{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='++ REPLAY ++Study claims smokers have more success quitting with e-cigarettes' data-url='/boclips/videos/5c54bd0ad8eafeecae13123f' data-video-url='/boclips/videos/5c54bd0ad8eafeecae13123f' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\n++ REPLAY ++Study claims smokers have more success quitting with e-cigarettes\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eA new scientific review of e-cigarettes has found they are likely to be much less harmful than conventional cigarettes for both users and bystanders.The latest review looked at a number of major studies including evidence that people are...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eA new scientific review of e-cigarettes has found they are likely to be much less harmful than conventional cigarettes for both users and bystanders.\u003cbr/\u003eThe latest review looked at a number of major studies including evidence that people are more likely quit smoking tobacco if they inhale nicotine vapour instead. \u003cbr/\u003eAre they better than smoking real cigarettes.. or just as harmful?\u003cbr/\u003eA study released this week by Queen Mary University of London has found the benefits of electronic cigarettes outweigh the potential harms. \u003cbr/\u003eCompared to conventional cigarettes, researchers say the current evidence does not justify regulating the electronic versions more strictly. \u003cbr/\u003eIt found smokers who have not managed to stop smoking with other treatments may actually benefit from switching to e-cigarettes. \u003cbr/\u003eIt's a similar conclusion reached by a number of other studies carried out into the use, content and safety of e-cigarettes. \u003cbr/\u003eThe University College London recently surveyed the outcome of 5000 smokers who wanted to kick their habit.\u003cbr/\u003eOne of the researchers, Professor Robert West says: \"We identified three groups that we were interested in. One was people who'd used an e-cigarette and nothing else, another group was people who'd used one of the licensed nicotine products, patch, gum whatever and nothing else and another group who used nothing at all and we looked to see whether they were still not smoking and we were also able to adjust statistically for any other sort of differences that might have been between them. For example, we know that people who use a nicotine product are actually more dependent than others so you've got to adjust for that and when we compared the success rates of those groups, what we found was, those who were using the electronic cigarette were about 60% more likely still not to be smoking than either of the other two groups.\" \u003cbr/\u003eNot all public health experts are convinced by the findings.\u003cbr/\u003eMartin McKee is Professor of European Public Health at the London School of Hygiene \u0026amp;amp; Tropical Medicine (LSHTM).\u003cbr/\u003eHe says: \"We have a product that is being marketed in a way that often looks exactly like real cigarettes. This is a very good way of getting round the existing bans on (the) marketing of cigarettes when your products, to children, will look exactly the same. So I simply don't accept that there's no harm associated with them. The other thing is that nicotine is not an entirely safe product. Remember that nicotine is used as an insecticide so if people are happy sitting with essentially insecticide floating around in the room with them that's fine.\"\u003cbr/\u003eMcKee's main concern is what he describes as the re-normalising of cigarette imagery. \u003cbr/\u003eWest is frustrated by such arguments.\u003cbr/\u003eHe says: \"This (tobacco smoking) is killing something like five to six million people a year, the figures are just astronomical.\"\u003cbr/\u003eWest acknowledges the long term health effects of e-cigarettes are unknown. But he says the number of deaths from conventional tobacco is much worse.  \u003cbr/\u003e\"The opportunity, potentially to drastically reduce that (deaths) is something we simply cannot give up. Yes there are risks attached to it in theory,but those have to be weighed against the gains and this is where, you know, the controversy is and where all the debate is about e-cigarettes. On the one hand you've got people who see that opportunity and I'm one of them and think we must cautiously go with it and there are others who just see it as a threat and I think that is a mistake.\" \u003cbr/\u003eA number of cities, including New York and Chicago have banned e-cigarettes in public places. Other regulatory bodies around the world are currently debating whether to impose similar measures. \u003cbr/\u003eProfessor Martin McKee says smoking rates must be reduced, but not with e-cigarettes. \u003cbr/\u003e\"If we really want to make a difference on smoking then we need to go for the classic measures which are to address price through tax hikes, the advertising, the marketing which is particularly by going for plain packs and reducing the availability as in the point of sales displays that we have and we know from the experience in Australia and New  Zealand that we can achieve levels that are perhaps a quarter of what we're seeing in smoking rates in the United Kingdom, without using an unproven technology of marginal benefit if any and with serious risks of re-normalising the imagery of smoking.\"\u003cbr/\u003eMcKee is deeply opposed to governments allowing licensed products from e-cigarettes, especially if the companies producing them are tobacco companies.\u003cbr/\u003eWest argues that licensing obstructs innovation, because companies don't want to invest in something which may not be permitted to get to market. He also believes that this is why nicotine replacement products have not evolved to become more effective.\u003cbr/\u003eWest says electronic cigarette design and nicotine delivery is rapidly improving for this reason.\u003cbr/\u003e\"We actually have already two experimental studies, two randomised controlled trials which found that forms of these cigarettes which are now obsolete, they weren't actually very good e-cigarettes so they're not on the market any more, but those were when given with a bit of professional support were actually similar to the licensed nicotine products in terms of their benefit for smokers. What we now see from our research, is that when there's no professional support involved, which is actually how most people are using these things, that there is some benefit for these products whereas for the licensed nicotine product, unfortunately we're not seeing that kind of benefit so it's a piece of the jigsaw puzzle, I think it's quite positive for e-cigarettes, but of course we do need more research continually,\" he says.\u003cbr/\u003eFar from concluding the argument over e-cigarettes the latest studies have fuelled the debate.\u003cbr/\u003eSome believe it's an opportunity to be grasped to help people quit tobacco. Others see e-cigarettes as circumventing the advances achieved by laws banning smoking in public.\u003cbr/\u003eNew York, US, April 25, 2014\u003cbr/\u003e1. Mid zoom in on man exhaling vapour from e-cigarette \u003cbr/\u003e2. Mid of man behind cafďż˝ counter exhaling e-cigarette \u003cbr/\u003e3. Close of man sucking on e-cigarette \u003cbr/\u003e4. Close of woman walking and holding tobacco cigarette\u003cbr/\u003e5. Close of woman sitting smoking tobacco cigarette\u003cbr/\u003eBarcelona, Spain, November 7, 2013\u003cbr/\u003e6. Wide of tobacconist selling cigarettes in his shop\u003cbr/\u003e7. Mid of cigarettes  \u003cbr/\u003e8. Close of packet of cigarettes on rotating display\u003cbr/\u003e9. Close of tobacconist reaching for cigarettes from shelf \u003cbr/\u003e10. Mid of tobacconist serving customer\u003cbr/\u003e11. Mid of man smoking in street \u003cbr/\u003e12. Mid of woman sitting in outdoor restaurant smoking \u003cbr/\u003eLondon, UK, May 13, 2014\u003cbr/\u003e13. Mid of Professor Robert West working on report at his computer \u003cbr/\u003e14. Close of computer screen showing smoking habits \u003cbr/\u003e15. Close of West \u003cbr/\u003e16. SOUNDBITE: (English), Professor Robert West, Professor of Health Psychology and Director of Tobacco Studies, University College London \u003cbr/\u003e\"We identified three groups that we were interested in. One was people who'd used an e-cigarette and nothing else, another group was people who'd used one of the licensed nicotine products, patch, gum whatever and nothing else and another group who used nothing at all and we looked to see whether they were still not smoking and we were also able to adjust statistically for any other sort of differences that might have been between them. For example, we know that people who use a nicotine product are actually more dependent than others so you've got to adjust for that and when we compared the success rates of those groups, what we found was, those who were using the electronic cigarette were about 60% more likely still not to be smoking than either of the other two groups.\" \u003cbr/\u003e17. Wide tilt down of building at London School of Hygiene and Tropical Medicine to zoom in of Professor Martin McKee walking \u003cbr/\u003e18. SOUNDBITE: (English), Dr. Martin McKee, professor of public health, London School of Hygiene and Tropical Medicine (LSHTM)\u003cbr/\u003e\"We have a product that is being marketed in a way that often looks exactly like real cigarettes. This is a very good way of getting round the existing bans on (the) marketing of cigarettes when your products, to children, will look exactly the same. So I simply don't accept that there's no harm associated with them. The other thing is that nicotine is not an entirely safe product. Remember that nicotine is used as an insecticide so if people are happy sitting with essentially insecticide floating around in the room with them that's fine.\"\u003cbr/\u003eTurin, Italy, December 10, 2013\u003cbr/\u003e19. Close of man rolling tobacco for cigarette \u003cbr/\u003e20. Mid of man smoking \u003cbr/\u003e21. Close of man smoking \u003cbr/\u003e22. Mid of man exhaling \u003cbr/\u003eLondon, UK, May 13, 2014\u003cbr/\u003e23. SOUNDBITE: (English), Professor Robert West, Professor of Health Psychology and Director of Tobacco Studies, University College London \u003cbr/\u003e\"This is killing something like five to six million people a year, the figures are just astronomical.\"\u003cbr/\u003eTurin, Italy, December 10, 2013\u003cbr/\u003e24. Close of nicotine labels for e-cigarettes \u003cbr/\u003e25. Close of bottles of nicotine on conveyor belt in factory \u003cbr/\u003e26. Close of nicotine bottles being filled \u003cbr/\u003e27. Mid of man filling bottles with large vat of nicotine fluid in foreground \u003cbr/\u003e28. Close of bottles \u003cbr/\u003eLondon, UK, May 13, 2014\u003cbr/\u003e29. SOUNDBITE: (English), Professor Robert West, Professor of Health Psychology and Director of Tobacco Studies, University College London \u003cbr/\u003e\"The opportunity, potentially to drastically reduce that (deaths) is something we simply cannot give up. Yes there are risks attached to it in theory,but those have to be weighed against the gains and this is where, you know, the controversy is and where all the debate is about these cigarettes. On the one hand you've got people who see that opportunity and I'm one of them and think we must cautiously go with it and there are others who just see it as a threat and I think that is a mistake.\" \u003cbr/\u003eNew York, US, April 25, 2014\u003cbr/\u003e30. Various close of flavoured nicotine fluid bottles \u003cbr/\u003e31. Close of vapour coming out of an inhaler device \u003cbr/\u003e32. Mid zoom out of man and close zoom in again \u003cbr/\u003eLondon, UK, May 13, 2014\u003cbr/\u003e33. SOUNDBITE: (English), Dr. Martin McKee, professor of public health, London School of Hygiene and Tropical Medicine (LSHTM)\u003cbr/\u003e\"If we really want to make a difference on smoking then we need to go for the classic measures which are to address price through tax hikes, the advertising, the marketing which is particularly by going for plain packs and reducing the availability as in the point of sales displays that we have and we know from the experience in Australia and New  Zealand that we can achieve levels that are perhaps a quarter of what we're seeing in smoking rates in the United Kingdom, without using an unproven technology of marginal benefit if any and with serious risks of re-normalising the imagery of smoking.\"\u003cbr/\u003eBarcelona, Spain, November 7, 2014\u003cbr/\u003e34. Various of man using e-cigarette sitting outside bar \u003cbr/\u003eTurin, Italy, December 10, 2013\u003cbr/\u003e35. Close of e-cigarette devices on display \u003cbr/\u003e36. Mid of woman using electronic cigarette watched by her friend \u003cbr/\u003eLondon, UK, May 13, 2014\u003cbr/\u003e37. SOUNDBITE: (English), Professor Robert West, Professor of Health Psychology and Director of Tobacco Studies, University College London \u003cbr/\u003e\"We actually have already two experimental studies, two randomised controlled trials which found that forms of these cigarettes which are now obsolete, they weren't actually very good these cigarettes so they're not on the market any more, but those were when given with a bit of professional support were actually similar to the licensed nicotine products in terms of their benefit for smokers. What we now see from our research, is that when there's no professional support involved, which is actually how most people are using these things, that there is some benefit for these products whereas for the licensed nicotine product, unfortunately we're not seeing that kind of benefit so it's a piece of the jigsaw puzzle, I think it's quite positive for e-cigarettes, but of course we do need more research continually.\"\u003cbr/\u003eBarcelona, Spain, November 7, 2013\u003cbr/\u003e38. Close of man exhaling vapour\u003cbr/\u003e39. 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id=\"educator-rating-form-root\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-resource'\u003e\n\u003cdiv aria-label='Show resource details' class='rp-show-info' role='button' tabindex='0'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\nShow resource details\n\u003c/div\u003e\n\u003cdiv aria-label='Video player' class='player' id='player-wrapper' role='region'\u003e\n\u003cdiv class='relative container mx-auto' id='lp-boclips-visitor-thumbnail'\u003e\n\u003ca class=\"block\" data-html=\"true\" data-placement=\"bottom\" data-trigger=\"click\" data-content=\"\u003cdiv class=\u0026quot;text-center py-2\u0026quot;\u003e\u003ca class=\u0026quot;bold\u0026quot; href=\u0026quot;/auth/users/sign_in\u0026quot;\u003eSign in\u003c/a\u003e or \u003ca class=\u0026quot;bold text-danger\u0026quot; data-posthog-event=\u0026quot;Signup: LP Signup Activity\u0026quot; data-posthog-location=\u0026quot;body_link_boclips\u0026quot; data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: ++ REPLAY ++Study claims smokers have more success quitting with e-cigarettes\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"++ REPLAY ++Study claims smokers have more success quitting with e-cigarettes\" title=\"++ REPLAY ++Study claims smokers have more success quitting with e-cigarettes\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 absolute top-1/2 left-1/2 -mt-8 -ml-8 cursor-pointer z-0 border-2 border-primary drop-shadow-md lp-boclips-thumbnail-playBtn'\u003e\n\u003ci class='fa-solid fa-play text-primary text-3xl ml-1 drop-shadow-xl'\u003e\u003c/i\u003e\n\u003c/span\u003e\n\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"}