{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Snooki, 50 Cent, Ludacris promote headphones at Consumer Electronics Show' data-url='/boclips/videos/5c54c082d8eafeecae14b4b5' data-video-url='/boclips/videos/5c54c082d8eafeecae14b4b5' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSnooki, 50 Cent, Ludacris promote headphones at Consumer Electronics Show\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eWhen iPods hit the scene 10 years ago, the small, white earbuds that came with the devices became the symbol for listening to music on the go. Today, that's changing. More and more people are expressing themselves with pricey headphones,...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eWhen iPods hit the scene 10 years ago, the small, white earbuds that came with the devices became the symbol for listening to music on the go. \u003cbr/\u003eToday, that's changing. \u003cbr/\u003eMore and more people are expressing themselves with pricey headphones, with some fashion-forward music lovers rocking updated versions of the oversized headsets popular in earlier eras. \u003cbr/\u003eBose has been known for its larger headphones in recent years, and now celebrities have taken note and aided in the resurgence. In 2008, Monster launched Beats by Dre with Dr. Dre, and it is the most recognizable of celebrity-branded headphones. Monster later released headphones with Lady Gaga, Justin Bieber, Diddy, Daft Punk, Nick Cannon and LeBron James. \u003cbr/\u003eIn 2011, 50 Cent, Quincy Jones and Ludacris released their own line of headphones.\u003cbr/\u003eAt Tuesday's (10 JAN. 2012) Consumer Electronics Show in Las Vegas, 50 Cent, Ludacris and even Nicole \"Snooki\" Polizzi from MTV's \"Jersey Shore\" all promoted headphones with their names on them.\u003cbr/\u003e50 Cent says he doesn't just attach his name to his headphones. He's involved in the creation of the product.\u003cbr/\u003e\"It's not a license agreement. I'm actually involved in the company more than the average artist would be involved. You know, I go through the approval process of the actual sound quality of the actual headsets and of course the aesthetics to be comfortable with it of what it would actually be and if I don't approve of it it doesn't get made.\"\u003cbr/\u003eHe says as a recording artist the headphones are a reflection of his interest in making music.\u003cbr/\u003e\"I spend longer periods of time mixing the records than I do actually creating it so I write the song in 30, 40 minutes and then it will take weeks before I feel like the song's finished because we're in there EQ'ing each sound. So, I think this project for me is organic.\"\u003cbr/\u003eSnooki said she's interested in making headphones because she's trying extend her celebrity.\u003cbr/\u003e\"I obviously am trying to brand myself so having my own line with iHip. I'm partnering up with them to do my own headphones. I'm very excited. We don't have a name for the headphones yet. No really designs but these are kind of my inspiration.\"\u003cbr/\u003e50 Cent's Sync by 50 headphones range from $130 to $400 (U.S. dollars), and the lowest price for Soul by Ludacris is $70 (U.S.); the highest is $300 (U.S.)\u003cbr/\u003eAP Entertainment\u003cbr/\u003eLas Vegas, Nevada, 10 January 2012\u003cbr/\u003e1. Wide of Snooki posing wearing headphones\u003cbr/\u003e2. SOUNDBITE (English) Nicole \"Snooki\" Polizzi/Reality TV Star\u003cbr/\u003e\"I obviously am trying to brand myself so having my own line with iHip. I'm partnering up with them to do my own headphones. I'm very excited. We don't have a name for the headphones yet. No really designs but these are kind of my inspiration.\"\u003cbr/\u003e3. Wide of Snooki by Nicole Polizzi sign\u003cbr/\u003e4. SOUNDBITE (English) Nicole \"Snooki\" Polizzi/Reality TV Star\u003cbr/\u003e\"The blinged out animal print and also the bling, bling pink and then also just regular designs so I'm probably going to start designing next month and I'm very excited.\"\u003cbr/\u003e5. Up shot of Snooki holding headphones\u003cbr/\u003e6. Pan down to CU of headphones\u003cbr/\u003e7. SOUNDBITE (English) Nicole \"Snooki\" Polizzi/Reality TV Star\u003cbr/\u003e\"I think technology is a very sexy thing so if you're into it good for you. Speaking for me in high school I always used to edit and make movies on Windows movie maker and now I use the iMovie because I converted to Mac so even though you like technology and stuff like that you're not necessarily always a geek.\"\u003cbr/\u003e8. Wide of headphones next to sign\u003cbr/\u003e9. CU headphones\u003cbr/\u003e10. SOUNDBITE (English) 50 Cent/Recording Artist\u003cbr/\u003e\"Moving forward I think the wireless category is gonna definitely grow and people are going to be excited about losing the restraints of having an actual cord and people in the gym physically training and pulling the cord out or pulling the telephones or iPods onto the floor based on them having the cords there so it's exciting.\"\u003cbr/\u003e11. CU headphones (held by 50 Cent) with UPSOUND \"It's exciting. It actually has fast forward, rewind, volume controls up and down, a base booster button\"\u003cbr/\u003e12. SOUNDBITE (English) 50 Cent/Recording Artist\u003cbr/\u003e\"It's not a license agreement. I'm actually involved in the company more than the average artist would be involved. You know, I go through the approval process of the actual sound quality of the actual headsets and of course the aesthetics to be comfortable with it of what it would actually be and if I don't approve of it it doesn't get made.\"\u003cbr/\u003e13. Tight shot of guy with headphones around his neck\u003cbr/\u003e14. Wide of headphones in a case\u003cbr/\u003e15. CU guy wearing headphones\u003cbr/\u003e16. SOUNDBITE (English) 50 Cent/Recording Artist\u003cbr/\u003e\"But, for me, this is a reflection of my interest in creating music and how it's consumed. I spend longer periods of time mixing the records than I do actually creating it so I write the song in 30, 40 minutes and then it will take weeks before I feel like the song's finished because we're in there EQ'ing each sound. So, I think this project for me is organic.\"\u003cbr/\u003e17. Tight shot of Chris \"Ludacris\" Bridges with headphones around his neck with UPSOUND of him being introduced\u003cbr/\u003e18. Medium of Chris \"Ludacris\" Bridges at a podium\u003cbr/\u003e19. CU headphones around Ludacris' neck\u003cbr/\u003e20. CU Soul by Ludacris headphones\u003cbr/\u003e21. SOUNDBITE (English) Chris \"Ludacris\" Bridges/Recording Artist\u003cbr/\u003e\"Of course we're extremely excited about the new styles, the new designs. You can go around the suite and check out what we have in store. We will be announcing some very, very, huge partnerships. I can't say anything right now but it's just about continuing to excite the market, continuing to be the best brand in headphones, in balance, overall sound and thank everybody just the critics we really appreciate you guys because without you we wouldn't be here also. So, we're all here to let you know that we will continue to make you proud and we will continue to stay afloat of just swag is what we like to call it so in style, in fashion, everything. So, thank you guys for a good 2011 and we look forward to an even better 2012.\"\u003cbr/\u003e22. CU headphones\u003cbr/\u003e23. Medium of Rohan Marley, pan to House of Marley.Com sign\u003cbr/\u003e24. SOUNDBITE (English) Rohan Marley/Son of Bob Marley\u003cbr/\u003e\"So, today we're launching our docking stations. It's for a new generation. I would consider this second generation. We're new, we're new but yes it's our second generation of sustainable, eco friendly, and superior sound products.\"\u003cbr/\u003e25. CU Rohan Marley docking station\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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