{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Ugly christmas sweater shop banking on trend' data-url='/boclips/videos/5c54bde6d8eafeecae13788b' data-video-url='/boclips/videos/5c54bde6d8eafeecae13788b' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nUgly christmas sweater shop banking on trend\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eJingling bells, reindeer and snowmen - Christmas-themed sweaters are guilty of breaking the odd fashion rule over the festive season.But now in one Texas store, the unfashionable is becoming cool with a host of tacky and tasteless...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eJingling bells, reindeer and snowmen - Christmas-themed sweaters are guilty of breaking the odd fashion rule over the festive season.\u003cbr/\u003eBut now in one Texas store, the unfashionable is becoming cool with a host of tacky and tasteless holiday knits.\u003cbr/\u003eUnfashionable to some, but now it's on everyone's Christmas wish list.\u003cbr/\u003eHere in the Ugly Christmas Sweater Shop in Dallas, Texas, it's buzzing in business for these seasonal-themed winter warmers.\u003cbr/\u003eHundreds of customers have been pouring through the racks of tacky and unfashionable sweaters in search of their choice garment for the holiday season.\u003cbr/\u003eThese Christmas-themed garments were all collected by store owner Jeremy Turner, who plans to only open during the festive shopping season, as demand is likely to drop faster than Santa down a chimney after 25 December.\u003cbr/\u003eHaving noticed a trend for ugly Christmas sweaters at festive parties, Turner began searching for these tacky-looking items at second-hand stores.\u003cbr/\u003eBut - having realised they were hard to find around the holiday season - he went on to find a distributor of holiday-themed sweaters and now he's all stocked up for these Christmas shoppers.\u003cbr/\u003eTurner says that here, it's all about celebrating the tasteless:\u003cbr/\u003e\"The whole thing, of course, is the tackier the better. So even in our shop, if you get the other sweater, you're gonna spend a little bit more than an average tacky sweater,\" he says.\u003cbr/\u003eNow the store is open, Christmas shoppers are getting the chance to get their hands on a choice festive garment.\u003cbr/\u003e\"Just a bunch of different stuff on it, I really think I'm getting this one. It's gotta have Santa and a reindeer, I just want bling all over it,\" says a woman.\u003cbr/\u003eOf course, the Ugly Sweater Shop has a large collection of weird and wonderful sweaters, and Turner says those are often the first to be snapped up:\u003cbr/\u003e\"A couple of weeks ago, we had one where Santa was creeping in a window and that was really weird to me and that sold fast,\" he says.\u003cbr/\u003eBeing the owner of the store, Turner naturally has his own favourite piece of holiday knit wear:\u003cbr/\u003e\"It's my favourite because I like to dance in it. The beard goes like that and you hear the bell and the eyes move. I was doing my Santa pop and lock,\" he says.\u003cbr/\u003eAmong all the choices of Christmas sweaters, Turner says the feline-themed winter warmers are quick to fly off the racks:\u003cbr/\u003e\"Cat sweaters, those fly off the shelves, you know. Cat people love their cat sweaters,\" he says.\u003cbr/\u003eWhen shoppers are having this much fun, it seems the success of the Ugly Christmas Sweater Shop is almost assured.\u003cbr/\u003eAlthough chances are this trend won't be hitting the high streets come January.\u003cbr/\u003eAP Television\u003cbr/\u003eDallas, Texas, US - 12 December 2013\u003cbr/\u003e1. Mid of women holding sweater and laughing\u003cbr/\u003eUPSOUND (English): \"Tell her this one, it's all the rage!\"\u003cbr/\u003e2. Mid of women going through rack of sweaters.\u003cbr/\u003e3. Mid of man looking at sweater on rack.\u003cbr/\u003e4. Mid of Jonathan Kelley with a friend taking a picture of him wearing Christmas sweater.\u003cbr/\u003e5. Mid of Jonathan Kelley, from Fort Worth, Texas, speaking to camera.\u003cbr/\u003eUPSOUND (English): \"It's functional, it actually has jingle bells. And how do you get over such animation in a reindeer? I don't know.\" \u003cbr/\u003e6. Mid of Christmas sweater with teddy bear prints.\u003cbr/\u003e7. Mid of sweater store sign reading (English): \"Ugly Christmas Sweater Shop.\"\u003cbr/\u003e8. Low shot of person walking inside store.\u003cbr/\u003e9. Wide pan right of store interior.\u003cbr/\u003e10 Mid of sweater with snow-covered house design.\u003cbr/\u003e11. Mid of woman buying sweater at counter.\u003cbr/\u003e12. SOUNDBITE (English) Jeremy Turner, Owner of the Ugly Sweater Sweater Shop:\u003cbr/\u003e\"The whole thing, of course, is the tackier the better. So even in our shop, if you get the other sweater, you're gonna spend a little bit more than an average tacky sweater.\"\u003cbr/\u003e13. Various shots of women looking at sweaters on clothing rack\u003cbr/\u003e14. Mid of woman wearing Christmas sweater\u003cbr/\u003eSOUNDBITE (English): No name available\u003cbr/\u003e \"Just a bunch of different stuff on it, I really think I'm getting this one. It's gotta have Santa and a reindeer, I just want bling all over it.\"\u003cbr/\u003e15. Low shot of man looking at sweaters on clothing rack.\u003cbr/\u003e16. Close of sweater with dog and cat-themed design.\u003cbr/\u003e17. SOUNDBITE (English) Jeremy Turner, Owner of the Ugly Sweater Sweater Shop:\u003cbr/\u003e\"A couple of weeks ago, we had one where Santa was creeping in a window and that was really weird to me and that sold fast.\"\u003cbr/\u003e18. Close of Turner's sweater.\u003cbr/\u003eUPSOUND (English): \"It's my favourite because I like to dance in it.\"\u003cbr/\u003e\"The beard goes like that and you hear the bell and the eyes move.\"\u003cbr/\u003e19. Close of Turner dancing in Christmas sweater.\u003cbr/\u003e20. SOUNDBITE (English) Jeremy Turner, Owner of the Ugly Sweater Sweater Shop:\u003cbr/\u003e\"I was doing my Santa pop and lock.\" \u003cbr/\u003e21. Mid of cat-themed Christmas sweater.\u003cbr/\u003e22. Close of cat-themed Christmas sweater.\u003cbr/\u003e23. SOUNDBITE (English) Jeremy Turner, Owner of the Ugly Sweater Sweater Shop:\u003cbr/\u003e\"Cat sweaters, those fly off the shelves, you know. Cat people love their cat sweaters.\" \u003cbr/\u003e23. Close of clothing hanger with woman moving in background.\u003cbr/\u003e24. Tracking shot of Christmas sweater on rack.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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