{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Auto industry in crisis as 2008 draws to a close' data-url='/boclips/videos/5c54bca4d8eafeecae12e35c' data-video-url='/boclips/videos/5c54bca4d8eafeecae12e35c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nAuto industry in crisis as 2008 draws to a close\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eMakuhari Messe, Chiba Prefecture, near Tokyo, Japan  - Jan 11, 2008 1. Wide shot of Tokyo Auto Salon (show) 2. Various of customised cars3. Pan of white sports car with unique doors and speakers and displays in the trunk4. Close up of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eMakuhari Messe, Chiba Prefecture, near Tokyo, Japan  - Jan 11, 2008 \u003cbr/\u003e1. Wide shot of Tokyo Auto Salon (show) \u003cbr/\u003e2. Various of customised cars\u003cbr/\u003e3. Pan of white sports car with unique doors and speakers and displays in the trunk\u003cbr/\u003e4. Close up of displays in the trunk\u003cbr/\u003e5. Zoom out from an engine in the bonnet to a car\u003cbr/\u003e6. Aquarium attached in the back seat of the pachinko car\u003cbr/\u003e7. Close up of the aquarium\u003cbr/\u003e8. Kimono girl winking and waving to the camera\u003cbr/\u003eBeijing, China - March 3, 2008\u003cbr/\u003e9. Pan from open door of Phantom to front of car \u003cbr/\u003e10. Pull out from bonnet of Phantom \u003cbr/\u003e11. SOUNDBITE : (Mandarin) Jenny Zhang, General Manager, Rolls Royce Greater China.\u003cbr/\u003e \"In 2006, after a lot of development and success, China surpassed Japan as Asia's number one market, and it also became the number three market in the world. In 2007, sales grew by another 50%.\" \u003cbr/\u003e12. Wide of Lamborghini Murcielago LP 640 \u003cbr/\u003e13. Close pan of detail on wheel \u003cbr/\u003e14. Salesman opens door of car vertically \u003cbr/\u003eGeneva, Switzerland - March 4, 2008\u003cbr/\u003e15. Wide of Geneva motorshow \u003cbr/\u003e16. Wide of Bentley\u003cbr/\u003eLondon, United Kingdom - 28 February, 2008\u003cbr/\u003e17. Various close of car exhausts\u003cbr/\u003e18. Various of cars\u003cbr/\u003e19. SOUNDBITE: (English) Stavros Dimas, European Commissioner for Environment  \u003cbr/\u003e\"All automobile companies are competing to show that they are greener than their competitors and they are showing cars which are environment friendly and which are going to save a lot of energy which will not only contribute to the fight against climate change and fighting air pollution but also will save money for the consumers.\"\u003cbr/\u003eTokyo, Japan  - July 25, 2007\u003cbr/\u003e20. Pan of Toyota Prius on road\u003cbr/\u003eGeneva, Japan  - March 4, 2008 \u003cbr/\u003e21. Wide of man on transporting chair\u003cbr/\u003eUPSOUND (commentary with the product) \"...without the slightest sense of incongruity\"\u003cbr/\u003e23. Wide of Mazda concept car \u003cbr/\u003e24. Wide of Mid Mini Cooper \u003cbr/\u003e25. Wide of Volvo XC60 \u003cbr/\u003eYokosuka, Japan - 4 August 2008\u003cbr/\u003e26. Wide of two Safety Shield vehicles approaching, averting collision\u003cbr/\u003e27. Car in the side mirror and lights flashing to indicate approaching vehicle in the back\u003cbr/\u003e28. Wide of cars avoiding collision using the device\u003cbr/\u003e29. Eco Pedal car approaching\u003cbr/\u003e30. SOUNDBITE (Japanese) Shigeyuki Sakaguchi, Manager, Powertrain Control Engineering Group, Nissan\u003cbr/\u003e( audio overlaid in parts with cutaway of foot stepping on Eco Pedal and close of Eco Pedal light flashing) \u003cbr/\u003e\"This device informs you of the degree of eco-driving by the feel of the acceleration pedal. You can tell the range of eco-driving from the feeling on the pedal. Once you are driving at the threshold of eco-driving, the pedal informs you.\"\u003cbr/\u003eVNR Nissan \u003cbr/\u003e31. Graphic of Eco Pedal functioning\u003cbr/\u003eAP Television \u003cbr/\u003eSingapore, 25th September 2008\u003cbr/\u003e32. Various shots of the sQuba car \u003cbr/\u003eRinspeed VNR ++MUTE++\u003cbr/\u003e33. Various sQuba car\u003cbr/\u003eAP Television \u003cbr/\u003eParis, France - July 2008\u003cbr/\u003e34. Mid shot of the 2CV driving in the streets\u003cbr/\u003e35. Wide shot of the Cathedral \"Notre-Dame\"\u003cbr/\u003e36. Wide pan shot of the customer taking a picture from the car\u003cbr/\u003eChobham, Surrey, UK - September 20th 2008 \u003cbr/\u003e37. Wide shot Model T driving \u003cbr/\u003e38. Close up of mudguard and lamp driving on road\u003cbr/\u003e39. Model T passing through trees\u003cbr/\u003e40. Medium shot bonnet of Model T driving along\u003cbr/\u003e41. SOUNDBITE: (English) Roger Florio, Model T Owner:\u003cbr/\u003e\"As far as inventions concerned I think it's the greatest thing that's ever been invented. It brought motoring to the masses and to think the car's getting on for a hundred years old, and it still performs as well it did the day it was born.\"\u003cbr/\u003e42. Low shot of Model T being driven slowly out of garage\u003cbr/\u003eAP ARCHIVE - Horizons Clients only \u003cbr/\u003e43. Henry Ford driving quadricycle (MUTE) \u003cbr/\u003eFord VNR\u003cbr/\u003eFILE: Detroit, Michigan - date unknown\u003cbr/\u003e44. Various of cars on assembly line\u003cbr/\u003e45. Wide shot of workers on assembly line \u003cbr/\u003eAP Television \u003cbr/\u003eChicago, United States  - 7 Dec 2008\u003cbr/\u003e 46. SOUNDBITE (English) Barack Obama, US President-elect:\u003cbr/\u003e\"I think that Congress is doing the exact right thing by asking for a conditions-based assistance package that holds the auto industry's feet to the fire, gives them some short-term assistance, but also insists that that assistance leads to some very difficult choices.\"\u003cbr/\u003eLos Angeles, United States - 19 Nov 2008\u003cbr/\u003e47. Wide of General Motors (GM) display at the Los Angeles Auto Show\u003cbr/\u003e48. Unveiling of the Ford Fusion.  UPSOUND : (English), announcer \"I present to you the new 2010 Ford Fusion\"\u003cbr/\u003e49. Various of the Mini Cooper fuel efficient car\u003cbr/\u003e50. Pan across a BMW fuel efficient car\u003cbr/\u003e51. Various of vehicles on the Hummer stand\u003cbr/\u003e2008 was a tough year for the car industry. \u003cbr/\u003eHigh oil prices earlier in the year and a global recession resulted in sales slumping across the industry, leading to lay offs and possible government assistance for the industry in the spiritual home of the motor car, the United States. \u003cbr/\u003eFrom the sublime to the ridiculous ..... the auto year got off to an imaginative start as customised car fans  showed off their creations at the Tokyo Auto Salon 2008 in January. \u003cbr/\u003eFor China, 2008 meant hosting the Olympic games.\u003cbr/\u003eAs the country's economy booms, thousands are choosing to spend their new-found cash on luxury cars.  \u003cbr/\u003eFrom Rolls Royce and Bentley to Lamborghini and Ferrari, foreign car companies across the board are seeing record growth in China.  \u003cbr/\u003eRolls-Royce Motor Cars say they have seen worldwide sales in 2007 increase by 25 per cent, compared to 2006, with 1010 cars sold.  \u003cbr/\u003eNorth America remained the biggest single market for Rolls-Royce in 2007, with 40 per cent of sales. \u003cbr/\u003eBut after launching here in 2003, China has become the company's third biggest market in 2006. \u003cbr/\u003eJenny Zhang, General Manager, Rolls Royce for Greater China says that the company saw a further 50 per cent growth in sales last year.  \u003cbr/\u003eAt the Geneva motorshow in Switzerland high end car makers were showing off their latest models. \u003cbr/\u003eThe environment, and moving away from the car industry's dependency on oil, were also important topics throughout 2008. \u003cbr/\u003eIn the summer oil prices reached nearly $150 per barrel ($147 in mid July). \u003cbr/\u003eThe European Union has set new targets that means that automobile manufacturers will have to cut car emissions by 2012 or face big fines.\u003cbr/\u003eThe proposal will force automakers to reduce average carbon dioxide emissions from new cars sold in the EU from around 160 grams per kilometre to 130 grams starting in 2012. \u003cbr/\u003eStavros Dimas, the European Commissioner for Environment, says that most  carmakers are developing cars that are more environmentally friendly.\u003cbr/\u003eThe Toyota Prius was one of the first hybrids on the market. \u003cbr/\u003eHybrids work by switching between an electric motor and petrol engine, to deliver better mileage. \u003cbr/\u003eBut the real stars of the shows are the concept cars and at Geneva the Toyota I-Real and Mazda concept cars stole the show. \u003cbr/\u003eBack on the test track and staff at Nissan are trying out the latest safety and eco technology. \u003cbr/\u003eNissan's collision-free prototype has sensors at its back and side that turn on alarms and brakes to help avoid collisions. \u003cbr/\u003eAnother development called the \"ECO Pedal\" system makes the gas pedal press upward when it senses motorists are speeding up too quickly.\u003cbr/\u003eIt also informs drivers when they are driving at best fuel efficiency.  \u003cbr/\u003eShigeyuki Sakaguchi, Manager, Powertrain Control Engineering Group, Nissan Motor Co., Ltd. explains that the Eco pedal allows the driver to feel when s/he is driving in the most eco- friendly manner. \u003cbr/\u003eWith the 'ECO Pedal' system switched on, acceleration activates a push-back control mechanism that detects excess pressure or use of fuel.  \u003cbr/\u003eDrivers get visual feed back on fuel consumption levels from 'ECO Pedal' lamp flashing in different colours. \u003cbr/\u003eThe green light turns on to signal eco-friendly driving. Blinking indicates the fuel consumption threshold, and the non-optimal zone is signalled in yellow. \u003cbr/\u003eNissan says the system, which will be available next year (2009), can help drivers improve fuel efficiency 5 to 10 percent.\u003cbr/\u003eDrivers can also opt to switch the system off.\u003cbr/\u003eThe highlight of Singapore's 9th motor show in September was the world's first underwater car which is being showcased for the first time in Asia. \u003cbr/\u003eThe 'sQuba,' by Swiss designer Rinspeed looks like a sports car on the road, but it can plough through the water at a depth of 10 metres (30 feet) and has electrical motors to turn an underwater screw.\u003cbr/\u003eThe 'sQuba' may conjure up memories of James Bond's amphibious Lotus Esprit from \"The Spy Who Loved Me,\" a car that resembled an airtight submarine - in fact it was this fictional car that inspired the designers. \u003cbr/\u003eThe interior is resistant to salt water, allowing the driver to plunge into the sea.\u003cbr/\u003ePassengers are able to keep breathing underwater through an integrated tank of compressed air similar to that used in scuba diving.\u003cbr/\u003eThe vehicle cost more than 1.5 million US dollars to make and its creators say that the biggest challenge was to make it watertight and pressure-resistant enough to be able to manoeuvre underwater.\u003cbr/\u003eSeveral classic cars celebrated anniversaries in 2008. \u003cbr/\u003eFrance's most iconic car, the Citroen 2CV, celebrated its 60th anniversary in October. \u003cbr/\u003eFor almost half a century, the 2CV revolutionised the French car industry and became a major part of the country's culture and way of life.\u003cbr/\u003eBut the granddaddy of all cars, the Model T Ford, celebrated its centenary in September. \u003cbr/\u003eOne hundred years ago Henry Ford began production of his Model T Ford in Detroit, USA.\u003cbr/\u003eEventually it was to be produced in thirty two countries around the world, bringing motoring to the masses.\u003cbr/\u003eThis one belongs to a private collector in the south of England.\u003cbr/\u003eRoger Florio is a member of the Model T Register, a group of Model T enthusiasts. \u003cbr/\u003eHe thinks the car was the greatest invention ever created.\u003cbr/\u003eThe first production Model T was built on September 27 1908 at the Piquette Plant in Detroit, Michigan.\u003cbr/\u003eThe Model T was eventually manufactured in more than 30 countries. Over 15 million of them were sold. \u003cbr/\u003eBy 1922 every second car sold in the world was a Model T.\u003cbr/\u003eHowever, as 2008 the year drew to a close the recession began to have an impact across much of the developed world. \u003cbr/\u003eThe US federal government will provide $17.4 billion in short-term financing to the troubled U.S. automakers.\u003cbr/\u003eA senior administration official, speaking (on Friday Dec 19) on condition of anonymity because of the sensitivity of the issue, said $13.4 billion in short-term financing will be drawn from the $700 billion Wall Street rescue programme, with another $4 billion to be added later. \u003cbr/\u003eIt can't  come soon enough for carmakers suffering from their slowest sales in 26 years and dwindling operating cash.\u003cbr/\u003ePresident elect Barack Obama said earlier this month that he supports a bailout, but insists that the auto industry needs to change the way in works in future. \u003cbr/\u003eThe automakers have announced extended holiday shutdowns. \u003cbr/\u003eChrysler is closing all 30 of its North American manufacturing plants for four weeks because of slumping sales; Ford will shut 10 North American assembly plants for an extra week in January, and General Motors will temporarily close 20 factories _ many for the entire month of January _ to cut\u003cbr/\u003evehicle production.\u003cbr/\u003eCar makers in Europe are also affected by the economic crisis. \u003cbr/\u003eThe German auto industry's leading trade group says it expects 2.9 million new car registrations in 2009, down from the 3.1 million registrations it anticipates in the current year.  \u003cbr/\u003eThe industry cut around 1,850 core personnel in September, compared with the month before. \u003cbr/\u003eAn additional 8,000 to 10,000 part-time positions have been shed in the last month. \u003cbr/\u003eIn the United Kingdom the Nissan plant in the north east town of Sunderland is halting production for a fortnight to adjust to falling demand. \u003cbr/\u003eThe move will affect 850 of the 5,100 people who work at the plant. \u003cbr/\u003eToyota, Ford and Landrover have also announced measures to reduce production at their manufacturing facilities in Britain.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator 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btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003ecorporate news, greater china, environment, general motors co, thing, consumer products and services, consumer product manufacturing, save, financial performance, tokyo, nissan motor, environment and nature, lifestyle, production facilities, automobile shows, united kingdom, woman, united states, show, air quality, sales figures, recessions and depressions, geneva, fight, automobile manufacturing, industries, gonna, environmental concerns, bought\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='educator-ratings-heading' class='rp-info-section'\u003e\n\u003ch2 class='title sr-only' id='educator-ratings-heading'\u003eEducator Ratings\u003c/h2\u003e\n\u003cdiv id=\"educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv id=\"all-educator-ratings-root\"\u003e\u003c/div\u003e\u003cdiv 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data-remote=\u0026quot;true\u0026quot; href=\u0026quot;/subscription/new\u0026quot;\u003eJoin Now\u003c/a\u003e\u003c/div\u003e\" data-title=\"Get Full Access\" data-container=\"body\" rel=\"popover\" tabindex=\"0\" aria-label=\"Play video: Auto industry in crisis as 2008 draws to a close\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"Auto industry in crisis as 2008 draws to a close\" title=\"Auto industry in crisis as 2008 draws to a close\" onError=\"handleImageNotLoadedError(this)\" data-default-image=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" data-src=\"https://static.lp.lexp.cloud/images/attachment_defaults/resource/large/missing.png\" width=\"315\" height=\"220\" src=\"data:image/png;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs\" /\u003e\n\u003cspan aria-hidden='true' class='flex justify-center items-center bg-white rounded-full w-16 h-16 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