{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='INDIA: PHARMACEUTICAL COMPANIES RACE TO PRODUCE A VIAGRA CLONE' data-url='/boclips/videos/5c54bf31d8eafeecae14146c' data-video-url='/boclips/videos/5c54bf31d8eafeecae14146c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nINDIA: PHARMACEUTICAL COMPANIES RACE TO PRODUCE A VIAGRA CLONE\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eHindi/English/NatViagra may have made a sensational debut on the Western market but a different kind of competition awaits the anti-impotence pill in India.Favourable patent laws have spurred a race among the Indian pharmaceutical...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eHindi/English/Nat\u003cbr/\u003eViagra may have made a sensational debut on the Western market but a different kind of competition awaits the anti-impotence pill in India.\u003cbr/\u003eFavourable patent laws have spurred a race among the Indian pharmaceutical companies to produce a Viagra clone.\u003cbr/\u003eHowever, India's traditional doctors have snubbed the Viagra hype, claiming their ancient herbal sex potions are far more potent - and cheaper - than any modern day pill.\u003cbr/\u003eThe race for the Indian version of Viagra is on.\u003cbr/\u003eJust months after the anti-impotency pill hit the Western world, dozens of Indian versions of the drug are waiting for approval by the Indian government.\u003cbr/\u003eIndia is one of world's largest drug industries but it only recognises process patents.\u003cbr/\u003eThis has prompted \"copycats\" to try to develop a slightly different process to make a Viagra clone.\u003cbr/\u003ePresently, about 10 Indian pharmaceutical companies are in the race to process Sildenafil Citrate - the active ingredient in the Viagra wonder pill.\u003cbr/\u003eThe competition is so fierce that some companies have already started exporting the ingredient - even though they are still waiting for permission to market the product locally.\u003cbr/\u003eWhat's driving these companies is a potential market of one (b) billion people - and that means big dollars.\u003cbr/\u003eSOUNDBITE ( English) \u003cbr/\u003e\"As far as Indian companies are concerned, I am talking of established companies, definitely they will come up with very high quality. And price advantage will be there, it is definite... it is almost certain.\"\u003cbr/\u003eSUPER CAPTION: Dr. S Sarangan, Kopran Limited\u003cbr/\u003eIn the land of Kama Sutra, sexual inadequacies have long been treated by ancient medical wisdom.\u003cbr/\u003eOn the streets of the Indian capital, hundreds of pavement doctors line the streets peddling traditional cures for impotence.\u003cbr/\u003eFor these roadside doctors, a strong belief in the potency of their magic potions is more important than conducting clinical trials.\u003cbr/\u003eThey claim their remedies offer vigour and vitality - using the rejuvenating properties of well known Indian herbs.\u003cbr/\u003eThese traditional remedies feature heavily in Indian folklore about Mughal emperors and kings who relied on herbal aphrodisiacs to keep their numerous wives satisfied.\u003cbr/\u003eWhat's more - they're incredibly cheap.\u003cbr/\u003eFor a country where the problem lies more in ignorance than impotence, traditional alternatives are generally favoured.\u003cbr/\u003eSex clinics which offer indigenous cures boast a roaring trade.\u003cbr/\u003eRun by a family of sexologists who practise traditional medicine, Sablok clinic has been in the business for nearly 70 years.\u003cbr/\u003eDr. Sablok scoffs at the hype created by Viagra and says the Indian masses just can't afford the expensive blue pill.\u003cbr/\u003eSOUNDBITE ( English) \u003cbr/\u003e\"Making that person feel the pleasure out of a pill which you have given him at that moment and which.....obviously its expensive - I mean every other fellow can't afford it. So next time if he doesn't have that much money or he can't spend that much of amount ,\u003cbr/\u003ewhere does he go ?\"\u003cbr/\u003eSUPER CAPTION : Dr. Vikram Sablok , Sexologist\u003cbr/\u003eIndia's lucrative sex-tonic market has attracted dozens of companies aggressively marketing various brands of attractively packaged, indigenous sex-elixirs.\u003cbr/\u003eAdvocates say Viagra can do no damage to their profitable trade - simply because their medication is without any side effects.\u003cbr/\u003eSOUNDBITE (English) \u003cbr/\u003e\"We have very potent herbs and remedies which can definitely match Viagra - no doubt about it. In fact I should say that hopefully we will be a step ahead of them.\"\u003cbr/\u003eSUPER CAPTION: Dr. Vikram Sablok, Sexologist\u003cbr/\u003eIn India's commercial capital, Bombay, Viagra is likely to face competition of a different kind.\u003cbr/\u003eIndians are known for their fondness for chewing betel leaf - packaged with additives that include betel nut and tobacco it is better known as 'Paan.'\u003cbr/\u003eThe current big seller is known as the \"bed-breaker\" thanks to its aphrodisiac additives.\u003cbr/\u003eNo one is willing to say what is the magic ingredient in this unique preparation - but there is no secret as to what it can do.\u003cbr/\u003eSOUNDBITE ( Hindi)\u003cbr/\u003e\"I think this 'paan' (betel leaf) makes you feel powerful for half an hour or an hour - that's why people eat it.\"\u003cbr/\u003eSUPER CAPTION : Suval , Betel Leaf Eater\u003cbr/\u003eWhile Viagra is a bestseller in the Western world, wooing the oriental male may not be quite so  easy.\u003cbr/\u003eAnd with the local competition armed with an arsenal of herbal alternatives, duplicating the success of Viagra with Indian men will require a different strategy.\u003cbr/\u003e New Delhi and Bombay , July 30 and 31, 1998 and File\u003cbr/\u003eBombay, July 31, 1998\u003cbr/\u003e1. Testing apparatus in the lab\u003cbr/\u003e2. Researcher looking at the machine\u003cbr/\u003e3. Drug researchers working in the lab\u003cbr/\u003e4. Test tube\u003cbr/\u003e5. Hand on mouse then tilt up to computer screen\u003cbr/\u003e6. Lab door\u003cbr/\u003e7. SOUNDBITE (English) Dr. S.Sarangan, Kopran Limited\u003cbr/\u003eNew Delhi, July 30, 1998\u003cbr/\u003e8. Various of group of tents where men sell traditional sex potions\u003cbr/\u003eFile, 1997\u003cbr/\u003e11. Various of street doctor selling his wares\u003cbr/\u003e12. Various of street doctors herbs\u003cbr/\u003e13. Various of people looking\u003cbr/\u003e14. Herbs\u003cbr/\u003e15. Doctor selling wares\u003cbr/\u003eDelhi , July 31, 1998\u003cbr/\u003e12. Sex clinic in Old Delhi\u003cbr/\u003e13. Exterior of Dr Vikram Sablok's clinic\u003cbr/\u003e14. Dr Vikram Sablok\u003cbr/\u003e15. SOUNDBITE (English) Dr Vikram Sablok, Sexologist\u003cbr/\u003e16. Advertisements for local aphrodisiacs painted on the walls\u003cbr/\u003e17. Exterior drug store selling indigenous medicines\u003cbr/\u003e18. Indigenous aphrodisiacs\u003cbr/\u003e19. Capsules\u003cbr/\u003e20. SOUNDBITE (English) Dr Vikram Sablok, Sexologist\u003cbr/\u003eBombay, July 30, 1998\u003cbr/\u003e21. Betel leaf seller in his shop\u003cbr/\u003e22. Face\u003cbr/\u003e23. Hand making betel leaf preparation called \"Paan\"\u003cbr/\u003e24. Ingredients for making betel leaf preparation \"Paan\"\u003cbr/\u003e25. Man eating betel leaf with chewing additives\u003cbr/\u003e26. SOUNDBITE (Hindi) Suval, Betel Leaf Eater\u003cbr/\u003e27. Man eating betel leaf preparation\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1998\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003esouth asia, biotechnology, india, cloning, asia, genetics, business, genetic engineering, time\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' 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