{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Lily Allen launches new vintage clothing project' data-url='/boclips/videos/5c54c083d8eafeecae14b516' data-video-url='/boclips/videos/5c54c083d8eafeecae14b516' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nLily Allen launches new vintage clothing project\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionLondon, 3 September 20101. Wide shot exterior Selfridges department store2. Wide shot Lily Allen and sister Sarah Mary Owen3. Tilt up dress from Lucy In Disguise collection at Selfridges4. Various shots of bags from the...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eLondon, 3 September 2010\u003cbr/\u003e1. Wide shot exterior Selfridges department store\u003cbr/\u003e2. Wide shot Lily Allen and sister Sarah Mary Owen\u003cbr/\u003e3. Tilt up dress from Lucy In Disguise collection at Selfridges\u003cbr/\u003e4. Various shots of bags from the collection\u003cbr/\u003e5. Medium shot clothes on rack \u003cbr/\u003e6. Close up Lucy In Disguise label on item of clothing\u003cbr/\u003e7. SOUNDBITE (English) Lily Allen:\u003cbr/\u003e\"Yeah, it's something we've been working on for a long time since November, December of last year, so it's nice to see it all come together and be real all of a sudden.\"\u003cbr/\u003e8. Tilt up dress from Lucy In Disguise collection at Selfridges\u003cbr/\u003e9. Medium shot sunglasses from collection \u003cbr/\u003e10. Close up, pan, sunglasses\u003cbr/\u003e11. Wide shot shop assistant displaying clothing from collection \u003cbr/\u003e12. SOUNDBITE (English) Lily Allen - on working with her sister:\u003cbr/\u003e\"Yeah, it's been fine actually, we take care of different areas of the business, so there's no arguing as such.\"\u003cbr/\u003eSarah Mary Owen: \"(whispers) Just little ones.\"\u003cbr/\u003eLily Allen: \"Yeah, just little sisterly bickers occasionally, yeah, it's been plain sailing.\"\u003cbr/\u003e13. Wide shot clothes on rack \u003cbr/\u003e14. Pan up of clothes on rack \u003cbr/\u003e15. Medium shot Sarah Mary Owen and Lily Allen\u003cbr/\u003e16. Tilt up dress\u003cbr/\u003e17. SOUNDBITE (English) Lily Allen - on if she gave some of her own clothes to the store:\u003cbr/\u003e\"Yeah, some things are mine. When we first started I literally cleared out all of my wardrobe and put it in the stock room, but gradually I've started taking little bits back and we've been buying on quite a big scale, so yeah.\"\u003cbr/\u003eSarah Mary Owen: \"That's the great thing about vintage though, is that you have already accepted that somebody has already worn it before. So, I buy vintage now and I think 'great, I can wear that a couple of times and then sell it to the shop' (laughs).\"\u003cbr/\u003e18. Pan of clothes on rack \u003cbr/\u003e19. Medium shot Lily Allen and sister Sarah Mary Owen looking at clothes and talking to reporter \u003cbr/\u003e20. Tilt up dress\u003cbr/\u003e22. SOUNDBITE (English) Lily Allen - on the price of the clothes in the collection:\u003cbr/\u003e\"I didn't want to eliminate my fan base, so we priced a lot of our stuff at the lower end of the market. Our price ranges from �30 to �4000 and it's suitable for all ages of people and all shapes and sizes. That's what was really important to me - was to create a really accessible shopping environment and try and make people feel as comfortable as they possibly can, because it can be quite intimidating shopping and I would like it to be a bit more fun.\"   \u003cbr/\u003e23. Tilt up clothes on rack\u003cbr/\u003e24. Pan of clothes on rack\u003cbr/\u003e25. Pan of jewelery on display \u003cbr/\u003e26. Tilt up of clothes on rack \u003cbr/\u003e27. Wide shot shopper looking at collection\u003cbr/\u003e28. Pan of interior of Wonder Room Concept Store (within Selfridges) with collection on display\u003cbr/\u003ePop star Lily Allen has teamed up with her sister, Sarah Mary Owen, to launch their very own vintage clothing store.\u003cbr/\u003eThe boutique, called Lucy In Disguise, is previewing its current collection at Selfridges department store.\u003cbr/\u003eThe collection will be on display in the store's Wonder Room from the 3rd to the 15th of September. The sisters will then open their main store on the 18th September in London's Covent Garden.\u003cbr/\u003eWhen asked about her transition from pop star to fashion retailer, Lily stressed that it wasn't an overnight occurrence:\u003cbr/\u003e\"It's something we've been working on for a long time since November, December of last year, so it's nice to see it all come together and be real all of a sudden,\" she said.\u003cbr/\u003eThe collection features designer and one off gowns from Bill Gibb and Ozzie Clarke to Yves Saint Laurent and Lanvin - which are available for customers to buy or rent.\u003cbr/\u003eThe clothing ranges from the 1920s to the 90s along with LID branded products such as T-Shirts, Candles and Screen prints.\u003cbr/\u003eMany items from the collection even come from Lily's own wardrobe.\u003cbr/\u003e\"Some things are mine. When we first started I literally cleared out all of my wardrobe and put it in the stock room, but gradually I've started taking little bits back,\" she said.\u003cbr/\u003e\"That's the great thing about vintage though, is that you have already accepted that somebody has already worn it before. So, I buy vintage now and I think 'great, I can wear that a couple of times and then sell it to the shop,\" added Sarah.\u003cbr/\u003eThe items on display at the temporary store in Selfridges are what Lily calls their \"high end\" pieces, but the pregnant pop star said their main boutique will have something for every price range.\u003cbr/\u003e\"I didn't want to eliminate my fan base, so we priced a lot of our stuff at the lower end of the market,\" she said. \"Our price ranges from �30 to �4000 and it's suitable for all ages of people and all shapes and sizes. That's what was really important to me - was to create a really accessible shopping environment and try and make people feel as comfortable as they possibly can, because it can be quite intimidating shopping and I would like it to be a bit more fun.\"\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator 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