thinking, that it would have been right, to do something. Actually many years were thinking California and L.A. would be a perfect spot for Missoni just because our lifestyle and our clothes are just perfect for here. I think we really have something (where) we understand each other. The Missoni''s and the Californian people right? We have colors, we have a relaxed way of living and, even if we do very fashionable clothing, there is always this corner of easiness. Which is exactly what people are looking for here.\"\u003cbr/\u003eWith its unusual white frontage (accented with woven slats) the Rodeo Drive store certainly stands out. Missoni expands on how the rather unique design came about:\u003cbr/\u003e\"After meeting very important and (well) known architects, I just decided that I didn''t need an architect because the was not a structure to build and I just decided to give a chance to a friend of mine who is, besides an adorable friend, Patrick Kinmonth who is a set designer for theater.\"\u003cbr/\u003eAs well as stocking clothing for both sexes, the store expands the Missoni brand into household items. An outsized illuminated fluorescent lightbox at the rear of the store leads customers toward the home collection, geared toward Southern California living, with resort chairs, pillows and dinnerware. Missoni said the store carries a bit of everything from the brand.\u003cbr/\u003e\"The store will carry all the Missoni lines. Women of course, the bathing suit lines - it''s very important for here, so we really gave it a lot of space here. The men''s line, the accessories, the scarves, eyewear and even a children''s line that I''m kind of, how do you say it? It''s my latest project, so I kind of reduced (the size) of all the bathing suits and the home. The home collection which we gave a lot of space, because now we have very nice customers here and we knew it was the perfect spot for the Missoni lifestyle.\"\u003cbr/\u003eWith the U.S. in recession, Missoni''s decision to build a luxury store that spans half of a block of prime real estate is a brave one. However, the company''s creative director reveals that the Rodeo Drive venture is merely the tip of the iceberg.\u003cbr/\u003e\"Recently we started opening hotels. We opened the first in Edinburgh last year, we are opening South Africa in Cape Town at the end of this year. Kuwait and there will be time for Brazil (in which my mother is totally involved).\"\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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