{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Autumn/Winter edition of Shanghai Fashion Week opens' data-url='/boclips/videos/5c54c07ed8eafeecae14b259' data-video-url='/boclips/videos/5c54c07ed8eafeecae14b259' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAutumn/Winter edition of Shanghai Fashion Week opens\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1.  Wide of the entrance of the Shanghai fashion week2. Medium of the entrance of the Shanghai fashion week3. Wide shot of the photo call with Mr. Zhang Rong Ming, CEO of the Aimer group4. Wide shot of a model wearing a swimming suite5....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1.  Wide of the entrance of the Shanghai fashion week\u003cbr/\u003e2. Medium of the entrance of the Shanghai fashion week\u003cbr/\u003e3. Wide shot of the photo call with Mr. Zhang Rong Ming, CEO of the Aimer group\u003cbr/\u003e4. Wide shot of a model wearing a swimming suite\u003cbr/\u003e5. Close up detail of the model wearing swimming suite\u003cbr/\u003e6.    Wide of a young woman being interviewed by a TV crew.\u003cbr/\u003e7. Wide of the ice sculpture \"Aimer 20\"\u003cbr/\u003e8. Wide of the ice sculpture \"Aimer 20\" with a model next to it\u003cbr/\u003e9. Indoor, backstage, wide shot\u003cbr/\u003e10. Indoor, backstage, detail makeup artist working\u003cbr/\u003e11. Indoor, backstage, medium shot of two Aimer designers checking a mode\u003cbr/\u003e12. Indoor, backstage, close up on the hands and faces of the two designers checking the fabric\u003cbr/\u003e13. SOUNDBITE (Chinese) Liu Min/Aimer designer:\u003cbr/\u003e\"Our inspiration is coming from 3 different things this year: the beauty of the submarine world, like all the mysterious creatures in the ocean, such as starfish, then, the romance and women's fantasy world, like in the movie \"Roman holiday\", and as usual, the classic touch of Aimer\"\u003cbr/\u003e14. Medium of movie star Gong Li entering the catwalk area with Zhang Rong Ming, CEO of the Aimer group\u003cbr/\u003e15. Close up of movie star Gong Li waving the audience with Zhang Rong Ming, CEO of the Aimer group\u003cbr/\u003e16. Medium shot of movie star Gong Li watching the catwalk with Zhang Rong Ming, CEO of the group Aimer\u003cbr/\u003e17. Wide shot of the catwalk with model\u003cbr/\u003e18. Medium shot of a model on the catwalk\u003cbr/\u003e19. Close up of a model on the catwalk\u003cbr/\u003e20. Wide shot of a model on the catwalk with some dancers background\u003cbr/\u003e21. Medium shot and details of a model with big hat\u003cbr/\u003e22. SOUNDBITE (Chinese) Gong Li\u003cbr/\u003e\"After watching today's show, I think we're very close to the international standards. I've seen lots of fashion shows overseas, such as Victoria's Secret, the level is not that different. Nowadays, Chinese designers can get inspiration from abroad, so does foreign designer in China. They can share experience easily.\"\u003cbr/\u003e23. Wide shot, group of male models dancing on the catwalk\u003cbr/\u003e24. Close up, woman model wearing a big hat\u003cbr/\u003e25. Medium shot of a model with pink swimming suite walking on the catwalk\u003cbr/\u003e26. Wide shot of the catwalk with 3 models standing by, light goes off\u003cbr/\u003eSOUNDBITE (Chinese) Zhang Rong Ming/CEO of the Aimer group\u003cbr/\u003e\"I don't want to compare with them, we're in China and we have our own style. Of course we want to develop the international market, but we first have to please our Chinese costumers.\"\u003cbr/\u003e27. Slow zoom out all models on the catwalk for the end of the show. Crane with camera enter the frame\u003cbr/\u003e28. Close up of the models walking at the end of the show\u003cbr/\u003e29. Wide shot of the models walking at the end of the show\u003cbr/\u003e30. Wide shot of the designer coming on the catwalk at the end of the show\u003cbr/\u003e31. Close up of the designer and Gong Li on the catwalk with all the models\u003cbr/\u003e32. Backdrop of the press conference room\u003cbr/\u003e33. Wide Gong Li with Zhang Rong Ming\u003cbr/\u003eThe 2013 Autumn/Winter edition of Shanghai Fashion Week opened this Wednesday, in Xintiandi, fancy neighborhood of China's richest city. For one week, this government-run semi-annual event will showcase 35 catwalks. Although Shanghai attracts more and more international designers, the fashion week mostly focuses on local brands. \u003cbr/\u003eFor the opening ceremony, the Chinese lingerie brand \"Aimer\" celebrating its 20th anniversary this year, showcased its swimming suit collection: \"appeal of the ocean.\"\u003cbr/\u003eDesigner Liu Min had this to say.\u003cbr/\u003e\"Our inspiration is coming from 3 different things this year: the beauty of the submarine world, like all the mysterious creatures in the ocean, such as starfish, then, the romance and women's fantasy world, like in the movie \"Roman holiday\", and like always, the classic touch of Aimer,\" Min said.\u003cbr/\u003eTo increase its visibility, Aimer can count Singaporean born Chinese superstar Gong Li, the brand's ambassador since 2009.\u003cbr/\u003eThe 48 year-old world actress was voted most beautiful woman in China in 2006. She really liked the show. She even compares it with Victoria's Secret.\u003cbr/\u003e\"After watching today's show, I think we're very close to the international standards. I've seen lots of fashion shows overseas, such as Victoria 's Secret, the level is not that different,\" Li said.\u003cbr/\u003eNowadays, Chinese designers can get inspiration from abroad, so does foreign designer in China. They can share experience easily,\" Li said.\u003cbr/\u003eEven though, the show is similar, the design is quite different, according to Zhang Rong Ming, CEO of the group Aimer: \u003cbr/\u003e\"I don't want to compare with them, we're in China and we have our own style. Of course we want to develop the international market, but we first have to please our Chinese costumers,\" Ming said.\u003cbr/\u003eZhang Rong Ming is cautious about Western market. He prefers to focus more on the Asia market, before to go abroad.\u003cbr/\u003eFashion week continues to April 16th and features local designers like Uma Wang, Helen Lee, and the rising star Haizhen Wang, now based in London. He came to the attention last year after winning the Fashion Fringe Award for young designers. His collection was also widely commented during the last London fashion week. \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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