{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='A world famous architect builds a modernist chateu at a vineyard' data-url='/boclips/videos/5c54bb77d8eafeecae125473' data-video-url='/boclips/videos/5c54bb77d8eafeecae125473' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nA world famous architect builds a modernist chateu at a vineyard\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eElciego, Basque Country, Spain - 23 June, 20061. Various of vineyards by the River Ebro2. Close up of sign for \"El Ciego\" village3. Elciego village4. Pan across Elciego to Gehry's hotel5. Gehry's hotel6. Various of construction of...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eElciego, Basque Country, Spain - 23 June, 2006\u003cbr/\u003e1. Various of vineyards by the River Ebro\u003cbr/\u003e2. Close up of sign for \"El Ciego\" village\u003cbr/\u003e3. Elciego village\u003cbr/\u003e4. Pan across Elciego to Gehry's hotel\u003cbr/\u003e5. Gehry's hotel\u003cbr/\u003e6. Various of construction of Gehry's hotel\u003cbr/\u003e7.  Public relations manager at Marques de Riscal winery Ruth Sutton walking \u003cbr/\u003e8. SOUNDBITE: (English) Ruth Sutton, public relations manager at Marques de Riscal winery:\u003cbr/\u003e\"Originally we weren't actually thinking of a hotel. We were thinking of building an emblematic construction for the new headquarters for the winery, but the project evolved and developed and as you well know now we going to have a hotel here, also a top class restaurant and also a wine therapy spa here.\"\u003cbr/\u003e9. Various close ups of Gehry's hotel\u003cbr/\u003e10. SOUNDBITE: (English) Ruth Sutton, public relations manager, Marques de Riscal winery:\u003cbr/\u003e\"You've got three colours there; the pink which represents the wine, the gold which is the wire netting on the bottle and the silver which is the capsule or the foil of the bottle. There you have the inspiration of the bottle of wine. And also this is very much Mr Gehry's interpretation of a chateau among the vineyards, actually in the vineyards.\"\u003cbr/\u003e11. Vineyards tilt to hotel\u003cbr/\u003e12. Winery buildings with Gehry's hotel in the back\u003cbr/\u003e13. Pan across winery showing old and new architecture\u003cbr/\u003e14. Wine barrels and bottles in cellar\u003cbr/\u003e15. Chief vintner Juan Taboada at Riscal winery\u003cbr/\u003e16. SOUNDBITE: (Spanish) Juan Taboada, Riscal winery:\u003cbr/\u003e\"I think that all this diversity is very enriching, both culturally and also economic. The architectural heritage of the 12th century churches display the old traditions of the area and then the evolution with this new buildings, also represented by the vineyards. This is all very enriching.\"\u003cbr/\u003e17. Various of Elciego's medieval district \u003cbr/\u003e18. SOUNDBITE: (Spanish) Carmen, Voxpop:\u003cbr/\u003e\"I think it is very pretty and I'm satisfied with it. Although I haven't seen it in detail, I think it looks nice.\"\u003cbr/\u003e19. SOUNDBITE: (Spanish) Inyaki, Voxpop :\u003cbr/\u003e\"This is a very small village and we are accustomed to a particular lifestyle. We don't know what's coming next but we think it is going to be positive for the village and also for the region. I think it is great to promote the village and also the rest of the Basque Rioja.\"\u003cbr/\u003eLos Angeles, USA - 20 October 2003\u003cbr/\u003e20. Pan from Los Angeles skyline to exterior of Gehry's Walt Disney concert hall\u003cbr/\u003eAP Television News \u003cbr/\u003eBarcelona, Spain - June 26, 2006\u003cbr/\u003e21. Various of Gehry's fish sculpture\u003cbr/\u003eBilbao, Spain - 1997\u003cbr/\u003e22. Tracking shot of exterior of Gehry's Guggenheim Museum\u003cbr/\u003eAP Television News \u003cbr/\u003eElciego, Basque Country, Spain - 23 June, 2006\u003cbr/\u003e23. Hotel to wide shot of vineyards\u003cbr/\u003e24. Various of Gehry's hotel\u003cbr/\u003e25. SOUNDBITE: (English) Ruth Sutton, public relations manager at Marques de Riscal winery\u003cbr/\u003e\"I mean Rioja is a wine producing area and it's an area basically devoted and given over to wine production and that's what the winery here at Marques de Riscal is all about.  But now with this project here this adds a whole new dimension to what is happening in the area, not just with ourselves, but within the area. I think it is positive because obviously it means that not just with the wine making we are also going to diverge into the area of wine tourism. So that means we've got a lot more people coming in and obviously the more people who come here and get to know us, well, the better.\"\u003cbr/\u003e26. Various of model of Gehry's hotel\u003cbr/\u003e27. Wide of Gehry's hotel, pull out to include village\u003cbr/\u003eWines from La Rioja wine region are world famous and one of Spain' s most celebrated exports. \u003cbr/\u003eBut now one winery is getting an inject of modernism, with a new Frank Gehry building. \u003cbr/\u003eThe Marques de Riscal vineyard commissioned the world famous architect to build a 'chateau' for the 21st century. \u003cbr/\u003eDeep in the vineyards on the banks the river Ebro swathes of double-sided titanium and sharp curves of steel in pink, gold and silver emerge above the mediaeval village of Elciego.\u003cbr/\u003eThe giant ribbon-like canopies, on top of a yellow stone building, are the trademark of one of the world's greatest architects. \u003cbr/\u003eCanadian Frank Gehry has left his distinctive mark on the landscape in the shape of a luxury hotel hanging above the rolling vineyards of the Marques de Riscal winery. \u003cbr/\u003eThe investment is part of a strategy by some of the leading Rioja producers to expand their exports and defend Spain's share of the quality wine market against encroachments by wine producers from South America, Australia, New Zealand and America. \u003cbr/\u003eFor the first time so-called 'New World' wines are now outselling Spanish and other European brands on the global market. \u003cbr/\u003eFor Spanish wineries, this new winery and hotel is symbolic of their fight back. \u003cbr/\u003eRuth Sutton, public relations manager at Marques de Riscal winery says the project evolved into something much bigger than they had originally planned. \u003cbr/\u003eSutton says the building echoes the colours and shape of a wine bottle and represents Gehry's interpretation of a traditional wine chateau. \u003cbr/\u003eChief vintner at Riscal winery Juan Taboada says he thinks the striking building will be good for the region. \u003cbr/\u003eThe village's residents agree, one man Inyaki says it is good to village life to be challenged by new things. \u003cbr/\u003eDue to open in September the hotel will include a cookery school, host wine tastings and a health spa.\u003cbr/\u003eThe Basque government is funding one third of the multi-(m) million-Euro construction in the hope that Gehry can once again work his magic and the hotel will recreate the 'Bilbao effect.'\u003cbr/\u003eThis was attributed to another of Gehry's buildings, the Guggenheim modern art museum in the Basque city of Bilbao. \u003cbr/\u003eThe world-famous modern art museum has changed the economic fortunes of the heart of the Basque country since its opening in 1997. \u003cbr/\u003eGehry's works in Spain also include a sculpture of a golden fish in the city of Barcelona, built for the 1992 Olympic Games.\u003cbr/\u003eGehry's Walt Disney Concert Hall in Los Angeles, in the United States was opened in October 2003.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' 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