{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Get your child or your cat painted on your nail. The latest nail trends from Tokyo' data-url='/boclips/videos/5c54bbe8d8eafeecae128a81' data-video-url='/boclips/videos/5c54bbe8d8eafeecae128a81' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nGet your child or your cat painted on your nail. The latest nail trends from Tokyo\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eColourful and crazy, weird and wacky, the latest nail trends are on show at Japan's Tokyo Nail Expo.Complex designs featuring your child's face, or your favourite pet painted on your nail are the talons du jour. The more intricate the...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eColourful and crazy, weird and wacky, the latest nail trends are on show at Japan's Tokyo Nail Expo.\u003cbr/\u003eComplex designs featuring your child's face, or your favourite pet painted on your nail are the talons du jour. The more intricate the better, and business is booming. \u003cbr/\u003eFrom the extravagant to the the extreme, these are nails dressed to impress.\u003cbr/\u003eAt the Tokyo Nail Expo - held at the city's 'Big Sight' exhibition centre - intricately-decorated nails are hitting the catwalk and drawing approving glances.\u003cbr/\u003eAs part of the event - thought to be the largest of its kind in the world - the most extravagant forms of nail art are going on display in a special competition.\u003cbr/\u003eDesigners have spent weeks and months planning and putting together these intricate pieces.\u003cbr/\u003e\"I really wanted to make something very detailed and I pushed myself to see how far I could go for this competition,\" says Yuu Nakai, a nail artist and the eventual winner of the professional competition.\u003cbr/\u003eOrganisers say this year's event is the largest yet.\u003cbr/\u003eThe show itself had humble beginnings.\u003cbr/\u003eThirty-years-ago in a building basement, the Japan Nailist Association (JNA) was founded with the intention of spreading the practice of nail art.\u003cbr/\u003eThe nail industry has gone through different stages and changes since then, but for the most part has been on an upward trend.\u003cbr/\u003eNow, the nail industry employs an estimated 60,000 people and boasts around 20,000 nail salons.\u003cbr/\u003e\"This year, the nail industry has finally been formally recognised as a category by the government,\" says Youji Fujiwara, vice chairman of the Japan Nailist Association.\u003cbr/\u003e\"It is approximately a $2 billion US dollar industry here in Japan, but only 20 percent of Japanese women actually do their nails which means 80 percent are not and we are planning to approach them and hope the industry will increase fivefold.\"\u003cbr/\u003eIn the past - when the industry was still young - many Japanese nail artists would have to travel to Las Vegas or other parts of the US to buy their supplies. \u003cbr/\u003eNow, according to Youji Fujiwara, that's all changed.\u003cbr/\u003e\"These days dealers and manufacturers of nail-related goods visit nail salons directly,\" he says.\u003cbr/\u003e\"So actually a lot of the people you see here today are regular people from all over the country and even from Asia who come because they can buy cheap supplies here.\"\u003cbr/\u003eAccording to Fujiwara, still only 20 percent of Japanese women have so far embraced nail art.\u003cbr/\u003eWhile some are professionals, most visitors here are regular people who love nails and are keen to pick up some tips from industry professionals.\u003cbr/\u003e\"I'm actually taking classes at a nail school and I came here because I wanted to research and possibly buy some new products,\" says Chinese student, Kou Kan. \u003cbr/\u003e\"Also I knew I'd find lots of professional nail artists and I thought I could pick up some tips.\"\u003cbr/\u003eNail art may not have originated in Japan, but like many other industries, Japanese people have embraced it and made it their own.\u003cbr/\u003eBeauty consultant, Janica Sims, owns a nail salon called JoliArts in central Tokyo. \u003cbr/\u003eShe says nail artists in Japan are highly respected, the best can achieve a status which can be equated to that of successful fashion designers. \u003cbr/\u003e\"I think nail artists here continue to educate themselves, continue to try to challenge themselves by creating new trends, trying to be original and they love it,\" she says.\u003cbr/\u003e\"The nail artists here today - some of them you'll see on the stage demonstrating - they are very highly respected in the industry and for people here. It's like fashion designers are.\"\u003cbr/\u003eIncreasingly sophisticated requests have also been a constant motivation for self-improvement, according to Sims, a nail artist has to be prepared for anything when a customer walks into the salon. \u003cbr/\u003eIt's quite common to set aside at least 2 hours per customer per appointment.\u003cbr/\u003e\"When someone would have really eccentric-designed nails people would look at them like they're an alien, 'What are you doing?' right, because Japanese are typically more conservative,\" says Sims.\u003cbr/\u003e\"But nowadays you can have beautiful nails, you can have long nails, you can have nails with art on it and people will look at your nails and admire that.\"\u003cbr/\u003e\"Some nail customers will just want to come in and just have a couple of studs applied to their nails or want a 'Reverse French' - which is kind of an artistic type French style - whereas another nail salon customer will come in with a picture of their cat or dog or their child and say 'Paint it on my nail'.\"\u003cbr/\u003eAccording to Sims, some customers will even come to her salon with a photo of their children or a pet and ask to have that painted on their nails.\u003cbr/\u003e\"This hand-painted face or cat will take 20-30 minutes for one nail,\" she says.\u003cbr/\u003e\"This acrylic cat - you know the 3D art - can take about 30 minutes per-nail, so you just multiply that by how many nails you are going to do, which is why most of our customers when they're having their more intricate artwork, they're not going to do it on every nail.\"\u003cbr/\u003eWhether it's simple decoration or photos of children and cats, ultimately it's all about the person wearing the nails.\u003cbr/\u003eAttendee, Mika Yamamoto, loves nails and came to this year's expo to be a volunteer model. \u003cbr/\u003eShe says she often feels more confident when she has her nails done and even unconsciously uses her hands more so she can show them off.\u003cbr/\u003e\"When going around with my nails done up I feel completely different,\" she says.\u003cbr/\u003e\"It seems that if I'm in front of people, I'll unconsciously use my hands more almost as if wanting to show my nails. When I have my nails done I also feel more confident.\"\u003cbr/\u003eTokyo Nail Expo ran 16-17 November at Tokyo's Big Sight International Exhibition Centre.\u003cbr/\u003eAP Television\u003cbr/\u003eTokyo, Japan - 17 November 2014\u003cbr/\u003e1. Close of intricate nail artwork of finalist for nail contest held at Tokyo Nail Expo\u003cbr/\u003e2. Mid of competition finalist displaying her intricate nail artwork \u003cbr/\u003e3. Mid of finalist having her official picture taken\u003cbr/\u003e4. Close pan right of finalist's nails\u003cbr/\u003e5. Mid of finalist\u003cbr/\u003e6. Close pan right of finalist's nails\u003cbr/\u003e7. Wide of stage during nail contest\u003cbr/\u003e8. Various of models walking from stage\u003cbr/\u003e9. Pull out of winner walking off stage\u003cbr/\u003e10. Close pan right of winning nail design\u003cbr/\u003e11. SOUNDBITE (Japanese) Yuu Nakai, Nail Artist and Winner of Professional Competition:\u003cbr/\u003e\"I really wanted to make something very detailed and I pushed myself to see how far I could go for this competition.\"\u003cbr/\u003e12. Wide high shot of attendees at Tokyo Nail Expo\u003cbr/\u003e13. Wide of attendees taking photos and watching demonstration\u003cbr/\u003e14. Wide of attendees watching live demonstration\u003cbr/\u003e15. Wide of nail artist during demonstration\u003cbr/\u003e16. SOUNDBITE (Japanese) Youji Fujiwara, Vice Chairman of the JNA (Japan Nailist Association):\u003cbr/\u003e\"This year, the nail industry has finally been formally recognised as a category by the government. It is approximately a $2 billion US dollar industry here in Japan, but only 20 percent of Japanese women actually do their nails which means 80 percent are not and we are planning to approach them and hope the industry will increase fivefold.\"\u003cbr/\u003e17. Wide high shot of attendees looking at nail merchandise\u003cbr/\u003e18. Close of people holding nail merchandise\u003cbr/\u003e19. Mid of attendees at booth\u003cbr/\u003e20. Tilt up of different coloured nails on display\u003cbr/\u003e21. SOUNDBITE (Japanese) Youji Fujiwara, Vice Chairman of the JNA (Japan Nailist Association):\u003cbr/\u003e\"These days dealers and manufacturers of nail-related goods visit nail salons directly, so actually a lot of the people you see here today are regular people from all over the country and even from Asia who come because they can buy cheap supplies here.\"\u003cbr/\u003e22. Mid of Kou Kan, Chinese Student in Japan, having her nails done by nail artist\u003cbr/\u003e23. Close of Kou Kan's nails being decorated\u003cbr/\u003e24. SOUNDBITE (Japanese) Kou Kan, Chinese Student in Japan:\u003cbr/\u003e\"I'm actually taking classes at a nail school and I came here because I wanted to research and possibly buy some new products. Also I knew I'd find lots of professional nail artists and I thought I could pick up some tips.\"\u003cbr/\u003e25. Wide of crowd of attendees watching demonstration at booth\u003cbr/\u003e26. Mid of attendee getting her nails done at booth\u003cbr/\u003e27. Close of nail being decorated\u003cbr/\u003e28. SOUNDBITE (English) Janica Sims, Beauty Consultant and Nail Salon Owner, JoliNails:\u003cbr/\u003e\"I think nail artists here continue to educate themselves, continue to try to challenge themselves by creating new trends, trying to be original and they love it.\"\u003cbr/\u003e29. Wide of crowd of attendees watching demonstration at booth\u003cbr/\u003e30. Mid of nail artist doing demonstration\u003cbr/\u003e31. Wide of demonstration with person taking picture in foreground\u003cbr/\u003e32. SOUNDBITE (English) Janica Sims, Beauty Consultant and Nail Salon Owner, JoliNails:\u003cbr/\u003e\"The nail artists here today - some of them you'll see on the stage demonstrating - they are very highly respected in the industry and for people here. It's like fashion designers are.\"\u003cbr/\u003e33. Various close shots of painted and decorated nails\u003cbr/\u003e34. SOUNDBITE (English) Janica Sims, Beauty Consultant and Nail Salon Owner, JoliNails:\u003cbr/\u003e\"When someone would have really eccentric-designed nails people would look at them like they're an alien, 'What are you doing?' right, because Japanese are typically more conservative. But nowadays you can have beautiful nails, you can have long nails, you can have nails with art on it and people will look at your nails and admire that.\"\u003cbr/\u003e35. Various of hand painted nails by JoliNails on display\u003cbr/\u003e36. SOUNDBITE (English) Janica Sims, Beauty Consultant and Nail Salon Owner, JoliNails:\u003cbr/\u003e\"Some nail customers will just want to come in and just have a couple of studs applied to their nails or want a 'Reverse French' - which is kind of an artistic type French style - whereas another nail salon customer will come in with a picture of their cat or dog or their child and say 'Paint it on my nail'.\"\u003cbr/\u003e37. Close of photo of cat seen on smart phone and same cat's face painted on nail\u003cbr/\u003e38. Close of cat's face painted on nail\u003cbr/\u003e39. Close of smart phone showing picture of young girl and her face painted on nail\u003cbr/\u003e40. SOUNDBITE (English) Janica Sims, Beauty Consultant and Nail Salon Owner, JoliNails:\u003cbr/\u003e\"This hand-painted face or cat will take 20-30 minutes for one nail. This acrylic cat - you know the 3D art - can take about 30 minutes per-nail, so you just multiply that by how many nails you are going to do, which is why most of our customers when they're having their more intricate artwork, they're not going to do it on every nail.\"\u003cbr/\u003e41. Various wide shots of nail artists at work\u003cbr/\u003e42. SOUNDBITE (Japanese) Mika Yamamoto, Tokyo Nail Expo attendee:\u003cbr/\u003e\"When going around with my nails done up I feel completely different. It seems that if I'm in front of people, I'll unconsciously use my hands more almost as if wanting to show my nails. When I have my nails done I also feel more confident.\"\u003cbr/\u003e43. Various close shots of nail artists at work\u003cbr/\u003e44. 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