{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='The future of film at LA video expo' data-url='/boclips/videos/5c54c08fd8eafeecae14ba6e' data-video-url='/boclips/videos/5c54c08fd8eafeecae14ba6e' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nThe future of film at LA video expo\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionLos Angeles, US - March 1, 20121. Pull of water lily pond digital floor2. Close of 3D camera3. Pull of 3D monitor with attendees wearing glasses4. Mid of attendees wearing 3D glasses and playing experimenting with 3D effect...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eLos Angeles, US - March 1, 2012\u003cbr/\u003e1. Pull of water lily pond digital floor\u003cbr/\u003e2. Close of 3D camera\u003cbr/\u003e3. Pull of 3D monitor with attendees wearing glasses\u003cbr/\u003e4. Mid of attendees wearing 3D glasses and playing experimenting with 3D effect on monitor\u003cbr/\u003e5. Pull from monitor to editor at board\u003cbr/\u003e6. Wide of exhibition floor\u003cbr/\u003e7. Pull out of attendee adjusting a camera\u003cbr/\u003e8. Set up of Kristin Petrovich Kennedy, Founder and President of Createsphere \u003cbr/\u003e9. SOUNDBITE: (English) Kristin Petrovich Kennedy, Founder and President of Createsphere \u003cbr/\u003e\"We have world class content creators here today. Producers, directors, visual effects people and cinematographers all gathering to learn about the next in technology and the tools in the trade.\"\u003cbr/\u003e10. Mid over the shoulder of attendee looking through a camera lens\u003cbr/\u003e11. Pull out to attendees trying video camera\u003cbr/\u003e12. Mid of editor working at a workstation\u003cbr/\u003e13. Pull of editing monitor\u003cbr/\u003e14. Mid of flipping through the film and TV directory LA 44 guide book \u003cbr/\u003e15. Mid pan of film trade magazines\u003cbr/\u003e16. Various of attendees testing camera\u003cbr/\u003e17. Wide of Jeff Cronenweth, ASC on stage\u003cbr/\u003e18. SOUNDBITE: (English) Jeff Cronenweth, ASC, cinematographer\u003cbr/\u003e\"Digital cinema is changing the whole face of our industry in a number of ways. Not only is the technology becoming as relevant as film but it's also opening the doors to a lot of filmmakers and films that perhaps would not have ever been made.\"\u003cbr/\u003e19. Mid of Jeff Cronenweth, ASC on stage\u003cbr/\u003e20. SOUNDBITE: (English) Jeff Cronenweth, ASC, Oscar-nominated cinematographer\u003cbr/\u003e\"The last two pictures I photographed have been digital. I see that the future is changing more in that way but I had always hoped that there would be a balance of both and we would have an opportunity as storytellers to decide what medium best served each story we were going to tell. I hope that film stays around as long as it can but in the event it doesn't, it certainly is the lineage to everything that we have ever done and it's our history in this industry.\"\u003cbr/\u003e21. Close of film screening pull to theatre\u003cbr/\u003e22. Wide of audience applauding\u003cbr/\u003e23. Close up of Canon C300 digital video camera \u003cbr/\u003e24. Mid of an attendee using the Canon C300 digital video camera\u003cbr/\u003e25. Pull out of attendee looking at the Canon C300 digital video camera\u003cbr/\u003e26. Close up of the Canon C300 buttons on the camera\u003cbr/\u003e27. Pull out from zoom lens of Canon C300 to wide of entire camera\u003cbr/\u003e28. Set up of Tim Smith, Film and Television Production, Canon USA\u003cbr/\u003e29. SOUNDBITE: (English) Tim Smith, Film and Television Production, Canon USA\u003cbr/\u003e\"We just started shipping about two weeks ago so this is kind of the first public showing of the C300 in a while so to speak. It's our first real digital cinema camera. We've had some real good luck with 5D's and 7D's and HD SLR's being taken into the film world but that really wasn't what they were built for. They had a fantastic look cinematographers loved them. They used them but this one was built specifically based on what they wanted it's not a hybrid camera. It's used especially for trying to create very cinematic moving images.\"\u003cbr/\u003e30. Pan of attendees using Canon C300 camera\u003cbr/\u003e31. SOUNDBITE: (English) Tim Smith, Film and Television Production, Canon USA\u003cbr/\u003e\"We enlisted the help of almost 150 filmmakers from DPs (director of photography) to first ACs (assistant cameraman) to second ACs to directors and we even asked actors. We put them all under NDA (non-disclosure agreement) and put different versions of mock ups in their hands and different ways to get their reactions and how they wanted to hold it and where the buttons should be. Of course we also asked what should the file structure be and what should it look like and what kind of colour space should it have. We really did al that but we really developed this camera in conjunction with the film-making Hollywood community.\" \u003cbr/\u003e32. Wide of HP Intel Z1 Workstation being unveiled\u003cbr/\u003e33. Pull out of one of the components being removed from Z1 Workstation\u003cbr/\u003e34. Close up of fan unit being placed into Z1 Workstation\u003cbr/\u003e35. Mid to a push in of fan unit component being removed from Z1 Workstation\u003cbr/\u003e36. Close up of the disc drives being placed into Z1 Workstation\u003cbr/\u003e37. Set up of Terry Brown, VP Virtual Market SaIes Manager for HP PSG Workstation for Hewlett Packard \u003cbr/\u003e38. Close up of HP Z1 Workstation sign and logo\u003cbr/\u003e39. SOUNDBITE: (English) Terry Brown, VP Virtual Market SaIes Manager for HP PSG Workstation for Hewlett Packard \u003cbr/\u003e\"The Z is the worlds first all-in-one workstation. The word workstation is the differentiator. The workstation is built from the ground up to be used by professionals for content creators, building planes trains and automobiles, digital content so it has the reliability, performance and is the high end quality product that you need in a workstation rather than PC.\"\u003cbr/\u003e40. Pull out of attendees listening to Z1 workstation demonstration\u003cbr/\u003e41. Wide of attendees watching Z1 Workstation demonstration\u003cbr/\u003e42. Pull out of table top display of fruits and wine to expose the camera and monitor of the video that is taking the shot\u003cbr/\u003eIs there still a future for film in the digital movie age isone of the questions being asked at the Entertainment Technology Expo in Los Angeles.\u003cbr/\u003eThe expo is a rare chance for budding directors and oscar nominated cinematographers to chat about the latest cameras, editing software and techniques - all under the same roof.\u003cbr/\u003ePaddling in a pond but your feet stay dry.\u003cbr/\u003eThings aren't always what they seem at the one day Entertainment Technology Expo covering the latest trends in the ever-changing world of production. \u003cbr/\u003eLike this 3D camera, filming attendees in realtime for a new perspective.\u003cbr/\u003eHeld in Los Angeles, at LA Centre Studios in downtown LA, the industry summit, made up of top entertainment, technical innovators and content experts, is showcasing emerging media technologies. \u003cbr/\u003eAttendees preview future technology and networked with top representatives from camera, film and production facilities and studios.\u003cbr/\u003eKristin Petrovich Kennedy, founder and president of Createsphere, says this is place to find the latest innovations in the world of production, post and delivery.\u003cbr/\u003e\"We have world class content creators here today. Producers, directors, visual effects people and cinematographers all gathering to learn about the next in technology and the tools in the trade.\"\u003cbr/\u003eContent creators and managers discuss and share the latest trends and products including, the Iatest cameras used for film making, post production, new video editing software and advertising.\u003cbr/\u003eOscar nominated cinematographer Jeff Cronenweth, ASC shares his point of view as one of Hollywood's most sought after in the business. \u003cbr/\u003eHe was nominated for an Academy Award in Cinematography for the second time in two years for his work on The Girl with the Dragon Tattoo, following last year's nomination for The Social Network. \u003cbr/\u003eHe says the big trend today in the movie business is the digital cinema camera and the advance of digital tools over the more costly film cameras.\u003cbr/\u003eHe believes it's transforming the entire movie business. \u003cbr/\u003e\"The last two pictures I photographed have been digital. I see that the future is changing more in that way but I had always hoped that there would be a balance of both and we would have an opportunity as storytellers to decide what medium best served each story we were going to tell. I hope that film stays around as long as it can but in the event it doesn't, it certainly is the linage to everything that we have ever done and it's our history in this industry,\" says Cronenweth. \u003cbr/\u003eVideo demonstrations with audience participation included the unveiling of the newest digital movie cameras on now the market from Canon. \u003cbr/\u003eUnlike other digital SLR cameras, the Canon C300 is specifically made for motion pictures. \u003cbr/\u003eIt might start the size of a small stills camera but once multitudes of lens are added it grows to four times the size. \u003cbr/\u003eTim Smith, Film and Television Production, Canon USA says \"We just started shipping about two weeks ago so this is kind of the first public showing of the C300 in a while, so to speak. It's our first real digital 'cinema' camera. we've had some real good luck with 5D's and 7D's and HD SLR's being taken into the film world but that really wasn't what they were built for. They had a fantastic look cinematographers loved them. They used them but this one was built specifically based on what they wanted it's not a hybrid camera. It's used for trying to create very cinematic moving images.\" \u003cbr/\u003eCanon made the C300 with movie makers in mind so it went directly to the source to find out how to design it.\u003cbr/\u003eSmith says \"We enlisted the help of almost 150 filmmakers from DPs (director of photography) to first ACs (assistant cameraman) to second ACs to directors and we even asked actors. We put them all under NDA (non-disclosure agreement) and put different versions of mock ups in their hands and different ways to get their reactions and how they wanted to hold it and where the buttons should be. Of course we also asked what should the file structure be and what should it look like and what kind of colour space should it have. We really did al that but we really developed this camera in conjunction with the film-making Hollywood community.\" \u003cbr/\u003eAnother trend is the advancement of workstations. Now able to hold large terabyte capacity and more bells and whistles than ever seen before. The HP Intel Z1 Workstation is the world's first all-in-one workstation and comes in at only 27 inches. The monitor opens up storing interchangeable computer components for the customisation of memory capacity and performance speed. \u003cbr/\u003eThis level workstation can now be used on travelling movie sets for editing, animation, illustration or visual effects or anyone who wants to create original digital content on the road.\u003cbr/\u003eTerry Brown, VP Virtual Market SaIes Manager for HP PSG Workstation for Hewlett Packard says the Z1 Workstation resembles a computer screen that opens up and is much smaller than anything out there before.\u003cbr/\u003e\"The Z is the worlds first all-in-one workstation. The word workstation is the differentiator. The workstation is built from the ground up to be used by professionals for content creators, building planes trains and automobiles, digital content so it has the reliability, performance and is the high end quality product that you need in a workstation rather than PC.\" says Brown.\u003cbr/\u003eThe cameras and workstations on display are geared toward Hollywood but can be used by anyone.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource 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more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003especial effects, education, entertainment, computer hardware, los angeles, film, north america, industry\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' 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