{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Cutting edge technology on display at the Barcelona mobile phone conference' data-url='/boclips/videos/5c54bd38d8eafeecae1327ec' data-video-url='/boclips/videos/5c54bd38d8eafeecae1327ec' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nCutting edge technology on display at the Barcelona mobile phone conference\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eBarcelona, February 16, 20091. Wide shot of entrance2. Tilt down of towers3. Close up of sign4. Tilt down of congress palace5. Various shots of exhibition6. Various shots of Motorola stand7. SOUNDBITE: (English) Tom Satchweii, marketing...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eBarcelona, February 16, 2009\u003cbr/\u003e1. Wide shot of entrance\u003cbr/\u003e2. Tilt down of towers\u003cbr/\u003e3. Close up of sign\u003cbr/\u003e4. Tilt down of congress palace\u003cbr/\u003e5. Various shots of exhibition\u003cbr/\u003e6. Various shots of Motorola stand\u003cbr/\u003e7. SOUNDBITE: (English) Tom Satchweii, marketing director of Motorola\u003cbr/\u003e\"I am very proud to introduce the Motorola Aura. This is our new prestige cell phone that we've just brought to the market place in the last couple of months. The Motorola Aura really is an epitome of Motorola's design heritage and engineering background. Here we have a premium cell phone. Cell phone with the world's first circular display, 62 karats sapphire crystal lens covering a 300 dot per inch TFT screen. It's absolutely spectacular. On the back of the phone we can actually see it's been inspired by watches. We see working gear mechanisms, tungsten carbide tipped to make sure that is durable today as they are at the hundredth time the product is ever been used.\"\u003cbr/\u003e8. Two shots of Motorola Aura special edition with diamonds\u003cbr/\u003e9. Various shots of Motorola W233 made from recycled plastic bottles\u003cbr/\u003e10. Wide shot of Sony Ericsson stand\u003cbr/\u003e11. Various shots of stand\u003cbr/\u003e12. SOUNDBITE: (English) Lumy George, market development manager of Sony Ericsson\u003cbr/\u003e\"This is the Sony Ericsson \"Idou\". Is the first on the unlimited entertainment banner and what it does is it brings together the strength from the cyber shot and the strength from the (inaudible), strength from communication and strength from entertainment also. What we have on the handset are all those strength all together so customers actually enjoy all of those strength points together.\"\u003cbr/\u003e13. Wide shot of Nokia stand\u003cbr/\u003e14. Various shots of stand \u003cbr/\u003e15. SOUNDBITE: (English) Jose Luis Martinez, vice president of Nokia N series\u003cbr/\u003e\"N97 is the most important launch we are making this year. It offers the consumer touch and QWERTY user interface with a 3.5 inches screen. At the same time is offering the consumer 32 gigabytes inside memory together with a memory slot that is able to support another 32 gigabytes more. And at the same time is offering the consumer the possibility to personalise his internet access with six dynamic widgets on the screen.\"\u003cbr/\u003e16. Various shots of Nokia N97\u003cbr/\u003e17. Pan across exhibition to Samsung stand\u003cbr/\u003e18. Various shots of stand\u003cbr/\u003e19. SOUNDBITE: (English) Andy Farran, salesperson from Samsung UK\u003cbr/\u003e\"The key different on this handset is the fact that is an ultra touch handset so therefore it's got an organic screen. Benefit of organic screen is that they are much brighter, much vibrant and much colourful than standard TFT or (inaudible) screens. Not only that. It measures just 12.7mm slim and it encompasses an eight megapixels camera. So you've got all the camera features that you normally have but in a much slimmer device.\"\u003cbr/\u003e20. Various shots of exhibition\u003cbr/\u003e21. SOUNDBITE: (English) Katherine Trebnick, Vox Pop \u003cbr/\u003e\"One of the things that I think it is different from last year is that there is more concentration on emerging markets. So you are hearing a lot of the suppliers talk about growth in Africa, India and China. So even with the financial crisis and the credit crisis there is still growth in emerging markets.\"\u003cbr/\u003e22. Pan across exhibition to Life Vibe stand\u003cbr/\u003e23. Various shots of visitor participating in game\u003cbr/\u003e24. SOUNDBITE: (English) Cees Geel, managing director of NXP software\u003cbr/\u003e\"So in this crisis the imagination of the people is coming really to something fantastic. And that's why we present here in Life Vibe studios in Barcelona. What you can do here is that you can be your own star in the movie but also we can have you on a poster for that movie. That is our technology enabling in mobile phones.\"\u003cbr/\u003e25. Various shots visitors talking on mobile phones\u003cbr/\u003eChances are, you have a mobile phone in your pocket or your purse. \u003cbr/\u003eBut the future direction of the mobile industry is very much in the air in Barcelona, where an expected 50,000 industry officials from major cell phone makers, telecom companies and high-technology firms are converging for the annual four-day event. \u003cbr/\u003eThe entire conference itself is less electrifying than in past years. \u003cbr/\u003eSlightly fewer industry officials registered _ 49,000, down from 55,000 last year _ probably reflecting cost-cutting measures back at headquarters.\u003cbr/\u003eThe softness in the market for new mobile phones showed clearly on Monday in a thin array of new product rollouts at the GSMA Mobile World Congress trade show in Barcelona, usually full of eye-catching gadgets.(February 16-19, 2009). \u003cbr/\u003e With the global recession making companies hold back, big device launches were thin on the ground, and anyone wanting a flurry of new products using the Android operating system developed by Google will have to wait.\u003cbr/\u003eHighlights from this year's event include phones at each end of the financial and sustainable scale. \u003cbr/\u003eAt Motorola an AURA phone is encrusted with diamonds and retails for $6000.\u003cbr/\u003eTom Satchweii, marketing director of Motorola says that it boasts  \" the world's first circular display, 62 karats sapphire crystal lens covering a 300 dot per inch TFT screen. It's absolutely spectacular. On the back of the phone we can actually see it's been inspired by watches. We see working gear mechanisms, tungsten carbide tipped to make sure that is durable today as they are at the hundredth time the product is ever been used.\"\u003cbr/\u003eThe standard non-diamond version costs $2000.  \u003cbr/\u003eAt the other end of the market for people with a global conscience and a tighter budget Motorola are also showing the Motorola W233 which is made from plastic bottles. \u003cbr/\u003eAlready on the market - it costs just U$S 9.99. in the United States - with a contract.\u003cbr/\u003eSony Ericsson announced its first full touchscreen phone with 12 megapixel camera running Symbian Foundation S60 software _ the first non-Nokia phone to launch with the platform. \u003cbr/\u003eThe phone, called the idou during the development stage, will be launched in the coming months with a commercial name and brought to market in the second half of this year.\u003cbr/\u003eNokia Corp. is launching a new service that will sell applications, ring tones and other content for its cell phones, giving it a more unified front against similar platforms run by Apple Inc. and Google Inc.\u003cbr/\u003eThe new Ovi Store will be similar to Apple's �App Store� for the iPhone and Google's software marketplace for\u003cbr/\u003eAndroid phones, but will extend the concept by also selling other downloads like background images and videos.\u003cbr/\u003eThe store will open in May and will be accessible to about 50 million existing mid- to high-end Nokia phones through a software upgrade, said George Linardos, vice president of marketing for Nokia's media division. \u003cbr/\u003eThe new flagship N97 phone, which comes out in June, will be the first phone to support the store out of the box and will cost around 550 Euro or $700 US Dollars.\u003cbr/\u003eJose Luis Martinez, vice president of Nokia N series describes their most important product of 2009. \u003cbr/\u003e\"N97 is the most important launch we are making this year. It offers the consumer touch and QWERTY user interface with a 3.5 inches screen. At the same time is offering the consumer 32 gigabytes inside memory together with a memory slot that is able to support another 32 gigabytes more. And at the same time is offering the consumer the possibility to personalise his internet access with six dynamic widgets on the screen.\"\u003cbr/\u003eSamsung unveiled the SAD3 or \"ultra touch\" handset. \u003cbr/\u003eIt will cost around 400-500 euro ($500 - $640 US dollars)  plus taxes and launches in the UK and Germany next week. \u003cbr/\u003eAndy Farran from Samsung UK says it has all the same features of most smart phones but is much slimmer at 127.7 mm. \u003cbr/\u003eMobile phone industry insiders agree that in these tough economic times technology should be used creatively to attract new customers. \u003cbr/\u003eDutch company NXP Software has developed software that enables users of smart phones to shoot (film) their own movie and share it with friends through social networks. \u003cbr/\u003eThe wireless industry is not immune to the downturn. Handset operators from Nokia to Motorola are cutting jobs. \u003cbr/\u003eSo is chipmaker Intel and software giant Microsoft.\u003cbr/\u003eGiven the fact so many people already have cell phones in their pockets, analysts say handset sales could drop by as much as 20 to 30 percent this year. \u003cbr/\u003eAnd, critically to a technology-driven industry, investment is slipping, according to a survey of the industry's top 100 CEOs by the mobile phone industry's trade association GSMA.\u003cbr/\u003eOne source of the optimism is the smart phone revolution is only getting under way. \u003cbr/\u003eWorldwide, only about 11 percent of phones are smart phones, ones that combine phone telephony with the functions of a PC. \u003cbr/\u003eVisitor Katherine Trebnick agrees that emerging markets are important areas of growth. \u003cbr/\u003eMarket-research firm  IDC anticipates that the market share of smart phones will increase to 14 percent in 2009 - from 130 million sold in 2008 to 171 million this year - even as the overall market shrinks.\u003cbr/\u003eAnalysts and industry insiders expect market consolidation and big-brand partnerships, even if it doesn't emerge at the mobile congress or in the coming months.\u003cbr/\u003eKeyword science technology\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv 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