{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Electric facelifts latest beauty craze' data-url='/boclips/videos/5c54becad8eafeecae13e5a0' data-video-url='/boclips/videos/5c54becad8eafeecae13e5a0' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nElectric facelifts latest beauty craze\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Encino, California - 23 February 20111. Pull out of client lying down wearing electric facial mask2. Wide of aesthetician rubbing in facial cream on a client 3. Close of electric facial machine4. Close of client having...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eEncino, California - 23 February 2011\u003cbr/\u003e1. Pull out of client lying down wearing electric facial mask\u003cbr/\u003e2. Wide of aesthetician rubbing in facial cream on a client \u003cbr/\u003e3. Close of electric facial machine\u003cbr/\u003e4. Close of client having facial cream rubbed on her face\u003cbr/\u003e5. Close of electrical nodes on facial mask\u003cbr/\u003e6. Pull out of client smiling while looking in the mirror\u003cbr/\u003e7. MID of client admiring her face in the mirror\u003cbr/\u003e8. Exterior of Carina's Facial Studio\u003cbr/\u003e9. Set up of Marcee Mioni, 65, Beverly Hills, client lying down preparing for the electric facial mask\u003cbr/\u003e10. Close of electric facial mask being placed on client\u003cbr/\u003e11. SOUNDBITE: (English) Marcee Mioni, age 65, of Beverly Hills, Los Angeles:\u003cbr/\u003e\"It looks scary but it's not. It feels very tingly but I don't find it to be painful at all. I find it to be very relaxing. First off, the process is a relaxing one. It tingles slightly but there is no pain really. One of the nice things about this process is it's a series of different events. You have the dry heat and you have the moisture that's put on and you have the extractions. So nothing takes too long.\"\u003cbr/\u003e12. Set up of Carina Tanijian, owner, Carina's Skin Care owner\u003cbr/\u003e13. SOUNDBITE: (English) Carina Tanijian, Carina's Skin Care owner:\u003cbr/\u003e\"The following day after 'The Housewives of Beverly Hills' my phone started ringing off the hook. We cannot keep up with my clients. I have a huge waiting list. I'm booked for two or three weeks in advance. I'm very, very happy.\"\u003cbr/\u003e14. Close of electric facial mask on client\u003cbr/\u003e15. Wide of Carina placing facial cleansing towels on client\u003cbr/\u003e16. SOUNDBITE: (English) Carina Tanijian, Carina's Skin Care owner:\u003cbr/\u003e\"It's not an alternating current, it's a direct current. It goes from positive to negative electrode. And while its doing that it will push and penetrate all the products that are water soluble which are sitting on your face, into the dermis level. Not only does it do that but it also stimulates your skin tissues and stimulates the facial muscles. Just like going to the gym but for your face.\"\u003cbr/\u003e17. Close of cream and oranges\u003cbr/\u003e18. Mid of a variety of facial products\u003cbr/\u003e19. Close of facial cleansing towels being placed on client\u003cbr/\u003e20. Wide of electric facial mask being placed on client\u003cbr/\u003e21. Close of towels being wrapped around electric facial mask worn by client\u003cbr/\u003e22. Pull out of electric facial mask being worn by client\u003cbr/\u003e23. Close of client wearing facial cleansing towels\u003cbr/\u003e24. Mid of Carina wiping a client's pores\u003cbr/\u003e25. Close of facial vacuum being used on client\u003cbr/\u003e26. Mid of vacuum machine\u003cbr/\u003e27. Close of facial vacuum being used on client\u003cbr/\u003e28. Close of facial cleansing towels being placed on client\u003cbr/\u003e29. Mid of electric facial mask being placed on client\u003cbr/\u003e30. Close of client wearing electric facial mask\u003cbr/\u003e31. Mid of electric facial mask machine\u003cbr/\u003e32. Pull out of electric facial mask being taken off a client\u003cbr/\u003e33. Close of facial cleansing towels being placed on client\u003cbr/\u003e34. Pull out of electric facial mask on client\u003cbr/\u003e35. Set up of Michelle Kojen, para-legal, age 36, Westwood, Los Angeles\u003cbr/\u003e36. SOUNDBITE: (English) Michelle Kojen, para-legal, age 36, Westwood, Los Angeles:\u003cbr/\u003e\"It's a very unique procedure and I think it's probably saved me about 10 years off my age. I always get carded everywhere I go. People always compliment me on my skin. It's very interesting. She doesn't steam your pores open. She uses a dry heat so your face doesn't get dehydrated. Then the treatment involves yucca root, deep extractions,  micro-dermabrasion. Then it follows off with a microcurrent which brings all of the minerals that she packs onto your skin into the dermis.\"\u003cbr/\u003e37. Set up of Dr. Christine Ibrahim, dermatologist\u003cbr/\u003e38. SOUNDBITE: (English) Dr. Christine Ibrahim, dermatologist:\u003cbr/\u003e\"Microcurrent works. It is a safe, simple, non-evasive technique that is used to lift and firm the muscles of the face. It utilises electrodes, positive and negative electrodes, to remind the muscles and to wake up the muscles and to stimulate the muscles. When you do that to these muscles you actually get a much more youthful appearance. Less wrinkles and a more plump looking face and it looks very nice and natural afterwards.\"\u003cbr/\u003e39. Mid of facial cream being place on client\u003cbr/\u003e40. Wide of facial cream being placed on client\u003cbr/\u003e41. Close of facial cream being placed on client\u003cbr/\u003e42. SOUNDBITE: (English) Dr. Christine Ibrahim, dermatologist:\u003cbr/\u003e\"It helps with stimulating collagen, tightening the muscles, skin elasticity, increased lymphatic drainage. There are a lot of benefits to micro-current. The more the you do it the better your outcome is going to be. It actually depends on the age of the patient too. You want to think about this. The older the patient, they are going to require a few more treatments than a younger patient.\"\u003cbr/\u003e43. Wide of electric facial masks\u003cbr/\u003e44. Close of electric facial mask on client\u003cbr/\u003eAn 'electric' facelift is the latest way to try to stay young and beautiful in LA.\u003cbr/\u003eIt's said to be like a gym workout for the face giving a tighter, more youthful look for around two weeks.  \u003cbr/\u003eIt may look like a Hollywood horror scene, but this masked madam is the latest fan of a new beauty treatment that's taking LA by storm.\u003cbr/\u003eFacials have been popular for years, but switching on the voltage has turned it into an electrifying experience.\u003cbr/\u003eThe Electric Facial uses galvanic micro-currents to help a water-soluble, vitamin-infused solution to penetrate into the layers of the skin through a process called \"iontophoresis.\" \u003cbr/\u003eThe currents in the 70-minute treatment stimulate and strengthen muscle fibres to firm sagging skin.  Users say it especially helps tighten cheeks or jowls while reducing fine lines and wrinkles. \u003cbr/\u003eThe results are cumulative and there is no downside.\u003cbr/\u003eAfter just one treatment users say they immediately feel a tightening and firming of sagging skin.\u003cbr/\u003eAt Carina's Skin Care in the San Fernando Valley in Encino, California, clients have to book weeks in advance due to the demand.\u003cbr/\u003eMarcee Mioni is 65-year-old, retired assistant superintendent of schools.  The Beverly Hills resident says being hooked up to the current is a relaxing, not scary, experience.\u003cbr/\u003e\"It looks scary but it's not. It feels very tingly but I don't find it to be painful at all. I find it to be very relaxing. First off the process is a relaxing one. It tingles slightly but there is no pain really. One of the nice things about this process is that it is a series of different events. You have the dry heat and you have the moisture that is put on; you have the extractions, so nothing takes too long.\"\u003cbr/\u003eOwner Carina Tanijian says her business boomed right after the treatment appeared on TV in 'The Housewives of Beverly Hills' show.\u003cbr/\u003e\"The following day after 'The Housewives of Beverly Hills' my phone started ringing off the hook. We cannot keep up with my clients. I have a huge waiting list. I'm booked for two or three weeks in advance. I'm very, very happy.\"\u003cbr/\u003eHow does it work? The current is the key says Tanijian.\u003cbr/\u003e\"It's not an alternating current, it's a direct current. It goes from positive to negative electrode and while it's doing that it will push and penetrate all the products that are water soluble, sitting on your face, into the dermis level.  And not only it does that, it also stimulates your skin tissues and stimulates the facial muscles, just like going to the gym but for your face.\" \u003cbr/\u003eA cocktail of vitamins and minerals go into the treatment.\u003cbr/\u003eVitamin C fights free radicals, the main cause of aging, evens out skin tone and helps stimulate collagen production. \u003cbr/\u003eZinc helps calm down rosacia, eczema and helps heal blemishes. Iron salt pulls toxins out of the skin.\u003cbr/\u003eThe facial also stimulates new cell growth, helps with dull skin, dryness, and helps improve a dull complexion.\u003cbr/\u003eTanijian says the entire treatment involves an extraction, a micro-dermabrasion and then finally the electric current.\u003cbr/\u003eMichelle Kojen is a 36-year-old para-legal of Westwood, California.  She says it's a really intense treatment that has transformed her appearance after suffering with cystic acne, a result of changing hormones.\u003cbr/\u003e\"It's a very unique procedure and I think it's probably saved me about 10 years off my age. I always get carded everywhere I go. People always compliment me on my skin. It's very interesting. She doesn't steam your pores open. She uses a dry heat so your face doesn't get dehydrated. Then the treatment involves yucca root, deep extractions, micro-dermabrasion. Then it follows off with a micro-current which brings all of the minerals that she packs onto your skin into the dermis.\"\u003cbr/\u003eDermatologist Dr. Christine Ibrahim is an advocate of The Electric Facial. \u003cbr/\u003e\"Micro-current works. It is a safe, simple and non-evasive technique that is used to lift and firm the muscles of the face. It utilises electrodes, positive and negative electrodes, to remind the muscles and to wake up the muscles and to stimulate the muscles. When you do that to these muscles you actually get a much more youthful appearance. Less wrinkles and a more plump looking face and it looks very, very nice and natural afterwards.\"\u003cbr/\u003eIt costs around USD$100 for The Electric Facial, a fraction of the cost of cosmetic surgery.  Unlike surgery, this treatment is not permanent. \u003cbr/\u003eIbrahim says \"It helps with stimulating collagen, tightening the muscles, skin elasticity and increases lymphatic drainage. There are a lot of benefits to micro-current. The more the you do it the better your outcome is going to be. It actually depends on the age of the patient too. You want to think about this. The older the patient, they are going to require a few more treatments than a younger patient.\"\u003cbr/\u003eThe tools of the trade may not look out of place in a 'Silence of the Lambs' movie, but that doesn't seem to bother the woman out for a high energy facial.\u003cbr/\u003eInitially 8 to 12 sessions are recommended to help diminish lines, then once a month for maintenance.\u003cbr/\u003eThat spells a lot of business for the beauty business.\u003cbr/\u003ewacky\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' 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