{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Calls for curbs on advertising in battle against obesity' data-url='/boclips/videos/5c54be3dd8eafeecae13a1f3' data-video-url='/boclips/videos/5c54be3dd8eafeecae13a1f3' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCalls for curbs on advertising in battle against obesity\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eWashington, DC - November 10, 20031. Pan view of food packaging designed to appeal to children2. Close-up food and snack packages3. Close-up children walking with their mother4. Mid views parents carrying toddlers5. Side view Margo...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eWashington, DC - November 10, 2003\u003cbr/\u003e1. Pan view of food packaging designed to appeal to children\u003cbr/\u003e2. Close-up food and snack packages\u003cbr/\u003e3. Close-up children walking with their mother\u003cbr/\u003e4. Mid views parents carrying toddlers\u003cbr/\u003e5. Side view Margo Wootan speaking to reporters\u003cbr/\u003e6. SOUNDBITE: (English) Margo Wootan, CSPI Director of Nutritional Policy:  \u003cbr/\u003e\"The rising childhood obesity rates and children's food choices are affected by many factors, one of the most important is food marketing.  While food marketers, food companies and restaurants are not intentionally trying to undermine children's health, there is no disputing that the goal of food marketing aimed at children is to influence children's food choices and what they pester their parents to purchase.\"\u003cbr/\u003e7. Close-up dolls\u003cbr/\u003e8. Close-up drink bottles showing action figures\u003cbr/\u003e9. SOUNDBITE: (English) Margo Wootan, CSPI Director of Nutritional Policy:  \u003cbr/\u003e\"Parents are fighting a losing battle against food manufacturers and fast food restaurants. Those companies use aggressive and sophisticated marketing techniques to get into children's heads, manipulate their food choices and prompt them to pester their parents to purchase products.  Harry Potter, Spongebob Square pants, Winnie the Pooh, Elmo, games, contest and sports stars are all enlisted to entice children to request low nutrition foods.  Kids are exposed to a relentless barrage of marketing from morning until night, where ever they go and whatever they do.\" \u003cbr/\u003eWashington, DC - July 2003\u003cbr/\u003e10. Close-ups overweight adults walking on street\u003cbr/\u003e11. Close-up man eating\u003cbr/\u003e12. Close-up people walking\u003cbr/\u003eWashington, DC - November 10, 2003\u003cbr/\u003e13. SOUNDBITE: (English) Michael Jacobson, Executive Director, CSPI:\u003cbr/\u003e\"The government said that the rising rate of children's obesity quote 'is a time bomb that could explode' end quote.  He added quote 'doing nothing is not an option' end quote.  Unfortunately the government that announced that initiative is not the US government but the government of the United Kingdom.  Today we will be sending a letter to the Secretary of Health and Human Services, Tommy Thompson, urging him to lead the government's efforts to protect the health of America's children.\"\u003cbr/\u003e14. Cutaway\u003cbr/\u003eA leading US consumer watchdog says food manufacturers are using aggressive advertising techniques to bypass parents and directly influence children's food choices to the detriment of their health.\u003cbr/\u003eCalling on the US government to take action against the rising rate of childhood obesity, the nutritional group Center for Science in the Public Interest (CSPI) sometimes known as the 'food police',  said the food marketed to children was high in calories, fat, salt and low in nutritional value.\u003cbr/\u003eCSPI's Director of Nutritional Policy, Margo Wootan, said in the last two decades obesity rates have doubled in children and tripled in adolescents from the relatively stable rates from the 1960s and 1970s of five per cent. \u003cbr/\u003eWootan says the volume and variety of marketing techiques has exploded and the amount of money being spent by food manufacturers has doubled to fifteen billion dollars annually in recent years.\u003cbr/\u003eShe says parents are fighting against a \"nagging\" or \"pestering factor\" from younger and younger children.  \u003cbr/\u003eCSPI says with rates of obesity in children at an all time high, standards need to be set on what can be marketed to kids on television and in schools.\u003cbr/\u003eThe groups says efforts made in the 1970s to curtail junk-food marketing aimed at children were blocked by food, toy, broadcasting and advertising industries.\u003cbr/\u003eExecutive Director Michael Jacobson pointedly used the example of British Food Standards Agency chairman calling childhood obesity a \"ticking time bomb\".\u003cbr/\u003eJacobsen said his group would be sending a letter to US Secretary of Health and Human Services Tommy Thompson on Monday, urging him to protect the health of America's children.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' 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