{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Cupcake ATM for late night sweet treats' data-url='/boclips/videos/5c54bd73d8eafeecae1343ba' data-video-url='/boclips/videos/5c54bd73d8eafeecae1343ba' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCupcake ATM for late night sweet treats\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eBeverly Hills, California - 17 September 20121. Mid of young man scrolling through the ATM screen looking at the cupcakes on screen2. CIose up of ATM screen3. CIose up of ATM machine door opening to reveal cupcake and hand grabs it4....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eBeverly Hills, California - 17 September 2012\u003cbr/\u003e1. Mid of young man scrolling through the ATM screen looking at the cupcakes on screen\u003cbr/\u003e2. CIose up of ATM screen\u003cbr/\u003e3. CIose up of ATM machine door opening to reveal cupcake and hand grabs it\u003cbr/\u003e4. CIose up of person opening box with cupcake inside\u003cbr/\u003e5. Pull out of long queue of customers outside Sprinkles - store that first created the cupcake ATM - in Beverly Hills\u003cbr/\u003e6. Wide of Sprinkles store window\u003cbr/\u003e7. Mid of tray of red velvet cupcakes\u003cbr/\u003e9. Wide of customers inside Sprinkles shop by cupcake counter\u003cbr/\u003e10. Candace Nelson, Sprinkles owner and founder, stirring icing\u003cbr/\u003e11. Close up of spatula smoothing icing\u003cbr/\u003e12. Mid of hands of Nelson spreading icing over cupcake\u003cbr/\u003e13. Mid oh hands of Nelson placing cupcake on a tray, pull out to mid of tray full of finished cupcakes\u003cbr/\u003e14. SOUNDBITE (English) Candace Nelson, Sprinkles owner and founder:\u003cbr/\u003e\"I've been completely amazed. I mean it was it was just kind of a kooky idea I came up with in the middle of the night. I was pregnant with my second son and I thought I own a cupcake shop and I can't even get a cupcake at two in the morning. I just dreamed up the idea of a cupcake ATM where freshly baked cupcakes could be accessible 24 hours a day and never thought there would be lines at two in the morning in Beverly Hill!\" \u003cbr/\u003e15. Pan down the lineup of people outside waiting for ATM\u003cbr/\u003e16. Mid of people using ATM\u003cbr/\u003e17. Mid of first time ATM user Guy Zachery Levine choosing cupcake from ATM\u003cbr/\u003e18. Mid of Guy Zachery Levine eating cupcake and saying UPSOUND (English): \"Amazing\" \u003cbr/\u003e19. SOUNDBITE (English) Guy Zachery Levine, customer:\u003cbr/\u003e\" I actually heard about it on TV. I like the Food Network. I sometimes watch Cupcake Wars. I saw that they had Sprinkles and I drove by and I saw this huge line and I said what is that? And then I found out about it through a couple of friends and then eventually now I final made my way out here.\"\u003cbr/\u003e20. Mid of Sabrina Levine taking cupcake out of box and having a bite\u003cbr/\u003e21. SOUNDBITE (English) Sabrina Levine, customer:\u003cbr/\u003e\"I think it's kind of fun. I think trying out once is good but maybe waiting in line for a while too long. I may come back another time hopefully at 2 am and maybe there will be no one in line. I thought it was really cute.\"\u003cbr/\u003e22. Close up of another female customer as she queues UPSOUND: \"cupcake ATM - Sprinkles\"\u003cbr/\u003e23. SOUNDBITE (English) Unidentified customer:\u003cbr/\u003e\"I love the idea that when the store is closed you can come up to any, a machine and order a cupcake any time of the night actually. That's what I Iove about this country!\"\u003cbr/\u003e24. CIose up tit up of credit card being swiped into ATM\u003cbr/\u003e25. CIose up scrolling through the choices on the ATM screen\u003cbr/\u003e26. Mid rear shot of customer at ATM choosing a cupcake\u003cbr/\u003e27. PuII out from ATM screen\u003cbr/\u003e28. Close up tit down from ATM screen to dispensing of cupcake\u003cbr/\u003e29. Mid of the ATM from the inside of the store choosing a cupcake\u003cbr/\u003e30. Wide of internal workings of ATM machine as it delivers cupcake\u003cbr/\u003e31. Close up of internal working of ATM machine as it delivers cupcake\u003cbr/\u003e32. Mid rear shot of two people outside using ATM\u003cbr/\u003e33. SOUNDBITE (English) Candace Nelsen, Candace Nelson, Sprinkles owner and founder:\u003cbr/\u003e\"From day one we had a great business but about eight months in we had Oprah Winfrey talking about our cupcakes. Katie Holmes and Tom Cruise were talking about our cupcakes. So it's sort of that tri-fecta (meaning triple effect)of word of mouth, great product and then great visibility from the celebrity endorsements.\"\u003cbr/\u003e34. Set up of expert Nastassia Johnson, Let Me Eat Cake blog, dessert expert\u003cbr/\u003e35. Close up of her website\u003cbr/\u003e36. SOUNDBITE (English) Nastassia Johnson, Let Me Eat Cake blog, dessert expert\u003cbr/\u003e\"While some people may think that cupcakes are on a decline, a recent report by The Nielsen Perishables Group, which is a global producer of research and analytics, has shown last year alone that the cupcake industry has grown by 18.3 per cent and it maintains a continued growth. In Los Angeles, cupcake bakeries continue to pop up all the time. A recent James Beard trend report though said though that the Kouign-amann, which is a buttery caramelised pastry from Brittany, France, is poised to be the next cupcake. And like the cupcake it's transportable. It's individually packaged. Food and Wine also stated that it's a 2012 trend and in Los Angeles you can see the Kouign-amann popping up at high end notable bakeries.\" \u003cbr/\u003e37. Mid pan of lineup for Sprinkles ice cream at  Sprinkles ice cream parlour\u003cbr/\u003e38. Mid of a scoop of ice cream being put into a cup\u003cbr/\u003e39. Wide pan of customers waiting for their ice cream\u003cbr/\u003e40. Mid of two young men eating their ice cream\u003cbr/\u003e41. Medium of customer being handed Red Velvet ice cream in Red Velvet cone\u003cbr/\u003e42. Close up of Red Velvet cone being made on girl\u003cbr/\u003e43. Close up of Red Velvet cone being shaped by machine\u003cbr/\u003e44. Close up of Red Velvet cone \u003cbr/\u003e45. Tit up of customer trying a cup of ice cream with half a cupcake topper\u003cbr/\u003e46. Mid of employee carrying tray with finish cupcakes past the camera \u003cbr/\u003e47. Mid of employee putting a tray of cupcake mix into oven to bake\u003cbr/\u003e48. Mid of colourful cupcakes\u003cbr/\u003e49. Close up of the sugar cupcake topper reading \"Beverly Hills\"\u003cbr/\u003eIn Beverly Hills, an ATM delivering just cupcakes is booming, with people queuing up to buy the sweet treats in the early hours of the morning.\u003cbr/\u003eIt's a sign that the cupcake trend is still very much alive and business remains sweet.\u003cbr/\u003eWhen it comes to late night activities in Beverly Hills, going for a gourmet cupcake has become a ritual for many.\u003cbr/\u003eNight owls craving the pastry of choice have found a solution to their ill-timed sweet tooth pangs: a machine that onIy dispenses the designer comfort food once the chefs have gone home.\u003cbr/\u003eLong queues now line up on the pavement outside a 24-hour cupcake ATM.\u003cbr/\u003eCrowds can be found purchasing the individually boxed dessert all night long for $4 US Dollars per serving.  \u003cbr/\u003eLos Angeles based Sprinkles, the world's first haute designer cupcake bakery, is the first to have an ATM installed right outside its original Beverly Hills flagship location. \u003cbr/\u003eCandace Nelson, founder and CEO of SprinkIes, says she found inspiration in her pregnancy cravings. \u003cbr/\u003e\"I've been completely amazed. I mean it was it was just kind of a kooky idea I came up with in the middle of the night. I was pregnant with my second son and I thought I own a cupcake shop and I can't even get a cupcake at two in the morning. I just dreamed up the idea of a cupcake ATM where freshly baked cupcakes could be accessible 24 hours a day and never thought there would be lines at two in the morning in Beverly Hill!\" \u003cbr/\u003eThe cupcake fever begun in New York in the 1990s, but Sprinklers took it to new heights with a gourmet version of the humble cake. \u003cbr/\u003eHere in Beverly Hills, on average 13 to 14 hundred cupcakes are sold daily plus another 1-thousand nightly from the ATM.\u003cbr/\u003eThe store closes at 9pm local (1400GMT) and that's when this ATM goes into action.\u003cbr/\u003eNow with the business explosion transferred outside to the machine, for many tourists getting a Sprinkles cupcake is a right of passage. \u003cbr/\u003eFor many locals it's just a fun thing to do such as Guy Zachery Levine, who dragged his sister Sabrina aIong for a bite of this sweet temptation.\u003cbr/\u003e\" I actually heard about it on TV. I like the Food Network.\", he says \"I sometimes watch the TV show Cupcake Wars. They had Sprinkles and I drove by and I saw this huge line and I said what is that? I found out about it through a couple of friends and then eventually now I final made my way out here.\"\u003cbr/\u003eSabrina Levine says it's a cute idea.\u003cbr/\u003e\"I think it's kind of fun. I think trying out once is good but maybe waiting in line for a while too long. I may come back another time hopefully at 2 am and maybe there will be no one in line. I thought it was really cute,\" she adds.\u003cbr/\u003eAnother customer is delighted with the round-the-clock idea.\u003cbr/\u003e\"I love the idea that when the store is closed you can come up to a machine and order a cupcake any time of the night. That's what I Iove about this country!,\" she says.\u003cbr/\u003eWith the swipe of a credit card, a scan of the flavour choices on the touch screen, and a 10 second wait, a sophisticated cupcake coughs out of the machine.\u003cbr/\u003eThe ATM is fiIIed at 11pm (16GMT) nightly with the handcrafted cupcakes made with no preservatives, transfats or artificial flavours, and packaged in recycled brown boxes.\u003cbr/\u003eA few months into its life, the Sprinkles ATM is operating at full throttle. \u003cbr/\u003e\"From day one we had a great business but about eight months in we had Oprah Winfrey talking about our cupcakes. Katie Holmes and Tom Cruise were talking about our cupcakes. It's sort of that trifecta of word of mouth, great product and then great visibility from the celebrity endorsements,\" Nelsen explains.\u003cbr/\u003eDessert expert Nastassia Johnson of the famed treats blog Let Them Eat Cake says the enormity of this small machines success has taken the food industry by storm.\u003cbr/\u003e\"While some people may think that cupcakes are on a decline, a recent report by The Nielsen Perishables Group, which is a producer of research, has shown last year alone that the cupcake industry has grown by 18.3 per cent and it maintains a continued growth. In Los Angeles, cupcake bakeries continue to be pop up all the time,\" she says. \"A recent James Beard trend report though said the Kouign-amann, which is a buttery caramelised pastry from Brittany, France, is poised to be the next cupcake. And like the cupcake it's transportable. It's individually packaged. Food and Wine also stated that it's a 2012 trend and in Los Angeles you can see the Kouign-amann popping up at high end notable bakeries.\" \u003cbr/\u003eNext door is the Sprinkles ice cream parlour - and it's picking up trade from the cupcake crowd.\u003cbr/\u003eThey're happy to wait for specialities such as the famed Red Velvet ice cream with chunks of cupcake inside served in original Red Velvet handmade cones. Also popular is the ice cream with a cupcake topper.\u003cbr/\u003eSprinkles has shops across the United States and also provides other stores in the US and Canada, and it looks as if its Beverly Hills outlet will continue to be the \"haute pastry\" trendsetter for a while. \u003cbr/\u003eClients are reminded: \u003cbr/\u003e(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com. \u003cbr/\u003e(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service \u003cbr/\u003e(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their 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fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Cupcake ATM for late night sweet treats\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Cupcake ATM for late night sweet treats\" title=\"Cupcake ATM for late night sweet treats\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}