{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='African prints create shoes and clutch bags for fashionistas' data-url='/boclips/videos/5c54be05d8eafeecae138769' data-video-url='/boclips/videos/5c54be05d8eafeecae138769' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAfrican prints create shoes and clutch bags for fashionistas\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eTraditional African prints, like those worn by the late Nelson Mandela are recognisable globally.Normally reserved for weddings and special occasions, a young African designer is working this cloth into fashionable everyday accessories....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eTraditional African prints, like those worn by the late Nelson Mandela are recognisable globally.\u003cbr/\u003eNormally reserved for weddings and special occasions, a young African designer is working this cloth into fashionable everyday accessories. \u003cbr/\u003eThe vibrant colours and loud patterns of traditional African prints demand attention. \u003cbr/\u003eNow designer Maria McCloy is determined they take their place at the heart of every fashionistas wardrobe.\u003cbr/\u003eMcCloy knows the best places to find African print cloth in Johannesburg, which she uses on her shoe and handbag creations.\u003cbr/\u003e'Three years ago I had this idea, why don't I use this cloth which before I had always used around my waist and on my head. Why don't I put this beautiful cloth onto shoes and clutches? Because everybody uses shoes and clutches and my philosophy really is take African aesthetics and African designs into life. Don't just use it for weddings and special occasions. Let's use it everywhere. It's sexy, it's beautiful.'\u003cbr/\u003eAlthough distinctly African in look, these materials are generally made in India and China.\u003cbr/\u003eMcCloy has made her selection of vividly coloured material.\u003cbr/\u003eShe takes the cloth across town to A C Kalla Fashion Outlet.\u003cbr/\u003eNazeer Kalla takes instructions from McCloy, and using plain shoes as a base has her African print creations made in a Durban factory.\u003cbr/\u003e'Maria brings her fabrics to us and what we do is work with the local factories, and we realise her vision where we take her fabric and a little bit of our input and we come up with a great concept. Again, she's the designer, everything passes through her hands for final approval.'\u003cbr/\u003eHaving switched from a shoe-maker to a factory, McCloy has been able to up her production to meet growing demand.\u003cbr/\u003e'There's been such a positive response to my African print shoes and clutches, and now  my production is perfect I really can grow my business and meet all the demand, in South Africa, in the rest of the continent and also around the world.'\u003cbr/\u003eAt the Rosebank Shopping Mall, McCloy arrives to drop off a consignment of shoes and clutches at one of the outlets that stocks her designs. \u003cbr/\u003eShop assistant Faith Kgaphola explains the appeal of McCloy's accessories.\u003cbr/\u003e'We sell African print here in Burgandy Fly - we promote African designers. Maria's clutch bags and shoes go very well with the things we have here in the store, because she's African and she uses African print. People right now love print on print. That's really fashionable at the moment.'\u003cbr/\u003eShopper Mpume Ngobese is positive about McCloy's accessory range.\u003cbr/\u003e'I think they're pretty awesome - the vibrancy of the colours. The boots and the pumps are stunning and I think they go with any outfit - you can dress them up, you can dress them down. And I think the clutches are awesome. I mean, every lady needs a clutch, where you can put everything in -- your car keys, lipstick, so I think it's awesome.'\u003cbr/\u003eBefore leaving, McCloy uploads her latest creations onto Twitter, Tumblr, Instagram and Facebook, social media is a powerful marketing tool.\u003cbr/\u003eOne of the local magazines that have featured McCloy's designs is 'True Love'.\u003cbr/\u003eFashion Editor Palesa Mahlaba is enthusiastic about having African designers work with African print.\u003cbr/\u003e'She's at the forefront as well. We're taking these things internationally. So that the internationals can also see that we're also capable of taking our own fabrics and diversifying them - like not waiting for people like Louis Vuitton, like Chanel, to show up. Instead she's taking it to them, and I respect that.'\u003cbr/\u003eAnother outlet McCloy sells from every week is the 'Market On Main', located in the gentrifying Johannesburg inner-city.\u003cbr/\u003eMcCloy says using social media has allowed her to tap into international markets.\u003cbr/\u003e'I have so many people seeing my stuff in magazines, seeing it on Twitter, seeing it on Facebook, seeing it on Tumblr, and coming through and buying it from me. And I have received so many customers in that way. Not only Jo'burg-based people, but I just sold to someone in Zambia, someone in Kenya is also interested, I've just sold a whole bunch of shoes and clutches to a pop up store in New York, and things are going well.'\u003cbr/\u003eJohannesburg, 14 June 2014\u003cbr/\u003e1. Pan of African cloth in a Johannesburg City shop\u003cbr/\u003e2. Front shot Maria McCloy picks out material\u003cbr/\u003e3. Side shot Maria McCloy picks out material\u003cbr/\u003e4. Close up selecting cloth\u003cbr/\u003e5. McCloy brings some selected material to be cut\u003cbr/\u003e6. Tilt up to reveal shop assistant cutting McCloy's material\u003cbr/\u003e7. SOUNDBITE (English), Maria McCloy, Designer:\u003cbr/\u003e'Three years ago I had this idea, why don't I use this cloth which before I had always used around my waist and on my head. Why don't I put this beautiful cloth onto shoes and clutches? Because everybody uses shoes and clutches and my philosophy really is take African aesthetics and African designs into life. Don't just use it for weddings and special occasions. Let's use it everywhere. It's sexy, it's beautiful.'\u003cbr/\u003e8. Wide Johannesburg\u003cbr/\u003e9. Exterior A C Kalla shop\u003cbr/\u003e10. McCloy enters the shop with her cloth purchases\u003cbr/\u003e11. Close up the basic shoe with the material that will be sewed onto it\u003cbr/\u003e12. Wide McCloy discusses the shoe designs with Nazeer Kalla\u003cbr/\u003e13. SOUNDBITE (English), Nazeer Kalla, Fashion Outlet owner:\u003cbr/\u003e'Maria brings her fabrics to us and what we do is work with the local factories, and we realise her vision where we take her fabric and a little bit of our input and we come up with a great concept. Again, she's the designer, everything passes through her hands for final approval.'\u003cbr/\u003e14. Kalla shows McCloy some samples of finished shoes\u003cbr/\u003e15. Close up of finished ladies shoes\u003cbr/\u003e16. Pan of finished men's shoes\u003cbr/\u003e17. SOUNDBITE (English), Maria McCloy, Designer:\u003cbr/\u003e'There's been such a positive response to my African print shoes and clutches, and now  my production is perfect I really can grow my business and meet all the demand, in South Africa, in the rest of the continent and also around the world.'\u003cbr/\u003e18. Pan Maria McCloy arrives at a clothing store\u003cbr/\u003e19. Over Shoulder McCloy unpacks her latest batch of African print shoes\u003cbr/\u003e20. Shop assistant Faith Kgaphola tries out a clutch\u003cbr/\u003e21. Pan of the latest batch of McCloy's shoes\u003cbr/\u003e22. SOUNDBITE (Sepedi), Faith Kgaphola, Shop assistant:\u003cbr/\u003e'We sell African print here in Burgandy Fly - we promote African designers. Maria's clutch bags and shoes go very well with the things we have here in the store, because she's African and she uses African print. People right now love print on print. That's really fashionable at the moment.'\u003cbr/\u003e23. Shopper Mpume Ngobese looks at a clutch bag\u003cbr/\u003e24. SOUNDBITE (Zulu), Mpume Ngobese, shopper:\u003cbr/\u003e'I think they're pretty awesome - the vibrancy of the colours. The boots and the pumps are stunning and I think they go with any outfit - you can dress them up, you can dress them down. And I think the clutches are awesome. I mean, every lady needs a clutch, where you can put everything in -- your car keys, lipstick, so I think it's awesome.'\u003cbr/\u003e25. McCloy photographs shoes from her latest batch and uploads to facebook\u003cbr/\u003e26. Close up of Facebook on McCloy's cell phone\u003cbr/\u003eJohannesburg, South Africa, 19 June 2014\u003cbr/\u003e27. Fashion Editor Palesa Mahlaba at work at the True Love magazine office\u003cbr/\u003e28. Close up Mahlaba reviews photos of a fashion shoot incorporating McCloy's accessories\u003cbr/\u003e29. Wide Mahlaba examining photos of a fashion shoot\u003cbr/\u003e30. SOUNDBITE (English), Palesa Mahlaba, True Love magazine fashion editor:\u003cbr/\u003e'She's at the forefront as well. We're taking these things internationally. So that the internationals can also see that we're also capable of taking our own fabrics and diversifying them - like not waiting for people like Louis Vuitton, like Chanel, to show up. Instead she's taking it to them, and I respect that.'\u003cbr/\u003eJohannesburg, 15 June 2014\u003cbr/\u003e31. Wide exterior of Market On Main, held every Sunday\u003cbr/\u003e32. Customers discuss McCloy's shoes, pan down to shoe selection\u003cbr/\u003e33. SOUNDBITE (English), Maria McCloy, Designer:\u003cbr/\u003e'I have so many people seeing my stuff in magazines, seeing it on Twitter, seeing it on Facebook, seeing it on Tumblr, and coming through and buying it from me. And I have received so many customers in that way. Not only Jo'burg-based people, but I just sold to someone in Zambia, someone in Kenya is also interested, I've just sold a whole bunch of shoes and clutches to a pop up store in New York, and things are going well.'\u003cbr/\u003e34. Tilt Up Close Up of McCloy's range of accessories\u003cbr/\u003e35. Shoppers walks past McCloy's African print accessories\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-solid fa-star-half-stroke text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci class=\"fa-regular fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt class=\"educator-rating-title\"\u003eEducator Rating\u003c/dt\u003e\u003cdd\u003e\u003cdiv class=\"educator-rating-details\" data-path=\"/educator_ratings/rrp_data?resourceable_id=968640\u0026amp;resourceable_type=Boclips%3A%3AVideoMetadata\"\u003e\u003cspan class=\"not-yet-rated\"\u003eNot yet Rated\u003c/span\u003e\u003c/div\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eGrade\u003c/dt\u003e\u003cdd title=\"Grade\"\u003eHigher Ed\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSubjects\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=1\u0026amp;subject_ids%5B%5D=1216220\"\u003eAll Subjects\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eMedia Type\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?grade_ids%5B%5D=259\u0026amp;search_tab_id=2\u0026amp;type_ids%5B%5D=4543650\"\u003eNews Clips\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eSource:\u003c/dt\u003e\n\u003cdd\u003e\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2014\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003ebusiness, fabrics, fashion, fabric, fashion design, nelson mandela, south africa, work, social issues, africa, media\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eprint, fashion magazines, rest, idea, media and entertainment industry, arts and entertainment, shoe, social media industry, taking, people, southern africa, zambia, race and ethnicity, clutch, handbags, beauty and fashion, black, shoes, social affairs, hand, stuff, media industry, magazines and journals, occasion, sold, johannesburg, online media, african print, kind, beautiful, women\u0026#39;s fashion, lifestyle, online media industry, leave, louis vuitton, fashion accessories, industries, wear, cloth\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: African prints create shoes and clutch bags for fashionistas\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"African prints create shoes and clutch bags for fashionistas\" title=\"African prints create shoes and clutch bags for fashionistas\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}