{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='SOUTH KOREA: SEOUL: OPENING OF NEW CALVIN KLEIN FASHION BOUTIQUE' data-url='/boclips/videos/5c54c00fd8eafeecae147dc5' data-video-url='/boclips/videos/5c54c00fd8eafeecae147dc5' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSOUTH KOREA: SEOUL: OPENING OF NEW CALVIN KLEIN FASHION BOUTIQUE\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEng/Korean/Nat Supermodel Christy Turlington has been in Seoul for the opening of a new Calvin Klein  Collection boutique -- the latest weapon in a U-S invasion of Asia's trendiest streets.C-K's opening came just days after the famous...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEng/Korean/Nat \u003cbr/\u003eSupermodel Christy Turlington has been in Seoul for the opening of a new Calvin Klein  Collection boutique -- the latest weapon in a U-S invasion of Asia's trendiest streets.\u003cbr/\u003eC-K's opening came just days after the famous New York Jewellers Tiffany set up a new  store in the South Korean capital.\u003cbr/\u003eAnd the Europeans have been selling their wares in South Korea for some time, with  the likes of Giorgio Armani and Gianni Versace seeing their profits rise by around a  third annually.\u003cbr/\u003eWhat other launch party could have been more appropriate than Breakfast at Tiffany's --  a reference to Truman Capote's novella turned movie starring Audrey Hepburn.\u003cbr/\u003eThere was even an Audrey Hepburn look-a-like model waited at the entrance of the shop  to highlight the theme of opening day.\u003cbr/\u003eThe new shop is a miniature of the flagship store in New York.\u003cbr/\u003eTiffany looks to Asia as its next market because of the wealth that many Asians enjoy  and their taste for high quality luxury items.\u003cbr/\u003eTiffany has about 40 stores in Japan alone and hopes to expand further in Asia.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"We have very specific plans on expansion throughout the world. Asia in particular.  We  have opened  this store in Seoul.  We'll open another store in Taiwan in October in the  end of October in the city of Tainan, that would be five locations in Taiwan.\"\u003cbr/\u003eSUPER CAPTION: Thomas O'Neill, Senior Vice President, Tiffany \u0026amp; Co.\u003cbr/\u003eEuropean fashion houses are already well established in South Korea and many here  identify Italian and French brands with high fashion and high quality. \u003cbr/\u003eSuch companies report an average profit growth rate of around a third annually. \u003cbr/\u003eEnjoying the wealth of the economy, many South Koreans are label and brand  conscious. \u003cbr/\u003eGuccis, Ferragamos, Versace -- as bags, shoes, clothes -- all are seen worn by young,  wealthy South Koreans.\u003cbr/\u003eThis street is called the \"fashion avenue\" and is in southern Seoul where many of the  wealthy live.\u003cbr/\u003eSOUNDBITE: (Korean) \u003cbr/\u003e\"They are expensive but because they are, the designs are unique. I couldn't find  anybody else wearing what I am wearing on the street. I like the uniqueness.\"\u003cbr/\u003eSUPER CAPTION: Chung Soo-Jin, Student\u003cbr/\u003eThis is a city where many people are well dressed and the men are no exception.\u003cbr/\u003eAsk who their favourite foreign designers are, and they'll list a who's who of the fashion  scene.\u003cbr/\u003eWhere there's fashions to be sold, there tends to be a clothes horse for the designs to  be shown on.\u003cbr/\u003eIn the case of the Seoul opening of this Calvin Klein Collection boutique, it was  supermodel Christy Turlington.\u003cbr/\u003eAnd the man behind the name and the fashions flew in for the launch.\u003cbr/\u003eThe U-S company is late in entering the high priced, import fashion market, but hopes  its high profile launch will attract customers.\u003cbr/\u003eKlein hopes that the new store, which is identical to the newly opened Madison Avenue  Collections boutique, will upgrade South Koreans' perception of American fashion.\u003cbr/\u003eKoreans identify American fashion with more casual jeans wear and stores like Levis  and the polo shirts of Ralph Lauren.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"And this is the perfect example of how we take something that maybe starts in the  United States and expand it around the world. And this is the perfect example of how it  should be done.\"\u003cbr/\u003eSUPER CAPTION: Calvin Klein, Fashion Designer\u003cbr/\u003eThe three-storey shop is a franchise, with Calvin Klein licensing its name and advising  on the decor.\u003cbr/\u003eThe company who owns this store, Shinsegae International, imports high priced  European designs such as Escada, Giorgio Armani, Cerruti.\u003cbr/\u003eThe owners are hopeful they will pull in customers who can afford the pricey cashmere  and wool suits.\u003cbr/\u003eSOUNDBITE: (Korean) \u003cbr/\u003e\"Of course our clientele is limited, but there is a large number of customers.  We are  very hopeful that such customers will increase. Also, South Koreans are becoming  more and more sophisticated which will increase the number of our customers.\"\u003cbr/\u003eSUPER CAPTION: Kim Kyung Ho, Commercial Director, Shinsegae International\u003cbr/\u003eIn what the company calls the 'globalisation of Calvin Klein', it will open 30 stores in  Asia over the next two years.\u003cbr/\u003eThey are hoping that being fashionably late will not stop them making big profits.\u003cbr/\u003eSeoul, 5 \u0026amp; 7 September 1996\u003cbr/\u003eThe Grand Hyatt, in Seoul - 5/9/96\u003cbr/\u003e1. Sign \"Breakfast at Tiffany's\"  \u003cbr/\u003e2. Wide: the terrace where the breakfast took place\u003cbr/\u003e3. Fountain\u003cbr/\u003e4. Wide of Tiffany boutique entrance\u003cbr/\u003e5. Audrey Hepburn look-a-like model\u003cbr/\u003e6. Glass cases of jewels\u003cbr/\u003e7. Customers in the shop\u003cbr/\u003e8. Bracelet\u003cbr/\u003e9. Jewels in the case\u003cbr/\u003e10. SOUNDBITE: (English)  Thomas O'Neill, Senior Vice President, Tiffany \u0026amp; Co.\u003cbr/\u003eSouthern Seoul called \"Rodeo Drive\" 7-9-96\u003cbr/\u003e11. Exterior of Trussardi boutique\u003cbr/\u003e12. Exterior of Boss boutique\u003cbr/\u003e13. Exterior of Maska boutique\u003cbr/\u003e14. Pan from Galleria Department Store to street\u003cbr/\u003e15. Women walking in the street\u003cbr/\u003e16. SOUNDBITE: Chung Soo-Jin, Student\u003cbr/\u003e17. Men walking\u003cbr/\u003e18. More women walking \u003cbr/\u003eOpening of Calvin Klein Collections in Seoul - 7/9/96\u003cbr/\u003e19. Supermodel Christy Turlington coming out of car\u003cbr/\u003e20. Model greeted by CK personnel\u003cbr/\u003e21. Turlington with Calvin Klein\u003cbr/\u003e22. Wide of the shop\u003cbr/\u003e23. Klein looking around the shop\u003cbr/\u003e24. SOUNDBITE: (English) Calvin Klein, Fashion Designer\u003cbr/\u003e25. Wide of the men's department\u003cbr/\u003e26. Wide of women's' department\u003cbr/\u003e27. Women's clothing\u003cbr/\u003e28. Customers going through the clothes\u003cbr/\u003e29. Wide of the Home Collection \u003cbr/\u003e30. Wide of the Home Collection, glasswares and china\u003cbr/\u003e31. SOUNDBITE: (Korean)  Kim Kyung Ho, Commercial Director, Shinsegae                        International\u003cbr/\u003e32. Turlington signing photos for customers\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1996\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003esouth korea, truman capote, fashion design, october, asia, fashion, taiwan, north america, east asia\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' 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