{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='BlackBerry launches a new smartphone called \u0026quot;BlackBerry Classic\u0026quot;' data-url='/boclips/videos/5c54bf0cd8eafeecae14028d' data-video-url='/boclips/videos/5c54bf0cd8eafeecae14028d' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBlackBerry launches a new smartphone called \u0026quot;BlackBerry Classic\u0026quot;\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eBlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones - and most smartphone customers - have embraced touch screens.With the Classic, BlackBerry is...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eBlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones - and most smartphone customers - have embraced touch screens.\u003cbr/\u003eWith the Classic, BlackBerry is courting its core customer, the business user. \u003cbr/\u003eThe physical keyboard is something traditional BlackBerry users prefer because they find it easier than touch screens to type with. \u003cbr/\u003e\"While we've introduced a full-sized BlackBerry keyboard on the Classic, we've also increased the screen size by 60 percent compared to the Bold 9900,\" said Jeff Gadway, BlackBerry Director of Product Marketing, at the Classic launch event in New York on Wednesday.\u003cbr/\u003ePioneered in 1999 with the launch of the RIM 950, BlackBerry changed work culture by allowing on-the-go business people to access email wirelessly. \u003cbr/\u003eThen came a new generation of competing smartphones, and suddenly the BlackBerry looked well off the pace. \u003cbr/\u003eApple showed that phones can handle much more than email and phone calls and BlackBerry was late in overhauling its operating system to compete.\u003cbr/\u003e\"I think it's a company in turnaround. I think this is a necessary release to round out the portfolio as part of the turnaround,\" said Bob Egan, the CEO of Sepharim Group, a mobile industry research firm.\u003cbr/\u003eBlackBerry now holds a small fraction of the US smartphone market after commanding a nearly 50 percent share as recently as 2009.\u003cbr/\u003eNew York - 17 December, 2014\u003cbr/\u003e1. BlackBerry CEO John Chen walking onto stage to announce BlackBerry Classic, AUDIO: Music\u003cbr/\u003e2. Chen holding up Blackberry Classic, AUDIO: Audience applause\u003cbr/\u003e3. Various, BlackBerry Classic\u003cbr/\u003e4. SOUNDBITE (English) Jeff Gadway, BlackBerry Director of Product Marketing:\u003cbr/\u003e\"While we've introduced a full-sized BlackBerry keyboard on the Classic, we've also increased the screen size by 60 percent compared to the Bold 9900. This larger canvas is handy in so many ways from taking in your favourite websites, flipping through photos to editing documents and composing emails.\"\u003cbr/\u003e5. BlackBerry Classic screen\u003cbr/\u003e6. SOUNDBITE (English) Bob Egan, CEO of Sepharim Group:\u003cbr/\u003e\"I think this was less about technology innovation in and of itself for this device and more a realisation that when you think about Android loyalty, you think about iOS loyalty, so the Apples and the Samsungs of the world, that loyalty is measured in months but BlackBerry loyalty is measured in years.\"\u003cbr/\u003e7. Close of BlackBerry Classic\u003cbr/\u003e8. SOUNDBITE (English) Bob Egan, CEO, Sepharim Group:\u003cbr/\u003e\"I think it's a company in turnaround. I think this is a necessary release to round out the portfolio as part of the turnaround.\"\u003cbr/\u003e9. Close of BlackBerry Classic\u003cbr/\u003e10. SOUNDBITE (English) Bob Egan, CEO, Sepharim Group:\u003cbr/\u003e\"Seventy-five percent of the market hasn't made a decision and will make a decision, and BlackBerry now with the introduction of Bes 12 (enterprise software) and a rounded portfolio of devices, I think, presents a lot of opportunity for BlackBerry to go out and really execute well on the sales channel. I think that's where we are with BlackBerry right now.\"\u003cbr/\u003e11. Close of BlackBerry Classic\u003cbr/\u003e12. SOUNDBITE (English) Bob Egan, CEO, Sepharim Group:\u003cbr/\u003e\"Well, I think in terms of end-to-end security, BlackBerry is significantly ahead of the competition. I talked to one health care CIO (Chief Information Officer) here at the event and he said these other solutions poke too many holes in my firewall, and so this is always been an advantage of BlackBerry.\"\u003cbr/\u003e13. BlackBerry Classic\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2014\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003etelecommunications, business\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eproducts and services, mobile telecommunications equipment manufacturing, portfolio, consumer products and services, mobile phone manufacturing, mobile phones, classic, corporate news, blackberry, term, loyalty, measured, john chen, telecommunications equipment manufacturing, device, consumer product manufacturing, ways, consumer electronics manufacturing, consumer electronics, new products and services, round, decision, smartphones, industries\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down 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href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"BlackBerry launches a new smartphone called \u0026quot;BlackBerry Classic\u0026quot;\" title=\"BlackBerry launches a new smartphone called \u0026quot;BlackBerry Classic\u0026quot;\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 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