{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Smartphone controlled tanks popular at toy fair' data-url='/boclips/videos/5c54bc96d8eafeecae12dc6e' data-video-url='/boclips/videos/5c54bc96d8eafeecae12dc6e' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSmartphone controlled tanks popular at toy fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP Television Hong Kong, 7 January 20131. Various of toy tank moving, controlled by smartphone2. Close of smartphone controlling toy tanks3. Wide of men with playing toy tanks 4. Various of people at toy fair 5. Wide of CEO of Maksco Toy...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Television \u003cbr/\u003eHong Kong, 7 January 2013\u003cbr/\u003e1. Various of toy tank moving, controlled by smartphone\u003cbr/\u003e2. Close of smartphone controlling toy tanks\u003cbr/\u003e3. Wide of men with playing toy tanks \u003cbr/\u003e4. Various of people at toy fair \u003cbr/\u003e5. Wide of CEO of Maksco Toy Ltd Kevin Mak playing augmented-reality gun with an iPhone attached to toy gaming gun\u003cbr/\u003e6. Close of iPhone's screen showing game\u003cbr/\u003e7. Various of Mak playing game\u003cbr/\u003e8. SOUNDBITE (English) Kevin Mak, Maksco Toy Ltd.:\u003cbr/\u003e\"Of course, we see the potential of augmented-reality and we thought this technology will enhance the playing level or enhance the game of the toy. So, we thought, you know, we want to put this all together into this AR (augmented-reality) gun.\"\u003cbr/\u003e9. Various of Mak playing game\u003cbr/\u003e10. SOUNDBITE (English) Kevin Mak, CEO of Maksco Toy Ltd.:\u003cbr/\u003e\"One of the reason is the smartphone is getting very popular and app (application) is almost free for everybody. So, the penetration of using smartphones and apps is becoming like a trend.\"\u003cbr/\u003e11. Close of screen showing interactive tennis game\u003cbr/\u003e12. Close of man playing game\u003cbr/\u003e13. Various of marketing manager of Zhongshan Subor Educational Electronics Ltd, Allen Cheng, playing an interactive video game with his arm\u003cbr/\u003e14. Close up of screen showing game and Cheng's face\u003cbr/\u003e15. SOUNDBITE (English) Allen Cheng, Marketing Manager of Zhongshan Subor Educational Electronics Ltd.:\u003cbr/\u003e\"We think our game will be better in China because now everybody is working hard, so need to do sports. So everybody has no time, just go back home to do the sports. This is why our game will be better selling in the mainland market.\"\u003cbr/\u003e16. Wide of buyers at toy animal booth \u003cbr/\u003e17. Various of toy animals moving\u003cbr/\u003e18. Set up of principal economist of Hong Kong Trade Development Council, Daniel Poon\u003cbr/\u003e19. SOUNDBITE (English) Daniel Poon, Principal economist of Hong Kong Trade Development Council:\u003cbr/\u003e\"Right now the global macro trend is to integrate the technology and electronics with the toys in order to explore more playing possibilities.\"\u003cbr/\u003e20. Various of toys for babies on display\u003cbr/\u003e21. SOUNDBITE (English) Daniel Poon, Principal economist of Hong Kong Trade Development Council:\u003cbr/\u003e\"In the year 2013, I think it would be a better year for our toys exports. Right now, we are seeing some signs of bottoming out of the Chinese economy. The US economy is also doing better because of the improving housing market and the employment. And then, the European debt crisis also stabilised a bit. So, this year will be a better year for our toy exports.\"\u003cbr/\u003e22. Wide of toys for babies on display\u003cbr/\u003e23. Toys for babies on display\u003cbr/\u003e24. SOUNDBITE (Cantonese) Lillian Fung, toy buyer from Brazil:\u003cbr/\u003e\"I think, the purchasing power in Brazil is quite good, is better than that in other countries. I know as I live there. Brazilians will not have to apply for a visa to go shopping in America soon because of their purchasing power.\"\u003cbr/\u003e25. Wide of booth showing remote-controlled cars and helicopters \u003cbr/\u003e26. Close of a remote-controlled helicopter \u003cbr/\u003e27. Close of hands with remote control\u003cbr/\u003e28. Wide of man playing with remote-controlled helicopter \u003cbr/\u003eA whole host of toys from plush hippos to remote controlled helicopters and even mobile phone app-operated toys are on show at Asia's largest toy fair. \u003cbr/\u003eOne thing is certain at the toy fair in Hong Kong: the games are getting smarter.\u003cbr/\u003eA toy tank controlled by a smartphone is attracting a lot of attention at the 39th Toys and Games Fair in Hong Kong.\u003cbr/\u003eThe fair attracts about 1,900 exhibitors from 41 countries and regions, and this year includes first-time participants from Iran.\u003cbr/\u003eAlthough the fair is still dominated by the traditional toys such as dolls, model cars and plastic toys, smartphone-related toys are under the spotlight at this fair.\u003cbr/\u003eThis tank is a \"VSTank\", a toy tank controlled by a smartphone.\u003cbr/\u003eTo stage a battle with the vehicles you need to download the correct app from iTunes, charge up your tanks and then let the fun begin.\u003cbr/\u003eCEO of Maksco Toy Ltd, Kevin Mak, is playing with a smartphone attached to a toy gaming gun.\u003cbr/\u003eWith the help of the phone's built-in camera the game allows players to shoot aliens in a \"real-world\" environment.\u003cbr/\u003eHe says his company are working hard to combine new technologies with traditional toys.\u003cbr/\u003e\"Of course, we see the potential of augmented-reality and we thought this technology will enhance the playing level or enhance the game of the toy. So, we thought, you know, we want to put this all together into this AR (augmented-reality) gun.\"\u003cbr/\u003eMak says he is noticing more games and toys featuring smartphones are being designed.\u003cbr/\u003e\"One of the reason is the smartphone is getting very popular and the apps (application) is almost free for everybody. So, the penetration of using smartphones and apps is becoming like a trend.\"\u003cbr/\u003eMarketing manager of Zhongshan Subor Educational Electronics, Allen Cheng is playing an interactive video game produced by his company which allows users to play sports games at home.\u003cbr/\u003eCheng says he thinks the product will be very popular in China as there are many people there who do not have time to play real sports.\u003cbr/\u003e\"We think our game will be better in China because now everybody is working hard, so need to do sports. So everybody has no time, just go back home to do the sports. This is why our game will be better selling in the mainland market.\"\u003cbr/\u003ePrincipal economist from the Hong Kong Trade Development Council Daniel Poon says he thinks technology will influence many toys in the future.\u003cbr/\u003e\"Right now the global macro trend is to integrate the technology and electronics with the toys in order to explore more playing possibilities.\"\u003cbr/\u003eAccording to figures from the Hong Kong Trade Development Council, from January 2012 to November 2012, toys exported from Hong Kong dropped almost seven percent while toys exported to European markets dropped 29 percent compared to the same period in 2011.\u003cbr/\u003ePoon says he hopes the toy industries have a better year after the industry was hit in 2012 by the economic downturn.\u003cbr/\u003e\"In the year 2013, I think it would be a better year for our toys export. Right now, we are seeing some signs of bottoming out of the Chinese economy. The US economy is also doing better because of the improving housing market and the employment. And then, the European debt crisis also stabilised a bit. So, this year will be a better year for our toy exports.\"\u003cbr/\u003ePoon says that emerging markets such as Russia, India and Brazil will see better performance in 2013 because of the growing middle class and the increased domestic demand for toys.\u003cbr/\u003eToy buyer from Brazil Lillian Fung says she thinks the market in Brazil is improving all the time.\u003cbr/\u003e\"I think, the purchasing power in Brazil is quite good, is better than that in other countries. I know as I live there. Brazilians will not have to apply for a visa to go shopping in America soon because of their purchasing power.\" also thinks that the purchasing power is quite good.\u003cbr/\u003eThe toy fair runs from 7 -10 January, 2013.\u003cbr/\u003ewacky\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator 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