{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Press conference held to launch the 2013 Pirelli calender' data-url='/boclips/videos/5c54bc33d8eafeecae12ada1' data-video-url='/boclips/videos/5c54bc33d8eafeecae12ada1' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nPress conference held to launch the 2013 Pirelli calender\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAP EntertainmentRio de Janeiro, Brazil - 27 November 20121. Wide of Pirelli 2013 Calendar launch press conference 2. Wide of models in audience  3. Close of models Liya Kedebe and Elisa Sednaoui 4. Pan of Steve McCurry being applauded as...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAP Entertainment\u003cbr/\u003eRio de Janeiro, Brazil - 27 November 2012\u003cbr/\u003e1. Wide of Pirelli 2013 Calendar launch press conference \u003cbr/\u003e2. Wide of models in audience  \u003cbr/\u003e3. Close of models Liya Kedebe and Elisa Sednaoui \u003cbr/\u003e4. Pan of Steve McCurry being applauded as he goes on stage \u003cbr/\u003e5. Close of Steve McCurry talking \u003cbr/\u003e6. Wide of Liya Kedebe speaking on stage next to some models featured in the calendar \u003cbr/\u003e7. Mid of Elisa Sednaoui \u003cbr/\u003e8. Wide of McCurry giving interviews \u003cbr/\u003e9. SOUNDBITE (English) Steve McCurry, photographer: \u003cbr/\u003e\"I thought maybe they had me confused with somebody else, maybe it was a mistake, maybe they have another Steve. No but I was honored, happy and there was no hesitation on my part I was ready to do it, it was just a question of how can we do this better, how can we do this in my own style and make it my own project so it was absolutely a no-brainer that this was something that was going to be worthwhile and something good.\" \u003cbr/\u003e10. Wide of Elisa Sednaoui \u003cbr/\u003e11. SOUNDBITE (English) Elisa Sednaoui, model: \u003cbr/\u003e\"It's an interesting coincidence that it happened the same year when I started, last year, I started to film a documentary in Egypt and that led to me starting to work with humanitarian work so it's a funny coincidence that Pirelli decided to do a calendar that focused on humanitarian work this year. I think the great thing about it is that it brings out a message of hope and it was a great chance for all of us who are participants to be able to really talk about our projects and to have an incredible international platform.\"  \u003cbr/\u003eThe notoriously sexy Pirelli calendar has come to famously sexy Rio de Janeiro and the result is a demure 2013 edition, with not a nude in sight. \u003cbr/\u003eThe calendar was shot entirely in Rio by celebrated American photo journalist Steve McCurry.\u003cbr/\u003e\"I thought maybe they had me confused with somebody else,\" said McCurry who was surprised by the invitation since he is not a fashion photographer. \"But I was honored, happy and there was no hesitation on my part I was ready to do it, it was just a question of how can we do this better, how can we do this in my own style.\"\u003cbr/\u003eIt features 11 models including Isabeli Fontana, Adriana Lima, Elisa Sednaoui, Adriana Lima, Petra Nemcova, Hanaa Ben Abdesslem, Liya Kedebe, Karlies Kloss, Kyleigh Kuhn and Summer Rayne Oakes, who manage to smolder despite being fully clothed. \u003cbr/\u003eNon-models such as actress Sonia Braga and singer Marisa Monte are also featured.\u003cbr/\u003eMcCurry said at a news conference Tuesday that the models were chosen not only for their looks but also for their commitment to worthy causes.\u003cbr/\u003e\"Last year, I started to film a documentary in Egypt and that led to me starting to work with humanitarian work so it's a funny coincidence that Pirelli decided to do a calendar that focused on humanitarian work this year,\" said Italian-Egyptian model Elisa Sednaoui who is being featured in the Pirelli calendar for the second time.\u003cbr/\u003eThe calendar debuted in 1964 as a racy way of promoting Italian tire maker Pirelli. It has since grown into a fashion institution, attracting top photographers like Mario Testino and Mario Sorrenti.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci 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