{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='American fashion brand Jcrew launches retail space in Hong Kong and China' data-url='/boclips/videos/5c54be27d8eafeecae1397cb' data-video-url='/boclips/videos/5c54be27d8eafeecae1397cb' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAmerican fashion brand Jcrew launches retail space in Hong Kong and China\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSHOTLIST(including transcript):-AP EntertainmentHong Kong, 11 Oct. 20121. Wide of display of JCrew merchandise in Lane Crawford Department Store2. Tilt up shot of mannequins3. Racks of JCrew clothes4. Close up shot of hot pink blazers5....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSHOTLIST(including transcript):-\u003cbr/\u003eAP Entertainment\u003cbr/\u003eHong Kong, 11 Oct. 2012\u003cbr/\u003e1. Wide of display of JCrew merchandise in Lane Crawford Department Store\u003cbr/\u003e2. Tilt up shot of mannequins\u003cbr/\u003e3. Racks of JCrew clothes\u003cbr/\u003e4. Close up shot of hot pink blazers\u003cbr/\u003e5. Wide shot of glass shelf display\u003cbr/\u003e6. Close up shot of leopard print high heels\u003cbr/\u003e7. SOUNDBITE (English), Millard (Mickey) Drexler, CEO of JCrew\u003cbr/\u003e\"We're online in 105 countries, and as I said, building a business, is constant, it's daily and it never ends.  So we're not in a hurry.  I know that opportunities in China are great and we will be there when we need to.  But I don't ever feel you're late in the fashion business because fashion by definition is something that's new anyway.  So if we're new in a year or two or three, so be it.\"\u003cbr/\u003e8.  Wide shot of mannequins\u003cbr/\u003e9. Close up shot of mannequins\u003cbr/\u003e10. Wide shot of Jenna Lyons, President and Creative Director of JCrew\u003cbr/\u003e11. SOUNDBITE (English), Jenna Lyons, President and Creative Director of JCrew, on how shoppers in Asia differ from shoppers in the US\u003cbr/\u003e\"I don't think that fashion or style necessarily has an address.  It doesn't specifically comes from one place.  We found the women here appreciate a little bit of sparkle, they appreciate a little bit of bright color, the men appreciate great tailoring, soft plaid shirts.  The kind of things here that we're seeing a response to, are very similar to what we see in the United States.  How they put them together here, might be different.\"\u003cbr/\u003e12. Close up shot of Lyon's hands\u003cbr/\u003e13. SOUNDBITE (English), Jenna Lyons, President and Creative Director of JCrew, styling advice to Asian customers\u003cbr/\u003e\"I would recommend going outside of your comfort zone, trying something that you haven't tried.  Wear sparkles during the day, wear a bright colored sweater, wear a red pant for a guy.  Go outside your comfort zone, try something new.\"\u003cbr/\u003e14.  Wide shot of JCrew display\u003cbr/\u003e15. Green patent high heels\u003cbr/\u003e16. Mid shot of mannequins.  \u003cbr/\u003eFashion brand \"JCrew\" is arriving fashionably late to China.  \u003cbr/\u003eThe iconic American brand is testing the water in the Chinese market by collaborating with Lane Crawford, an upscale department store.\u003cbr/\u003eStarting October, a curated selection of JCrew collection is being sold in Lane Crawford's retail space in Hong Kong and Beijing.  \u003cbr/\u003eJCrew, who operates 277 retail stores in North America, is making a come back in Asia after its franchise in Tokyo folded in 2009. \u003cbr/\u003eTo celebrate the launch, CEO Millard (Mickey) Drexler and Creative Director, Jenna Lyons were both in attendance at the Lane Crawford store in Hong Kong on Thursday October 11th. \u003cbr/\u003eIn an interview with the Associated Press Drexler said that he's always been very selective about expansion.  \u003cbr/\u003eHis priority was to upgrade the products, explore opportunities in the US, and strategize the company for growth.  \u003cbr/\u003eAccording to Drexler, JCrew's arrival in the Chinese market is about timing and it wasn't the right timing until now.  \u003cbr/\u003eWhile other business see the Chinese market as a key to their future, Drexler does not.  He explained, \"we're not in a hurry.  I know that opportunities in China are great and we will be there when we need to.  But I don't ever feel you're late in the fashion business because fashion by definition is something new anyway.  So if we're new in a year or two or three, so be it. \"\u003cbr/\u003eCreative Director Jenna Lyons is excited to learn that customers have responded warmly to JCrew's inception in Hong Kong, which cemented her belief that style has no address.  \u003cbr/\u003eLyons said that the feedback from Hong Kong customers are very similar to the ones in the US.  However, it's the way that the customers put the ensemble together that set them apart.  \u003cbr/\u003eLyon said, \"We found the women here appreciate a little bit of sparkle, they appreciate a little bit of bright color, the men appreciate great tailoring, soft plaid shirts.  The kind of things here that we're seeing a response to, are very similar to what we see in the United States.  How they put them together here, might be different.\"\u003cbr/\u003eThe styling advice that Lyons would give to her customers is to go outside of one's comfort zone, and try something new, \"wear sparkles during the day, wear a bright colored sweater, wear a red pant for a guy,\" Lyons recommended, because fashion should be unrestrictive, whimsical and always fun.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv 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