{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='3D technology provides new generation of toys at Hong Kong Fair' data-url='/boclips/videos/5c54bea6d8eafeecae13d40a' data-video-url='/boclips/videos/5c54bea6d8eafeecae13d40a' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\n3D technology provides new generation of toys at Hong Kong Fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e This is augmented-reality 3D graphics in action. The technology is able to recognise a toy by using an app from iTunes. The toy's 2D image is captured on screen and turned into a 3D cartoon graphic on your tablet.  So far this...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e This is augmented-reality 3D graphics in action. \u003cbr/\u003eThe technology is able to recognise a toy by using an app from iTunes. The toy's 2D image is captured on screen and turned into a 3D cartoon graphic on your tablet.  \u003cbr/\u003eSo far this technology has been trialled by turning toy figures into 3D cartoon graphics as part of a storybook format. \u003cbr/\u003eThis value-added tech toy combines traditional design with virtual technology to transport children from their real world to a virtual world. \u003cbr/\u003eThe CEO of APPS1010, Wilson Chiu, says all too often modern technology cuts off children from their parents:  \"We can see today, all the kid, wouldn't like to hand out the device. They don't want to give up. They are playing the game, the online game, or some electronic books but I can't see any interactive with the parents\". \u003cbr/\u003eBecause of this Chiu says interactive games allow interactivity between the generations: \" So I want to create some object, which is a 3D object, together with the device, which can let the parents to share their time and their knowledge with the kid and interact together, to play together instead of alone.\"\u003cbr/\u003eBeing a toy fair there isn't a short supply of furry animals here. \u003cbr/\u003eThese look like most normal cuddly toys but beneath that cute exterior is built-in voice technology which enables the toys to connect with an iPad.\u003cbr/\u003eIn order to listen to your toy talking, you need to download an app. You can also play various games and the better you do the more you'll be cheered by your toy.\u003cbr/\u003eThe voice technology is synchronised with the wave sounds generated from the game app.\u003cbr/\u003eThis giant pink bunny contains a digital face which interacts with the user. \u003cbr/\u003eThe founder of Roam \u0026amp;amp; Wander, Jason Warren, says this iPad-powered bunny is designed to inspire kids' creativity by bringing digital apps and physical toys together:  \"So, this is TuTu. In order to do a good job taking care of her, you need to give her love and you can give her love by using this magic ring. So if you use the magic ring, then you can make her happy.\"\u003cbr/\u003eInstead of owning a real pet, you can now keep a virtual pet rabbit at home with mini toys to keep the rabbit happy, and you get to learn vocabularies too.\u003cbr/\u003eWarren says mainland China, with its easing of the one-child policy, is a market set to boom:\u003cbr/\u003e\"There're a lot of kids whose home in China whose parents already have iPhones, Android devices, iPads, tablets, things like that and a lot of those kids are totally digital. Kids love to play games and they are using apps all the time. Then so by sort of loosening up their policy (the Chinese government announced easing the one-child policy officially), I think that one. it will grow the number of kids that are there; and we are targeting very young children between two, four and six years-old. So the impact our business in short term of losing that policy could be really positive.\"\u003cbr/\u003eBut it's not all smart-technology -  traditional toys such as model cars, doll houses and wooden toys remain classics.\u003cbr/\u003eGlobally, the standard of living has risen sharply in the past 10 years, so many parents are looking for higher quality toys for their offspring.\u003cbr/\u003eWenda Ma, the economist of Hong Kong Trade Development Council, says toy manufacturers need to market themselves according to consumer demands to stay competitive:  \"Because parents nowadays they really look at the toys as something they can develop their children, especially in China. Parents want the toy not just for entertainment but also have educational values. So you see that there are a lot of toy makers that are really trying to design toys in this area.\"\u003cbr/\u003eThe fair attracts nearly 2,000 exhibitors from 39 countries and regions, with participants from Belarus, the Philippines and Portugal attending for the first time this year. \u003cbr/\u003eThe toy fair runs 6 -9 January, 2014. \u003cbr/\u003eHong Kong, 06 January 2014  \u003cbr/\u003e1. Various of toy figures turning into 3D graphics on an iPad by augmented-reality 3D recognition technology\u003cbr/\u003e2.  SOUNDBITE (English) Wilson Chiu, C.E.O of APPS1010:\u003cbr/\u003e\"We can see today, all the kid, wouldn't like to hand out the device. They don't want to give up. They are playing the game, the online game, or some electronic books but I can't see any interactive with the parents\". \u003cbr/\u003e3.Various of a jungle backdrop being turned into 3D graphics using augmented-reality 3D recognition technology, telling the adventure of a boy in an interactive storybook format\u003cbr/\u003e4.  SOUNDBITE (English) Wilson Chiu, C.E.O of APPS1010:\u003cbr/\u003e\"So I want to create some object, which is a 3D object, together with the device, which can let the parents to share their time and their knowledge with the kid and interact together, to play together instead of play alone.\"\u003cbr/\u003e5.Various of backdrop on table top being turned into 3D graphics using augmented-reality 3D recognition technology\u003cbr/\u003e6. Wide of billboard reading: \"smart tech toys zone\"\u003cbr/\u003e7. Wide of three plush animal dolls \u003cbr/\u003e8. Close of one of the toys with label saying: \"Get many Coby Tiger apps  - available on the App store\"\u003cbr/\u003e9. Close of a sign reading: \"Android ver. is available\"\u003cbr/\u003e10. Mid of cuddly toys\u003cbr/\u003e11. Wide of bear with a sign reading: \"I can respond to iPad\"\u003cbr/\u003e12. Wide of bear interacting with an iPad by using voice technology connected with an App in the iPad\u003cbr/\u003e13. Wide of a giant bunny with an iPad face\u003cbr/\u003e14. SOUNDBITE (English) Jason Warren, Founder of Roam \u0026amp;amp; Wander, demonstrating the electronic and remote control toy:\u003cbr/\u003e\"So, this is TuTu. In order to do a good job taking care of her, you need to give her love and you can give her love by using this magic ring. So if you use the magic ring, then you can make her happy.,\"\u003cbr/\u003e15. Close of bunny's iPad face \u003cbr/\u003e16. Various of Warren playing with the bunny\u003cbr/\u003e17. SOUNDBITE (English) Jason Warren, Founder of Roam \u0026amp;amp; Wander:\u003cbr/\u003e\"There's a lot of kids whose home in China whose parents already have iPhones, Android devices, iPads, tablets, things like that and a lot of those kids are totally digital. These Kids love to play games and they are using apps all the time. Then so by sort of losing up their policy (the Chinese government announced easing the one-child policy officially), I think that one, it will grow the number of kids that are there; and we are targeting very young children between two, four and six years-old. So the impact our business in short term from loosening that policy could be really positive.\"\u003cbr/\u003e18. Various of bunny dolls\u003cbr/\u003e19. Various of plastic toy vehicles \u003cbr/\u003e20. Close VW Beetle replica and surf board \u003cbr/\u003e21. Pan black classic toys \u003cbr/\u003e22. Wide stand of dolls houses \u003cbr/\u003e23. Tilt down doll's house\u003cbr/\u003e24. ' Hape' toy doll waving \u003cbr/\u003e25. Wooden ' Hape' toy \u003cbr/\u003e26. SOUNDBITE (English) Wenda Ma, Economist of Hong Kong Trade Development Council:\u003cbr/\u003e\"Because parents nowadays they really look at the toys as something they can help develop their children, especially in China. The parents want the toy not just for entertainment but also have educational values. So we see that there are a lot of toy makers there that are really trying to design toys in this area.\"\u003cbr/\u003e27. Mid of a mini toy piano\u003cbr/\u003e28. Various of wooden toy \u003cbr/\u003e29. 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