{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Advertisers are backing away from the Los Angeles Clippers after racist comments attributed to the NBA team\u0026#39;s owner. (Apr. 29)' data-url='/boclips/videos/5c54bfa9d8eafeecae144dcf' data-video-url='/boclips/videos/5c54bfa9d8eafeecae144dcf' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAdvertisers are backing away from the Los Angeles Clippers after racist comments attributed to the NBA team\u0026#39;s owner. (Apr. 29)\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAdvertisers are backing away from the Los Angeles Clippers after racist comments attributed to the NBA team's owner.Mercedes-Benz USA said Monday its dealerships are ending their sponsorship of the Clippers in the wake of comments...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAdvertisers are backing away from the Los Angeles Clippers after racist comments attributed to the NBA team's owner.\u003cbr/\u003eMercedes-Benz USA said Monday its dealerships are ending their sponsorship of the Clippers in the wake of comments allegedly made by the team's owner, Donald Sterling. Used car dealership chain CarMax, airline Virgin America, and the Chumash Casino Resort are doing the same.\u003cbr/\u003eFour other sponsors, Kia Motors America, energy drink maker Red Bull, hardwood flooring retailer Lumber Liquidators and Yokohama Tire, said they are suspending their advertising and sponsorship activities with the team. Yet another sponsor, insurer State Farm, said it \"will be taking a pause in our relationship with the organization.\"\u003cbr/\u003eThe Clippers declined to comment.\u003cbr/\u003eThe incident highlights the risks that companies face when they make sponsorship deals. The deals can bring goodwill when things are going well, but brands face a tough spot when they link themselves with teams or athletes that become mired in controversy. Advertising experts say that once the bad news it out there, a negative association could have already been made in the eyes of consumers.\u003cbr/\u003eAllen Adamson, managing director of research firm Landor Associates, said there's little benefit for brands to stick with their sponsorship deals in this instance.\u003cbr/\u003e\"It's toxic for sponsors in the short term because sponsors want to associate their brand with positive things,\" he said. \"When there's a controversy with the Clippers, there's no benefit in a brand associating with that Clipper franchise. So until they resolve this it's not going to be great from a sponsorship point of view.\"\u003cbr/\u003eSponsorships like Carmax and Virgin America can be worth hundreds of thousands of dollars to millions, depending on terms of the agreement. Many brands might be waiting to see what happens at the NBA's press conference on Tuesday.\u003cbr/\u003eThis isn't the first time companies have had to consider whether to keep a sponsorship deal after a controversy erupts. Nike and other sponsors dropped disgraced cyclist Lance Armstrong after his doping scandal. But many sponsors stood by golfer Tiger Woods after he acknowledged infidelities and went to rehab for sex addiction.\u003cbr/\u003eSterling has come under fire for comments he is alleged to have made in a recorded conversation with a woman. Portions of that conversation were released over the weekend by TMZ and Deadspin, leading to a national outcry. The NBA is planning a news conference Tuesday on its investigation into Sterling.\u003cbr/\u003e\"CarMax finds the statements attributed to the Clippers' owner completely unacceptable,\" Richmond, Va.-based CarMax Inc. said Monday in an emailed statement. \"While we have been a proud Clippers sponsor for 9 years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.\"\u003cbr/\u003eBloomington, Ill.-based State Farm also described the remarks as offensive and said it will monitor the situation as the facts are sorted out. It will continue to run its Born to Assist ad campaign, which began in December 2012 and features Clippers point guard Chris Paul as himself and a fictional, mustachioed insurance-selling twin, Cliff Paul. State Farm said that campaign is part of its overall sponsorship of the NBA.\u003cbr/\u003eKia's suspension of sponsorship and ads with the Clippers does not affect its deal with Clippers star Blake Griffin, who appears in commercials for the car company.\u003cbr/\u003eNew York, New York - April 29, 2014\u003cbr/\u003e1. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"It's toxic for sponsors in the short term because sponsors want to associate their brand with positive things and there's not a good story here yet, so in a risk averse marketplace, sponsors are going to duck.\"\u003cbr/\u003e2. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"You associate with a sports team because of the positive thing it says about your connection with the brand. And if the sports team is not perceived as positive right now or there's controversy, there's no upside for a brand. There's only downside.\"\u003cbr/\u003e3. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"There's no positive here. It's pretty ugly. And you don't want to associate your brand with controversy. You don't want to associate your brand with discrimination. You want to associate your brand with positive images.\"\u003cbr/\u003e4. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"Owners are tied to the core of what the franchise stands for. Players can be traded. Players often misbehave. You know, players come and go. But the owner, he's been there 30 years, or 31 years, it's more substantial and more difficult to spin it in a positive way versus a player.\"\u003cbr/\u003e5. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"I think the NBA will do what's right for the long term and given the volatility of the remarks I think they'll make the right decision and a simple apology from Sterling doesn't appear from the outside to be sufficient.\"\u003cbr/\u003e6. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"The impact on the NBA will be determined by how they handle it. If they handle it fairly and decisively, it will be fine for the NBA brand. If they aren't able to get to the bottom of it or unable to react decisively then I think it creates some challenges.\"\u003cbr/\u003e7. SOUNDBITE: (English): Allen Adamson, Chairman North America, Landor: \"Brands sponsor teams so they can be with something consumers like. 'I like the Clippers, so I must like your brand'. And so when there's a controversy with the Clippers, there's no benefit in a brand associating with that Clipper franchise. So until they resolve this it's not going to be great from a sponsorship point of view.\"\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star 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