{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Youth culture buzz for millions of young Kenyans' data-url='/boclips/videos/5c54bcd2d8eafeecae12f8ab' data-video-url='/boclips/videos/5c54bcd2d8eafeecae12f8ab' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nYouth culture buzz for millions of young Kenyans\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP TelevisionNairobi, Kenya - June 3, 20111. Shujaaz FM logo and animation2. Various of artists drawing cartoon characters3. Various of animated cartoon4. Various of artists drawing cartoon characters5. Various of animated Charlie Peli...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television\u003cbr/\u003eNairobi, Kenya - June 3, 2011\u003cbr/\u003e1. Shujaaz FM logo and animation\u003cbr/\u003e2. Various of artists drawing cartoon characters\u003cbr/\u003e3. Various of animated cartoon\u003cbr/\u003e4. Various of artists drawing cartoon characters\u003cbr/\u003e5. Various of animated Charlie Peli character\u003cbr/\u003e6. Various of animated comic characters\u003cbr/\u003e7. Close of computer screen showing comic drawing\u003cbr/\u003e8. Close of artist at work\u003cbr/\u003e9. Close of of sound mixing desk\u003cbr/\u003e10. Close of audio frequency screen\u003cbr/\u003e11. Wide of DJ at microphone in studio\u003cbr/\u003e12. Wide of DJ from behind in studio\u003cbr/\u003e13. Mid of girl reading Shujaaz comic\u003cbr/\u003e14. Close of Facebook page\u003cbr/\u003e15. Close of scroll through Facebook page\u003cbr/\u003e16. Set up of Shujaaz Director Rob Burnett \u003cbr/\u003e17. SOUNDBITE (English) Rob Burnett, Director 'Well Told Story':\u003cbr/\u003e\"We thought there was a gap and an opportunity and a need to develop new some new kinds of youth-focused media in the public interest to deliver bright ideas and inspiration and motivation to 20 million, 25 million young Kenyans who need a chance.\"\u003cbr/\u003e18 . Wide of people sitting reading comic\u003cbr/\u003e19. SOUNDBITE (English) Rob Burnett, Director 'Well Told Story':\u003cbr/\u003e\"Half the population of Kenya aged under 18, two thirds of the population is aged under 30. There is a huge demand for information and ideas and inspiration for young people who are facing unemployment, uncertain future, who can't now rely on the systems to deliver opportunities to them, but who need to go out and make their own futures.\"\u003cbr/\u003e20. Various of comic being printed\u003cbr/\u003e21. Tilt up girls reading Shujaaz comic\u003cbr/\u003e22. Close of DJ in radio studio\u003cbr/\u003e23. Various of comic production at printers\u003cbr/\u003e24. Wide of comic being distributed at kiosk\u003cbr/\u003e25. Various of children reading Shujaaz comic\u003cbr/\u003e26. Mid of Shujaaz poster\u003cbr/\u003e27. Various of Fatima Aly Jaffer looking at comic artwork\u003cbr/\u003e28. Close of pencil sketching of artwork\u003cbr/\u003e29. Wide of comic on computer screen\u003cbr/\u003e30. SOUNDBITE (English) Fatima Aly Jaffer, Art Producer, Shujaaz:\u003cbr/\u003e\"When a story comes to me I have to sit with each artist, go through it and then we storyboard it and see how that particular character can tell that story visually, so that we are true to the character, because we have very well defined characters. We have our playful characters, we have our more serious characters.\"\u003cbr/\u003e31.  Close of audio levels\u003cbr/\u003e32.  Various of DJ in studio\u003cbr/\u003e33.  Various of Facebook page\u003cbr/\u003e34.  Close of comic page at printers showing facebook logo\u003cbr/\u003e35.  Various of people reading the comic\u003cbr/\u003e36. SOUNDBITE (English) Rob Burnett, Director 'Well Told Story':\u003cbr/\u003e\"The challenge of course is that Sheng is not a formal language and it exists differently wherever you go around the country. And so it has been a challenge to figure out how do we put Sheng on paper, sometimes for the first time, and make sure that everyone can understand it.\"\u003cbr/\u003e40.  Various of comics at printers\u003cbr/\u003e41.  Various of girls reading comic\u003cbr/\u003e42.  Set up of Paul Peter Kades typing on laptop\u003cbr/\u003e43.  SOUNDBITE  (English) Paul Peter Kades, writer, Shujaaz;\u003cbr/\u003e\"I've walked in the streets of Nairobi and the adjacent environments and I'll tell you, when the comic books hits the streets on the day of distribution, you will find all ages reading the comic. You will even find people smiling alone as they read the comic and that tells you people love it.\"\u003cbr/\u003e44.  Various of people reading Shujaaz comic\u003cbr/\u003e45.  Animated comic and closing Shujaaz title\u003cbr/\u003eMillions of young Africans are finally getting their voice heard with a new youth culture brand from Kenya.\u003cbr/\u003eShujaaz, meaning 'heroes', speaks for the 27 million people, 73% of Kenya's population, aged under 30.\u003cbr/\u003eShujaaz!  For the young people of Kenya, Shujaaz is a mirror on their own culture and aspirations.\u003cbr/\u003eEncompassing everything from animated cartoons, to a comic book, an online community and a daily FM radio show, Shujaaz is a brand that says it all.\u003cbr/\u003e27 million people, 73% of Kenya's population, are aged under 30 - and Shujaaz is designed to be their voice in the world.\u003cbr/\u003eShujaaz, meaning 'heroes' in Kenya's Kiswahili language, aims to empower young people to be heroes in their own communities.\u003cbr/\u003eIt is the inspiration of Well Told Story, a Nairobi-based communications company. \u003cbr/\u003eDirector Rob Burnett explains how Shujaaz came about, from the demand of an entire generation of previously ignored young Kenyans. \u003cbr/\u003e\"We thought there was a gap and an opportunity and a need to develop new some new kinds of youth-focused media in the public interest to deliver bright ideas and inspiration and motivation to 20 million, 25 million young Kenyans who need a chance.\"\u003cbr/\u003eShujaaz is supported by commercial sponsors and development agencies keen to get useful messages out to young people, in a ways that are exciting and motivating. The demand is there, says Rob Burnett:\u003cbr/\u003e\"Half the population of Kenya is aged under 18, two thirds of the population is aged under 30. There is a huge demand for information and ideas and inspiration for young people who are facing unemployment, uncertain future, who can't now rely on the systems to deliver opportunities to them, but who need to go out and make their own futures.\"\u003cbr/\u003eSince it launched in February 2010 the growth of Shujaaz's audience of readers and listeners has been phenomenal. \u003cbr/\u003eA monthly print run of 600,000 copies is given free with The Daily Nation newspaper and across the country at Safaricom m-pesa (a mobile-based money transfer agents). The Shujaaz comic is already Kenya's most widely distributed publication. \u003cbr/\u003eStudies show that an average of ten people read each issue, meaning the comic already reaches around 6 million people. \u003cbr/\u003eArtwork for the comic is overseen by Art Producer Fatima Aly Jaffer - from the pencil drawings at storyboarding stage to completion.\u003cbr/\u003eFatima explains how they match the art with the stories:\u003cbr/\u003e\"When a story comes to me I have to sit with each artist, go through it and then we storyboard it and see how that particular character can tell that story visually, so that we are true to the character, because we have very well defined characters. We have our playful characters, we have our more serious characters.\"\u003cbr/\u003eThe comic portrays the lives of four 'ordinary' young people, from different walks of Kenyan society, the idea being that everyone will be able to emphasise closely with at least one character.\u003cbr/\u003eThere's Maria Kim, a fighter for justice in her city slum, Malkia, a rebellious teenager living on the country's coast and Charlie Pele, a farmer's son from rural Kenya who's mad about soccer,\u003cbr/\u003eBreathing life into the comic is the radio show, broadcast daily across 22 leading Kenyan FM stations, following the stories set out in the comic. \u003cbr/\u003ePresented by a young artist who voices DJ Boyie, one of the fictional characters from the comic - whose real identity must remain a secret, to keep the magic alive.\u003cbr/\u003eOther media channels are also integral to Shujaaz - creating as many channels as possible through which the audience can engage with the Shujaaz world and the stories. \u003cbr/\u003eWith over 7,000 fans on Facebook alone - the web community further blurs the boundary between fiction and reality.\u003cbr/\u003eTypical stories combine adventure with information - simple ways to make money, rearing chickens, growing spinach, to microfinance in the slums and engaging with government. \u003cbr/\u003eIn a patriarchal society where elders rule and youngsters keep quiet  - Shujaaz encourages young people to stand up to adults exploiting them or ignoring them, and to have a voice and say in how their neighbourhoods are run.\u003cbr/\u003eIt is also breaking new ground in language. It is written in Sheng, a slang born in Nairobi's slums, which is rapidly becoming the new language for modern day Kenya's entire under-30 age group.\u003cbr/\u003eShujaaz is believed to be the first ever to turn this spoken vernacular into the written word. A challenging task given that it is evolving day by day, says Rob Burnett:\u003cbr/\u003e\"The challenge of course is that Sheng is not a formal language and it exists differently wherever you go around the country. And so it has been a challenge to figure out how do we put Sheng on paper, sometimes for the first time, and make sure that everyone can understand it.\"\u003cbr/\u003eThe appetite and awareness for Shujaaz is growing - more radio stations are wanting to air the show and more comics will have to be circulated each month to keep up with demand. \u003cbr/\u003eFor others, Shujaaz success is more obvious, people call in or chat on Facebook and Twitter about how they have tried ideas out and whether they are working. \u003cbr/\u003eBut, as writer Paul Peter Kades can testify, success can also be monitored in a more instantaneous way:\u003cbr/\u003e\"I've walked in the streets of Nairobi and the adjacent environments and I'll tell you, when the comic books hits the streets on the day of distribution, you will find all ages reading the comic. You will even find people smiling alone as they read the comic and that tells you people love it.\"\u003cbr/\u003eWhat Shujaaz delivers to the Kenyan audience is equally relevant in neighbouring East African countries. So they are looking into possible rollouts into Tanzania, Uganda and Ethiopia.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2011\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003ekenya, population, africa, demographics, time, media, characters, entertainment\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 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