{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='A megascreen was lit up Tuesday night in front New York\u0026#39;s Marriot Marquis hotel. It\u0026#39;s billed as Times Square\u0026#39;s biggest and most expensive digital billboard.  (Nov. 18)' data-url='/boclips/videos/5c54bdbdd8eafeecae1364cc' data-video-url='/boclips/videos/5c54bdbdd8eafeecae1364cc' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nA megascreen was lit up Tuesday night in front New York\u0026#39;s Marriot Marquis hotel. It\u0026#39;s billed as Times Square\u0026#39;s biggest and most expensive digital billboard.  (Nov. 18)\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus020993A megascreen was lit up Tuesday night in front New York's Marriot Marquis hotel. It's billed as Times Square's biggest and most expensive digital billboard. Universal Everything studio...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eFOR CLEAN VERSION SEE STORY NUMBER: apus020993\u003cbr/\u003eA megascreen was lit up Tuesday night in front New York's Marriot Marquis hotel. \u003cbr/\u003eIt's billed as Times Square's biggest and most expensive digital billboard. \u003cbr/\u003eUniversal Everything studio collective will reportedly animate the screen until November 24. \u003cbr/\u003eThen Google will take over as the debut advertiser with a campaign that'll run through the New Year.\u003cbr/\u003eClear Channel Outdoor New York is selling the ad space on the Vornado Realty Trust-built screen.\u003cbr/\u003eGoogle and Clear Channel declined to comment on the terms of Google's deal.\u003cbr/\u003eNew York, New York - 18 Novemer 2014\u003cbr/\u003e1.  SOUNDBITE: (ENGLISH) Harry Coghlan / President, General Manager of NY Office of Clear Channel Outdoor\u003cbr/\u003e\"So this is going to have all state of the art features, its going to have your crowd cameras, where it will be looking at the crowd and the crowd will be interacting with the screen, its going to have mobile applications, so you can interact with your mobile device, broadcast capabilities and as you can see it's the highest contrast of anything here in the square.  When I look around here now and I see this crowd and I see everybody taking film of it and pictures and all of the tourist, even I think a couple of the costume characters have stop to say what is going on here, even superman is impressed.\"\u003cbr/\u003e2.  Various of billboard\u003cbr/\u003e3.  Medium of people using phones to record billboard\u003cbr/\u003e4.  Wide of people dressed up in Mickey and Minnie Mouse costumes taking pictures in front of billboard\u003cbr/\u003e5.  Closeup of man using phone to record billboard\u003cbr/\u003e6.  SOUNDBITE: (ENGLISH) Steve Lubb / Visiting New York from Ohio\u003cbr/\u003e\"Well its interesting here we are here in 2014, we don't have a flying car here, but we do have some new innovation that should be put into place at this point in our lives.\"\u003cbr/\u003e7.  View of Time Square with billboard lit up.  \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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