{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='EGYPT: NEW PYRAMID BEER BREWING COMPANY IN BID TO BOOST SALES' data-url='/boclips/videos/5c54bbc5d8eafeecae127963' data-video-url='/boclips/videos/5c54bbc5d8eafeecae127963' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nEGYPT: NEW PYRAMID BEER BREWING COMPANY IN BID TO BOOST SALES\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEnglish/NatEgypt has a long history of beer.According to archaeologists, the Ancient Egyptians were very partial to a bottle or two.But through the ages, its reputation has slumped so badly that now the new private owners of the former...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEnglish/Nat\u003cbr/\u003eEgypt has a long history of beer.\u003cbr/\u003eAccording to archaeologists, the Ancient Egyptians were very partial to a bottle or two.\u003cbr/\u003eBut through the ages, its reputation has slumped so badly that now the new private owners of the former state-owned drop have a battle on their hands in their bid to boost sales of the domestic product.\u003cbr/\u003eEgyptians have been drinking beer for thousands of years.\u003cbr/\u003eIn fact some say the pyramids were built on beer.\u003cbr/\u003eThe workers who cut the stone were given beer three times a day.\u003cbr/\u003eAccording to these hieroglyphics, the workmen who built this tomb were paid in the form of bread and beer.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"The ancients Egyptians loved beer a lot, in our excavations that we found at Giza of the tomb of the workmen who built the Pyramids we found many important evidence proves that the workmen drink beer in the morning in the afternoon and in the evening, and this is to show that drinking beer helped a lot in building the Pyramids\"\u003cbr/\u003eSUPER CAPTION: Dr Zahi Hawas, Head of Antiquities at Giza Plateaux\u003cbr/\u003eAfter brewing for thousands of years, you would expect Egyptians to have perfected the art of making beer.\u003cbr/\u003eBut rather than being a source of pride, the national brand is the butt of countless jokes.\u003cbr/\u003eBecause thousands of years later,  Egypt's beer is better known for what's not meant to be in the bottle - like cockroaches, dirt and bottle caps.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"We had a lot of incidents with the Stella beer, we used to call it the surprise bottle because sometimes we found matches, sometimes nails sometimes cockroaches also flies lots of flies. And sometimes just slimy stuff.\"\u003cbr/\u003eSUPER CAPTION: Nihah Sursock a Pub owner\u003cbr/\u003eBut now at last things are changing.\u003cbr/\u003eThe newly privatised Pyramid Company that brews Stella wants to improve its image.\u003cbr/\u003eIn the few months it has taken control of Stella, the company has turned the management upside down.\u003cbr/\u003eAnd most importantly, it has pledged to stop Stella being a dangerous game of Russian roulette.\u003cbr/\u003eSOUNDBITE: (English)\u003cbr/\u003e\"I was very disappointed in how Stella as a brand have deteriorated under the government management frankly. The product was flat, never tasted good, gave you indigestion, inconsistent. There was no longer the soundness of Stella as a brand. Our main challenge and vision for the company is try to restore the greatness of Stella to the Egyptian and to the people who come and visit Egypt as a national broad product.\"\u003cbr/\u003eSUPER CAPTION:  Ahmed Zayat, The Pyramid Company's new executive chairman and main shareholder\u003cbr/\u003eIn time, Stella may become something the Ancient Egyptians would have been proud to drink.\u003cbr/\u003eCairo, Egypt - 8 August 1997 and File\u003cbr/\u003eJuly, 1997:\u003cbr/\u003e1. The pyramids and the Sphinx at the sound and light show at night\u003cbr/\u003e2. Mid shot of the Sphinx \u003cbr/\u003e3. Close up of the Sphinx \u003cbr/\u003eFile:\u003cbr/\u003e4. Gate of Nefertari tomb \u003cbr/\u003e5. Tilt down of Nefertari drawing on the wall of her tomb \u003cbr/\u003eAugust 8, 1997:\u003cbr/\u003e6. Dr Zahi Hawas pointing at the hieroglyphic on the walls of the chief workmen drawing, saying that he paid beer and bread to workmen who worked on his tomb\u003cbr/\u003e7. Dr Zahi Hawas coming out of the tomb \u003cbr/\u003e8. SOUNDBITE: (English) Dr. Zahi Hawas\u003cbr/\u003e9. Wide shot of Egyptian beer factory\u003cbr/\u003e10. Close up of beer bottles\u003cbr/\u003e11. Various shots of people drinking beer in pub\u003cbr/\u003e12. SOUNDBITE: (English) Nihah Sursock, a pub owner\u003cbr/\u003e13. Various shots of the beer factory\u003cbr/\u003e14. SOUNDBITE: (English) Mr. Ahmed Ziat chairman of the Pyramid Company\u003cbr/\u003eJuly 1997:\u003cbr/\u003e15. Pyramids and Sphinx at night \u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" aria-hidden=\"true\"\u003e\u003c/i\u003e\u003ci 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e1997\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;grade_ids%5B%5D=259\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003eafrica, egypt, food, animals, flies, pyramids, cockroaches, arthropods, insects, restaurants, north africa, business, living things\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='additional-tags-heading'\u003eAdditional Tags\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list keyterms' data-identifier='Boclips::VideoDecorator' data-type='keyterms'\u003eproduct, alcoholic beverage manufacturing, beverage manufacturing, brand, middle east, lifestyle, industries, consumer product manufacturing, food and drink, consumer products and services, egyptian, workmen, stella, found, brewery operation, beverage and tobacco products manufacturing, cairo\u003c/div\u003e\n\u003cdiv class='keyterms-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' 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