{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='CEO Jeffrey Katzenberg opens new animation studio' data-url='/boclips/videos/5c54be92d8eafeecae13ca2d' data-video-url='/boclips/videos/5c54be92d8eafeecae13ca2d' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCEO Jeffrey Katzenberg opens new animation studio\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eMovie studio DreamWorks cut the ribbon on its new animation studio in Redwood City, California, on Thursday (19 JULY 2012).Twenty-five percent larger than their current facility, the building boasts the best of digital technology in a...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eMovie studio DreamWorks cut the ribbon on its new animation studio in Redwood City, California, on Thursday (19 JULY 2012).\u003cbr/\u003eTwenty-five percent larger than their current facility, the building boasts the best of digital technology in a location looking over the San Francisco Bay.\u003cbr/\u003e\"I think the thing that's been so exciting for the animation industry over the years is this constant innovation that goes on and that is why moving into this new building today is very exciting and very important to us,\" said DreamWorks CEO Jeffrey Katzenberg. \"Raising the bar of always offering our moviegoers something they've never seen before is imperative for us. To do that, you need the best technology and that's what's inside that building.\"\u003cbr/\u003eKatzenberg was joined by the mayor of Redwood City and the director of the studio's most recent animated release, 'Madagascar 3,' at the ribbon cutting.\u003cbr/\u003e\"I think animation is in a fantastic place today,\" said director Eric Darnell. \"We can do anything that we can dream up. The computers are powerful enough. The artists that have grown up with the industry and the fresh faces that are coming out are just incredibly talented so I can't think of a more exciting time to be in the animation industry and now when you see how the films are being received all over the world, not just in the United States, it's just incredible.\"\u003cbr/\u003eNext up for DreamWorks Animation is 'Rise of the Guardians,' out this holiday season and featuring the voices of Hugh Jackman, Alec Baldwin and Isla Fisher.\u003cbr/\u003eAP Entertainment\u003cbr/\u003eRedwood City, California, 19 July 2012\u003cbr/\u003e1. Ribbon close-up and balloons in front of new DreamWorks studio building\u003cbr/\u003e2. Champagne glasses being filled\u003cbr/\u003e3. Wide shot of presenters in front of building\u003cbr/\u003e4. Balloon pops, DreamWorks Animation CEO Jeffrey Katzenberg reacts, crowd laughs\u003cbr/\u003e5. DreamWorks employees watch ribbon-cutting ceremony\u003cbr/\u003e6. Katzenberg addresses crowd\u003cbr/\u003e7. Katzenberg and mayor of Redwood City cut ribbon\u003cbr/\u003e8. SOUNDBITE (English) Jeffrey Katzenberg/DreamWorks Animation CEO: \"I think the thing that's been so exciting for the animation industry over the years is this constant innovation that goes on and that is why moving into this new building today is very exciting and very important to us. Raising the bar of always offering our moviegoers something they've never seen before is imperative for us. To do that, you need the best technology and that's what's inside that building.\"\u003cbr/\u003e9. Employees mingle outside over champagne\u003cbr/\u003e10. SOUNDBITE (English) Jeffrey Katzenberg/DreamWorks Animation CEO: \"The animation business today continues to be great. It's been awfully great to us, particularly here. This has actually been home to all the Shrek films, the Madagascar movies. We've just had a blockbuster success with Madagascar 3. Have another wonderful movie in production coming about 18 months from now, Peabody and Sherman. So we love making these movies and fortunately the world seems to still love them a lot also.\"\u003cbr/\u003e11. Katzenberg takes picture with local officials\u003cbr/\u003e12. SOUNDBITE (English) Jeffrey Katzenberg/DreamWorks Animation CEO: \"The next movie being produced by DreamWorks Animation is called 'Rise of the Guardians,' which will be coming out this holiday season. Based on an amazing book by children's author Bill Joyce. It takes all these great icons of the holidays that we've all grown up with all of our lives and puts them together in this amazing team and they have to take on an evil force. Very exciting movie and I'm looking forward to it.\"\u003cbr/\u003e13. Madagascar penguins wave to the crowd\u003cbr/\u003e14. SOUNDBITE (English) Eric Darnell/Director, 'Madagascar 3': \"I think animation is in a fantastic place today. We can do anything that we can dream up. The computers are powerful enough. The artists that have grown up with the industry and the fresh faces that are coming out are just incredibly talented so I can't think of a more exciting time to be in the animation industry and now when you see how the films are being received all over the world, not just in the United States, it's just incredible.\"\u003cbr/\u003e15. DreamWorks employee poses with Madagascar lion \u0026amp;amp; penguins\u003cbr/\u003e16. SOUNDBITE (English) Eric Darnell/Director, 'Madagascar 3': \"I've had this great fortune to be a part of a trilogy really and that doesn't happen that often in Hollywood. I'm just thrilled about that. The future of 'Madagascar?' Who knows. But we've already got a TV show out there that's doing great. We've got a lot of great characters people love and I think we'll be seeing more of them in the future.\"\u003cbr/\u003e17. 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2012\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' 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