{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='India\u0026#39;s first newspaper for the vast rural population' data-url='/boclips/videos/5c54bb16d8eafeecae122680' data-video-url='/boclips/videos/5c54bb16d8eafeecae122680' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nIndia\u0026#39;s first newspaper for the vast rural population\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eAn Indian newspaper is standing out from the crowd by offering a specialised service for rural areas, including people who can't read. The weekly 'Gaon Connection' caters to the country's large farming community and has also introduced a...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eAn Indian newspaper is standing out from the crowd by offering a specialised service for rural areas, including people who can't read. \u003cbr/\u003eThe weekly 'Gaon Connection' caters to the country's large farming community and has also introduced a telephone listening service.\u003cbr/\u003eHot off the press, and ready for people to read all about life in rural India.\u003cbr/\u003eThousands of copies of India's first rural newspaper, 'Gaon Connection', are being churned out at a printing press in the central Indian state of Uttar Pradesh.\u003cbr/\u003eThere's a 7am deadline to be met, so that the paper can reach its customers - villagers in the rural areas of India. \u003cbr/\u003eFor roughly 10 cents per paper, people living in the villages of rural India can now have 'Gaon Connection' (Gaon means 'village' in Hindi) delivered at their doorstep. \u003cbr/\u003eLaunched in 2012, 'Gaon Connection' reports on rural issues and chronicles the changes and innovations happening in villages that often don't find a place in the urban mainstream papers. \u003cbr/\u003eEvery Monday, eager residents of a remote village in the district of Rae Bareilly in Uttar Pradesh, who have subscribed to 'Gaon Connection', start browsing through it as soon as it arrives.  \u003cbr/\u003eWhen 'Gaon Connection' launched it was printing between 15,000 and 20,000 copies per week - now it is shifting around 100,000 copies. It's still some way behind India's bestselling daily paper 'Dainik Jagaran', which publishes 15.5 million papers every day.\u003cbr/\u003eHeadquartered in the city of Lucknow, 'Gaon Connection' has a small team of around 10 people from rural and urban India working as reporters and editors. \u003cbr/\u003eThe newspaper's founder and editor in chief, S B Misra, holds weekly editorial meetings.\u003cbr/\u003eMisra attributes the success of Gaon Connection to its uniqueness. \u003cbr/\u003e\"It is catering to the needs of, it is attending to the grievances, to the requirements of rural India which others are not doing\", says Misra.  \u003cbr/\u003eBack in the village of Rae Bareilly, 'Gaon Connection' reporter Manish Misra is on the beat, scouting for stories. \u003cbr/\u003eHe stumbles upon 90-year-old Lala, one of the older residents of the village.  \u003cbr/\u003eManish instantly clicks on his dictaphone, to record what Lala has to say, hoping to get a good story. \u003cbr/\u003e\"Gaon Connection is unique. It has a social cause. We are doing something that no one has done before.  It feels good that we have started something that no has done until now. We go from village to village, and interact with people who have never met a journalist in their life. They have never gotten an opportunity to talk about their issues,\" says Manish.\u003cbr/\u003eAt a local wholesale fruit and vegetable market in the city of Lucknow, 'Gaon Connection' reporter Bhaskar Tripathi navigates his way through hundreds of vendors. \u003cbr/\u003e\"How's business?\" he wants to know. \u003cbr/\u003eBut getting answers is not always easy - a problem Tripathi says he often encounters while reporting. \u003cbr/\u003eTripathi says that since journalists rarely visit villages in isolated areas, people living there don't open up to them easily. \u003cbr/\u003eAs a result, when \"we reach a village, introduce ourselves, and ask people living there what their problems are, they are hesitant to talk to us\", says Tripathi. \u003cbr/\u003eGaon Connection covers developments in around 75 districts of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh.\u003cbr/\u003eEver since its launch, the newspaper has quickly gained popularity amongst its readers. \u003cbr/\u003e63-year-old Chandprakash Shukla, the local head of a small village called 'Jai Bajrangbali' in the district of Rae Bareilly, is one of the first people to have subscribed to 'Gaon Connection'.  \u003cbr/\u003eShukla says it is the village-oriented content of 'Gaon Connection' that makes it appealing to people living in rural India.  \u003cbr/\u003e\"This paper is meant for villages, and is very beneficial for us. It is very informative for villagers, and it is useful to women and children too. The newspaper has a lot of information regarding the ills of child labour and various articles about farming\", says Shukla, a farmer.\u003cbr/\u003eShukla's 38-year-old daughter-in-law, Ruby Shukla, also reads Gaon Connection. \u003cbr/\u003e\"The newspaper brings awareness amongst the villagers, farming output increases (because of new farming techniques featured in the newspaper), that's why we read the paper... we get to know what's happening.\"\u003cbr/\u003eThe team at 'Gaon Connection' has also launched an audio version of the newspaper.\u003cbr/\u003eWriters record their articles so that the 'audio newspaper' can be circulated among people who cant read or write, but are interested in getting their weekly dose of news.\u003cbr/\u003eThe 'audio newspaper' will be provided to subscribers in collaboration with a telecom company for approximately 50 cents. \u003cbr/\u003eS B Misra says: \"Those who are not able to read and write in the rural areas and they have mobile, so they can hear the articles in the voice of the writer.\"\u003cbr/\u003eIndia has more than 10,000 newspapers but very few are focussing on rural content and concerns.\u003cbr/\u003eAccording to the latest population census, around 70% of India still lives in villages. \u003cbr/\u003eAP Television\u003cbr/\u003eLucknow, Uttar Pradesh, India - April 14, 2014\u003cbr/\u003e1. Close tilt down of Gaon Connection newspaper at the printing press\u003cbr/\u003e2. Close of man gathering copies of newspaper as they come out of printing machine\u003cbr/\u003e3. Close of man operating printing machine\u003cbr/\u003e4. Pan right of man carrying stack of newspapers\u003cbr/\u003eAP Television\u003cbr/\u003eRae Bareilly, Uttar Pradesh, India - April 14, 2014\u003cbr/\u003e5. Tracking shot of man carrying bundle of newspapers in village\u003cbr/\u003e6. Various of man delivering newspaper to villagers\u003cbr/\u003e7. Mid of children in village\u003cbr/\u003e8. Mid of newspaper being delivered to villagers\u003cbr/\u003eAP Television\u003cbr/\u003eLucknow, Uttar Pradesh, India - April 13, 2014\u003cbr/\u003e9. Mid of employees of 'Gaon Connection' walking into office\u003cbr/\u003e10. Wide of journalists working on computers inside office\u003cbr/\u003e11. Close over the shoulder of Gaon Connection reporter working on computer\u003cbr/\u003e12. Close of computer screen\u003cbr/\u003e13. Mid of reporters working on computer\u003cbr/\u003e14. Close of computer screen reading: (Hindi) \"Heading\", \"Subheading\"\u003cbr/\u003e15. Various of editorial meeting being chaired by 'Gaon Connection' founder and editor S B Misra (grey hair)\u003cbr/\u003e16. SOUNDBITE: (English) S B Misra, founder and editor in chief, 'Gaon Connection':\u003cbr/\u003e\"Our paper is different from other newspapers because it is catering to the needs of, it is attending to the grievances, to the requirements of rural India which others are not doing.\"\u003cbr/\u003eAP Television\u003cbr/\u003eRae Bareilly, Uttar Pradesh, India - April 14, 2014\u003cbr/\u003e17. Various of reporter Manish Misra walking in village, looking for a story to report\u003cbr/\u003e18. Tracking shot of Manish approaching women villagers \u003cbr/\u003eUPSOUND: (Hindi) Manish Misra, reporter, Gaon Connection:\u003cbr/\u003e\"What are you making?\"\u003cbr/\u003eUPSOUND: (Hindi) woman, name not given:\u003cbr/\u003e\"Chickpeas.\"\u003cbr/\u003eUPSOUND: (Hindi) Manish Misra, reporter, Gaon Connection:\u003cbr/\u003e\"Oh, ok. I work for a newspaper.\"\u003cbr/\u003e19. Mid low shot of old man carrying pail of water\u003cbr/\u003e20. Various of Manish Misra interviewing old man with a dictaphone\u003cbr/\u003e21. SOUNDBITE: (Hindi) Manish Misra, reporter, 'Gaon Connection':\u003cbr/\u003e\"Gaon Connection is unique. It has a social cause. We are doing something that no one has done before.  It feels good that we have started something that nobody has done until now. We go from village to village, and interact with people who have never met a journalist in their life. They have never gotten an opportunity to talk about their issues. So we feel good from within, because we are being able to address their problems, contribute towards their well being.\"\u003cbr/\u003eAP Television\u003cbr/\u003eLucknow, Uttar Pradesh, India - April 15, 2014\u003cbr/\u003e22. Mid of reporter walking through fruit and vegetable wholesale market\u003cbr/\u003e23. Mid of vegetable sellers in market\u003cbr/\u003e24. Various of reporter taking notes while talking to vendor\u003cbr/\u003e25. SOUNDBITE: (Hindi) Bhaskar Tripathi, reporter, 'Gaon Connection':\u003cbr/\u003e\"People living in villages rarely have access to things or people from cities, journalists rarely visit villages, infact, maybe they don't at all. They hire stringers. So as soon we reach a village, introduce ourselves, and ask people living there what their problems are, they are hesitant to talk to us. That phaseďż˝ where we are absolutely unknown to them, yet we want to know their personal problemsďż˝ that is important, yet difficult. We have to tackle that when we are reporting.\"\u003cbr/\u003eAP Television\u003cbr/\u003eRae Bareilly, Uttar Pradesh, India - April 14, 2014\u003cbr/\u003e26. Wide of village and cyclist\u003cbr/\u003e27. Various of women working in village\u003cbr/\u003e28. Various of farmer who subscribes to Gaon Connection, Chandprakash Shukla, sitting on chair reading newspaper\u003cbr/\u003e29. SOUNDBITE: (Hindi) Chandprakash Shukla, farmer and Gaon Connection subscriber:\u003cbr/\u003e\"It has village related news, and it is a good read for rural people. People living in cities have access to many newspapers, but here in villages, city newspapers don't reach us. This paper is meant for villages, and is very beneficial for us. It is very informative for villagers, and it is useful to women and children too. The newspaper has a lot of information regarding the ills of child labour and various articles about farming. Since we are farmers, we relate to such articles and enjoy reading the paper.\"\u003cbr/\u003e30. Mid of Gaon Connection reader Ruby Shukla sitting inside room reading newspaper\u003cbr/\u003e31. SOUNDBITE: (Hindi) Ruby Shukla, reader:\u003cbr/\u003e\"The newspaper brings awareness amongst the villagers, farming output increases (because of new farming techniques featured in the newspaper), that's why we read the paper... we get to know what's happening.\"\u003cbr/\u003eAP Television\u003cbr/\u003eLucknow, Uttar Pradesh, India - April 15, 2014\u003cbr/\u003e32. Mid of reporter inside studio recording audio version of his article\u003cbr/\u003e33. Close of monitor screen showing audio track\u003cbr/\u003e34. Mid of reporter recording audio\u003cbr/\u003e35. Close of studio technician adjusting volume on control panel\u003cbr/\u003e36. Various of reporter reading out article from newspaper into microphone inside studio \u003cbr/\u003eAP Television\u003cbr/\u003eLucknow, Uttar Pradesh, India - April 13, 2014\u003cbr/\u003e37. SOUNDBITE: (English) S B Misra, founder and editor in chief, 'Gaon Connection':\u003cbr/\u003e\"Those who are not able to read and write in the rural areas and they have mobile, so they can hear the articles in the voice of the writer.\"\u003cbr/\u003eAP Television \u003cbr/\u003eRae Bareilly, Uttar Pradesh, India - April 14, 2014\u003cbr/\u003e38. Various of people in village reading newspapers\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" role=\"img\"\u003e\u003ci class=\"fa-solid fa-star text-action\" 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