{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Technology versus the printed word at the Frankfurt Book Fair' data-url='/boclips/videos/5c54c03ad8eafeecae1492ce' data-video-url='/boclips/videos/5c54c03ad8eafeecae1492ce' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nTechnology versus the printed word at the Frankfurt Book Fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFrankfurt, October 14, 20091. Exterior shot of Frankfurt Book Fair building, book stands and banner with Chinese signs in front 2. Mid of booksellers and visitors at book stands outside 3. Mid of visitors inside fair building, Camera...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFrankfurt, October 14, 2009\u003cbr/\u003e1. Exterior shot of Frankfurt Book Fair building, book stands and banner with Chinese signs in front \u003cbr/\u003e2. Mid of booksellers and visitors at book stands outside \u003cbr/\u003e3. Mid of visitors inside fair building, Camera pull out to wide of visitors walking along hall \u003cbr/\u003e4. Mid of sign at Chinese pavilion / presentation on book fair, reads (English) \"China -- Tradition and Innovation - Guest of honour - Frankfurt Book Fair \" \u003cbr/\u003e5. Wide of Chinese pavilion, visitors attending speech in the background\u003cbr/\u003e6. Mid of visitors standing at mobile devices and electronic book readers of \"Hanvon Technology\" (China) on display in Chinese pavilion\u003cbr/\u003e7. Mid shot of electronic book readers by \"Hanvon\" on display \u003cbr/\u003e8. Wide of visitors walking along Chinese pavilion \u003cbr/\u003e9. Various of visitors discussing at table, sitting in front of bookshelf \u003cbr/\u003e10. Mid of visitors walking along hall \u003cbr/\u003e11. Mid of sign / advertising from \"KNV\" (German Book Wholesaler) showing electronic reader, headline reads(English / German)\"New Digital World: your way into the digital future\", camera tilt down \u003cbr/\u003e12. Close of woman holding \"Cool ER\" (electronic book reader) by \"Interhead UK\" in her hand, Camera pull out to woman leaving \u003cbr/\u003e13. Close of man holding \"Cool ER\" in his hands, Camera pull out \u003cbr/\u003e14. Mid of Christian Hasiewicz, library director of DiviBib (virtual library and german media provider), talking to visitor \u003cbr/\u003e15. SOUNDBITE (German) Christian Hasiewicz, digitalization expert and library director of DiviBib (virtual library and german media provider):\u003cbr/\u003e\"Yes, I think that the electronic book reader will change the reading habits of many people. I am convinced that, if the devices are attractive and cheap, many people will be ready to read digital books. Certainly this depends very much on the content that is offered.\"\u003cbr/\u003e16. Mid of \"Bookeen\" (French company) stand on fair, with electronic reader devices on display \u003cbr/\u003e17. Close of man holding electronic reader device in his hands, Camera pull out to him explaining device to visitor \u003cbr/\u003e18. Close of picture on electronic reader device, display switches to book title \u003cbr/\u003e19. Mid of Ronald Schild, CEO of MVB (\"Marketing- und Verlagsservice des Buchhandels\" / Marketing  and Publisher Service of the German Booksellers and Publishers Association) talking to colleagues \u003cbr/\u003e20. Close of book text displayed on electronic reader device, camera pull out \u003cbr/\u003e21. SOUNDBITE (German) Ronald Schild, CEO of MVB, Marketing and Publisher Service of the German Booksellers and Publishers Association:\u003cbr/\u003e\"I would characterise the digitalization with the keyword (Johannes) Gutenberg 2.0, which means that digitalization will revolutionize reading. The way we read will change completely. The devices and the formats will change. But also the interaction between reader, publisher and writer, as well as readers among each other will be made possible through the digital reading. And it will change the way we receive texts completely\"\u003cbr/\u003e22. Mid of visitors walking along exhibition hall, camera pull out \u003cbr/\u003e23. Mid of Blackbetty Mobilemedia GmbH stand on fair \u003cbr/\u003e24. Close of screen, reads (English / German) \"Download - your selected mobile phone\"\u003cbr/\u003e25. Mid of man with mobile phone in front of Touchscreen Terminal for the distribution of Mobile Content, camera zoom out\u003cbr/\u003e26. SOUNDBITE (German) Karsten Sturm, Business Developer at Blackbetty Mobilemedia GmbH (Austrian mobile publisher and specialist for small screen publishing, mobile marketing and distribution):\u003cbr/\u003e\" Firstly and speaking in general, it is up to the consumer which medium he uses to read. There are people who still like the printed book and they will always like it. There won't change anything. But the e-reader or the mobile books will get a certain ranking in the population. But this does not necessarily mean, that less books will be sold, but there will be a completely different consumer behaviour. Similar like in Japan, where mobile books are sold and then afterwards the printed book is bought too. And this is what I see in the future, support and complements among each other via all kinds of media.\"\u003cbr/\u003e27. Mid of banner, reads (English) \"Books and Bytes - New Book - Frankfurt Book Fair\"\u003cbr/\u003e28. Close of mobile reader device by \"Sony\"\u003cbr/\u003e29. Various of different electronic reader devices on display, showing history of devices from past to present \u003cbr/\u003e30. Exterior shot of \"Internationale Buchhandlung\" bookstore in Frankfurt city, passengers walking by \u003cbr/\u003e31. Various of woman talking to bookstore owner inside bookstore \u003cbr/\u003e32. Various of bookshelves inside bookstore \u003cbr/\u003e33. SOUNDBITE (German) Brigitta Leisse, owner of \"Internationale Buchhandlung\" bookstore: \u003cbr/\u003e\"We don't have any e-books on sale and I will try to get information on the (book) fair. I know that a lot of advertising and marketing is made, but I was never asked by anyone (any client) about e-books. I can't tell you, if this will change the book industry. I personally would not use an e-book. I love the (printed) book so much, I like to hold it in my hands, I like to read and I like to feel the book.\"\u003cbr/\u003e34. Mid of woman inside bookstore, taking a book in her hands, starting to read \u003cbr/\u003e35. Various of man inside bookstore in front of bookshelves \u003cbr/\u003e36. SOUNDBITE (German) Andre Sadowsky, bookstore client:\u003cbr/\u003e\"So, speaking as a fiction lover (fan) I cannot imagine (using an e-book), because I like it more to read novels in book-form. And that is why I visit this beautiful bookstore, the Internationale Buchhandlung. The only thing I can imagine is to do scientific work with it. Then I could imagine to download some content with the e-book and to work with it while being away on business. But in terms of fiction, poetry et cetera I would definitely prefer the (printed) book, because I prefer the habit element very much. And a nice layout of the book.\"\u003cbr/\u003e37. Wide of bookshelves inside bookstore\u003cbr/\u003eThe world of publishing is in the midst of a divisive revolution.\u003cbr/\u003eAs e-books take off, will there be room for the printed word in future?\u003cbr/\u003eBooks for sale outside the Frankfurt Book Fair. \u003cbr/\u003eBut will this soon be a thing of the past? \u003cbr/\u003eDuring the five day exhibition, publishers and the public are being bombarded with all the latest electronic devices for reading books - devices which are challenging the book industry worldwide.\u003cbr/\u003eOne of the leading electronics companies exhibiting at the show is the Chinese company Hanwang Technology Co. Ltd.\u003cbr/\u003eThey produce the Hanvon E-Book Reader N516. It weighs under 165g and has a paper like display produced using E-ink technology, which enables clear reading under direct sunlight and causes no damage to the eye, according to the company.\u003cbr/\u003eThe Chinese device has a capacity of 2 GB space and is able to support up to 8 GB.\u003cbr/\u003eDigitalization makes it possible to read novels on mobile phones. Travel guides can be studied on portable reading devices, and movies can be watched on a smart phone. \u003cbr/\u003eOne British device on show here is the COOL ER, invented by Interhead. \u003cbr/\u003eIt uses E-Ink too, which replicates the experience of reading a book, according to the company. \u003cbr/\u003eIt uses power only for page turns, which means that a single charge lasts for 8000 pages. Readers can also change the text size.\u003cbr/\u003eChristian Hasiewicz, the digitalization expert and library director of DiviBib, a virtual library and german media provider, says \"Yes, I think that the electronic book reader will change the reading habits of many people. I am convinced that, if the devices are attractive and cheap, many people will be ready to read digital books. Certainly this depends very much on the content that is offered.\"\u003cbr/\u003eThe Cybook Opus is an electronic reader by the French company, Bookeen, which is another E-ink reader with a 5\" display and is capable of showing up to 12 different font sizes. It also has a 4-level grayscale and 200 dpi resolution. \u003cbr/\u003eIt can change automatically from portrait to landscape formats (and vice versa), depending on how the readers prop it up.\u003cbr/\u003eRonald Schild, CEO of MVB, the Marketing and Publisher Service of the German Booksellers and Publishers Association, says \"I would characterise digitalization with the keyword (Johannes) Gutenberg 2.0, which means that digitalization will revolutionize reading. The way we read will change completely. The devices and the formats will change. But also the interaction between reader, publisher and writer, as well as readers among each other will be made possible through the digital reading. And it will change the way we receive texts completely\", says Ronald Schild, CEO of MVB, the Marketing and Publisher Service of the German Booksellers and Publishers Association.\u003cbr/\u003eAustrian company Blackbetty Mobilemedia GmbH specialises in mobile content distribution and offers the possibility of downloading electronic books and any other digital content. \u003cbr/\u003eOn display here is an alternative to a classic bookshop, the Blackbetty Mobilemedia Terminal, a so-called readers-filling-station.\u003cbr/\u003eKarsten Sturm, Business Developer at Blackbetty Mobilemedia GmbH, also expects reading patterns to change in the future. \u003cbr/\u003eIn 2008, U.S. e-book sales totalled $113 million - up 68 percent from 2007 but still a fraction of the estimated $24.3 billion spent on all books, according to the Association of American Publishers.\u003cbr/\u003eSony's eBook Store includes more than 100,000 books, as well as a million free public-domain books available from Google. \u003cbr/\u003eThe Kindle Store currently has more than 330,000 available titles and can only download books from Amazon's store, while Sony's Readers can display texts sold in the \"epub\" format - an open standard supported by the International Digital Publishing Forum that numerous publishers use to make e-books.\u003cbr/\u003eAmazon is to offer the Kindle as a retail export to 100 nations outside the USA from next week, but it can only load books in English. \u003cbr/\u003eBrigitta Leisse, owner of the \"Internationale Buchhandlung\" bookstore in Frankfurt has a different view on electronic reader devices.\u003cbr/\u003eShe says \" We don't have any e-books on sale and I will try to get information on the (book) fair. I know that a lot of advertising and marketing is made, but I was never asked by anyone (any client) about e-books. I can't tell you, if this will change the book industry. I personally would not use an e-book. I love the (printed) book so much, I like to hold it in my hands, I like to read and I like to feel the book\", she said.\u003cbr/\u003eAnd Leisse gets support from one of her clients: \u003cbr/\u003e\"The only thing I can imagine this would be useful for, would be for scientific work. Then I could imagine to download some content with the e-book and to work with it while being away on business. But in terms of fiction, poetry et cetera I would definitely prefer the (printed) book, because I prefer the habit element very much. And the nice layout of the book\", says Andre Sadowsky right after buying some new books.\u003cbr/\u003eThis year's book fair opened to the industry on 14 October.\u003cbr/\u003eThe public were able to view what's on show over the weekend.\u003cbr/\u003eMore than 6,900 exhibitors from 100 countries were on hand, down from the nearly 7,450 in 2008, a reminder of the financial crisis that has wracked not only publishing, but industries worldwide.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 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