{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Belgium\u0026#39;s post service starts to sell stamps that smell and taste like chocolate' data-url='/boclips/videos/5c54bc22d8eafeecae12a5c7' data-video-url='/boclips/videos/5c54bc22d8eafeecae12a5c7' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nBelgium\u0026#39;s post service starts to sell stamps that smell and taste like chocolate\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eBrussels - 25 March 20131. Close of chocolate stamp removed from sheet2. Close of Olana, Dutch tourist visiting Brussels licking stamp3 . SOUNDBITE (English) Olana, Dutch tourist visiting Brussels:\"I think it the first time in Belgium...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eBrussels - 25 March 2013\u003cbr/\u003e1. Close of chocolate stamp removed from sheet\u003cbr/\u003e2. Close of Olana, Dutch tourist visiting Brussels licking stamp\u003cbr/\u003e3 . SOUNDBITE (English) Olana, Dutch tourist visiting Brussels:\u003cbr/\u003e\"I think it the first time in Belgium they issue it with taste, chocolate taste. Pure Belgium.\"\u003cbr/\u003e4. Mid of Olana with envelope\u003cbr/\u003e5. Wide of people in line buying stamps\u003cbr/\u003e6. Close up of chocolate stamps\u003cbr/\u003e7. Woman buying chocolate stamps and vendor putting stamps in envelope\u003cbr/\u003e8. Close of stamps\u003cbr/\u003e9. SOUNDBITE (French) Marie-Claire Verstichel, Belgian stamps collector:\u003cbr/\u003e\"I did not find that they tasted of much, less than the French stamps from 2009. But they smell good, here, if you want to smell them they smell like chocolate, they smell good.\"\u003cbr/\u003e10. Wide of Belgian Post officer stamping stamps\u003cbr/\u003e11. Close of chocolate stamps being stamped\u003cbr/\u003e12. Wide exterior of Chocolate Museum in Brussels\u003cbr/\u003eMechelen - 6 February 2013\u003cbr/\u003e13. Wide pan inside production unit\u003cbr/\u003e14. Various of machine printing stamp sheets\u003cbr/\u003e15. Mid shot of worker looking at stamps with magnifying glass\u003cbr/\u003e16. Close of stamps and magnifying glass\u003cbr/\u003e17. SOUNDBITE (English) Pierre Leempoel, Manager of Stamps Production in Belgium:\u003cbr/\u003e\"Well, the idea came because we did already stamps with flavour a couple of years ago and we had a lot of success. And this year we wanted to promote the chocolate and we used the system again and we have now, instead of having only the flavour, we have also the taste.\"\u003cbr/\u003e18. Mid shot of chocolate stamps\u003cbr/\u003e19. Close of chocolate stamps\u003cbr/\u003e20. Wide exterior of Belgian Post production unit in Mechelen\u003cbr/\u003eLicking stamps has become a more pleasurable experience after Belgium's post service introduced new postage stamps smelling and tasting of chocolate.\u003cbr/\u003eThe news stamps were put on sale on Monday.\u003cbr/\u003ePerfumed stamps have been made in the past but this is the first time that letter writers will be able taste a flavour when licking the gum on the back of the stamps. \u003cbr/\u003e\"This year we wanted to promote the chocolate and we used the system again and we have now, instead of having only the flavour, we have also the taste,\" says Belgian stamps production manager Pierre Leempoel.\u003cbr/\u003eNot surprisingly, the Belgian postal service, chose a celebrated product of Belgian gastronomy.\u003cbr/\u003eCustomers buying the chocolate stamps on Monday were mainly collectors, but some tourists also took the opportunity to try out the news stamps.\u003cbr/\u003e\"I think it the first time in Belgium they issue it with taste, chocolate taste. Pure Belgium,\" said Olana, a Dutch tourist who just used the stamps on envelopes to send to her friends.\u003cbr/\u003eBut for other the taste wasn't so strong.\u003cbr/\u003e\"I did not find that they tasted of much, less than the French stamps from 2009. But they smell good, here, if you want to smell them they smell like chocolate, they smell good,\" explains Marie-Claire Verstichel, a Belgian stamp collector.\u003cbr/\u003eFive different designs have been chosen to represent these new chocolate-flavoured stamps.\u003cbr/\u003e107,600 sheets are to be printed and sold at a cost of 6.20 euros (8.03 US dollars) each.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource 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