{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Dutch girls briefly held over ambush marketing scam, FIFA reax' data-url='/boclips/videos/5c54bc01d8eafeecae129646' data-video-url='/boclips/videos/5c54bc01d8eafeecae129646' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nDutch girls briefly held over ambush marketing scam, FIFA reax\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003e1. Mid of The Star newspaper, headline reads: (English) \"Mini-dressed women held\"2. Close of same3. Newspaper photograph showing women in orange dresses 4. Mid of women wearing orange mini-dresses 5. Tilt up of woman in orange dress 6....\u003c/span\u003e\n\u003cspan class='full-description hide'\u003e1. Mid of The Star newspaper, headline reads: (English) \"Mini-dressed women held\"\u003cbr/\u003e2. Close of same\u003cbr/\u003e3. Newspaper photograph showing women in orange dresses \u003cbr/\u003e4. Mid of women wearing orange mini-dresses \u003cbr/\u003e5. Tilt up of woman in orange dress \u003cbr/\u003e6. Close of \"Bavaria\" tag on side of dress: (UPSOUND) \"Next time we take scissors, okay?\"\u003cbr/\u003e7. SOUNDBITE (English) Barbara (only name given), woman ejected from Soccer City stadium:\u003cbr/\u003e\"A FIFA man came to me and told us that we have to leave, and he said 'you have to leave the stadium now'. I said why, what's wrong, he said 'you are in a Bavaria dress and it's not allowed and you have to go out of the stadium right now.'\"\u003cbr/\u003e8. Mid of sign reads (English) \"2010 FIFA WORLD CUP SOUTH AFRICA\"\u003cbr/\u003e9. Wide of FIFA media briefing\u003cbr/\u003e10. SOUNDBITE (English) Nicolas Maingot, FIFA spokesman:\u003cbr/\u003e\"There's absolutely no issue with you going to the stadium wearing a shirt or whatever with a brand which is a competitor brand to a partner here. There's absolutely no issue whatsoever. What is an issue is when there is a clear reasoning behind or action behind which is an ambush marketing activity, that's all.\"\u003cbr/\u003e10. Mid of FIFA official sponsors and partners logos \u003cbr/\u003e11. Tilt up of girls wearing orange mini-dresses \u003cbr/\u003e12. SOUNDBITE (English) Mirte,  (only name given), woman ejected from Soccer City stadium:\u003cbr/\u003e\"I think it's our right to wear whatever we want to wear, yeah. And I think it's strange there are laws to prohibit people to wear whatever they want to wear. And I think orange is a great colour!\"\u003cbr/\u003e13. Mid of women wearing orange dresses\u003cbr/\u003eThey've been branded \"Orange Agents\" by the South African press, escorted from Soccer City stadium, and claim to have been interrogated for hours by football officials. \u003cbr/\u003eNow two Dutch women say they should be allowed to wear whatever they want to World Cup matches, even bright orange mini-dresses.\u003cbr/\u003eHolland's Bavaria brewery paid for Barbara and Mirte to come to South Africa and arranged for them to go to Holland's opening game against Denmark on Monday at Johannesburg's Soccer City stadium.\u003cbr/\u003eThe girls, and 34 of their most beautiful female friends, initially dressed as rival Denmark fans. \u003cbr/\u003eMidway through the first half they stripped off their Danish disguises, much to the delight of the crowd, revealing those eye-catching orange mini-dresses underneath.\u003cbr/\u003eThe girls said they thought the stunt was a harmless piece of fun, and that they didn't expect such a fuss to be made.\u003cbr/\u003eBut FIFA didn't see the funny side. \u003cbr/\u003eThe problem was that small \"Bavaria\" tag on the side of the orange dresses, which FIFA views as infringing the rights of official partners and sponsors who have paid millions of dollars to advertise legally at the World Cup.\u003cbr/\u003eAddressing journalists at a news briefing on Tuesday, FIFA spokesman Nicolas Maingot explained: \"There's absolutely no issue with you going to the stadium wearing a shirt or whatever with a brand which is a competitor brand to a partner here. There's absolutely no issue whatsoever. What is an issue is when there is a clear reasoning behind or action behind which is an ambush marketing activity, that's all.\"\u003cbr/\u003eThat \"ambush marketing\" as FIFA calls it, has caused problems before for Bavaria. \u003cbr/\u003eAt the 2006 World Cup in Germany the brewery issued hundreds of fans with orange lederhosen which drew the ire of football's governing body, which take a dim view of guerilla advertising campaigns.\u003cbr/\u003eBarbara and Mirte claim that after Monday's match, FIFA officials and police questioned them for several hours until lawyers became involved. \u003cbr/\u003eThe women say they were scared and tearful when threatened with up to six months in prison for breaching new South African ambush marketing laws. \u003cbr/\u003e\"I think it's strange there are laws to prohibit people to wear whatever they want to wear\" says Mirte \"and I think orange is a great colour!\"\u003cbr/\u003eDutch soccer fans are often dressed totally in orange at 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