{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='World yo-yo record broken at London toy fair' data-url='/boclips/videos/5c54bb05d8eafeecae121e28' data-video-url='/boclips/videos/5c54bb05d8eafeecae121e28' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nWorld yo-yo record broken at London toy fair\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLondon - 26 January, 20101. Various toys (made by Chantilly Lane Toys) 2. Wide of cartoon characters 3. Mid of people demonstrating blow up hats (made by Bluw Toys) 4. Close of traditional Sri Lanka puppets (made by So Indigo) 5. Set up...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLondon - 26 January, 2010\u003cbr/\u003e1. Various toys (made by Chantilly Lane Toys) \u003cbr/\u003e2. Wide of cartoon characters \u003cbr/\u003e3. Mid of people demonstrating blow up hats (made by Bluw Toys) \u003cbr/\u003e4. Close of traditional Sri Lanka puppets (made by So Indigo) \u003cbr/\u003e5. Set up of Natasha Crookes, British Toy and Hobby Association\u003cbr/\u003e6. SOUNDBITE: (English) Natasha Crookes, British Toy and Hobby Association: \u003cbr/\u003e\" So at the end of last year retailers did report that they had a slightly stronger end to last year although obviously everybody found last year pretty tough. I think that has obviously encouraged parents to buy the brands, the names that they have known themselves, the names they know and love. Towards the end of last year they came through very strongly, but a lot of the new smaller companies have the innovation. We have both of those kind of companies here and all of that is actually coming through into this year as people are obviously selecting to have the products in stores for the rest of 2010.\" \u003cbr/\u003e7. Mid of remote controlled tank (made by Elron Toys) \u003cbr/\u003e8. Close of tank remote control \u003cbr/\u003e9. Close of tank rotating gun \u003cbr/\u003e10. Mid of Ben McPhee, yo-yo world record breaker preparing yo-yos \u003cbr/\u003e11. Close of television news cameraman \u003cbr/\u003e12. Various of Ben breaking record for most yo-yos spun simultaneously \u003cbr/\u003e13. Close of yo-yo''s spinning \u003cbr/\u003e14. Close of young boys watching Ben \u003cbr/\u003e15. Various of Ben spinning yo-yos \u003cbr/\u003e16. Wide of Ben breaking world record \u003cbr/\u003e17. SOUNDBITE: (English) Ben McPhee, yo-yo world Record Breaker: \u003cbr/\u003e\"I have been practising yo-yo for over twelve years and this is my first official Guinness world record, so it''s a good day.\" \u003cbr/\u003e18. Wide of Jack Ringca, US National yo-yo Champion using the world''s most expensive yo-yo \u003cbr/\u003e19. Mid of Jack Ringca \u003cbr/\u003e20. Set up of Company Director David Strang, Wicked Vision \u003cbr/\u003e21. SOUNDBITE: (English) David Strang, Wicked Vision: \u003cbr/\u003e\" This new yo-yo, this �300 yo-yo, the world''s most expensive, is the Duncan MG. It''s made from the best materials in the world. Made from forge magnesium and also a ceramic baring, and makes it play better than any other yo-yo in the world. Also things are coming back to basics now. I think toys have come full circle, so it''s gone back to basics, basic skill toys. It''s quite refreshing to know that kids aren''t sitting in front of a computer screen, numbing their minds because they have gone back to basics, yo-yos boomerangs, all the basic skill toys.\" \u003cbr/\u003e22. Close of worlds most expensive yo-yo \u003cbr/\u003e23. SOUNDBITE: (English) Jack Ringca, US National yo-yo Champion: \u003cbr/\u003e\" This yo-yo is more precise of a production so you find that you don''t feel any vibrations when your playing with it on the string, you also find that you end up with much longer spin times.\" \u003cbr/\u003e24. Mid of person dressed as a Lego block \u003cbr/\u003e25. Pan down from Lego logo to Lego Buzz Lightyear \u003cbr/\u003e26. Various of new Lego range Atlantis \u003cbr/\u003e27. Set up of Marko Ilincic Managing Director, Lego UK and Ireland \u003cbr/\u003e28 . SOUNDBITE: (English) Marko Ilincic Managing Director, Lego UK and Ireland: \u003cbr/\u003e\" Last year Lego grew nearly forty percent and that is off the back of growing significantly from the year before, so we where delighted with our performance in a tough climate last year. This year we are going to continue that growth with three key themes that we are introducing. The first one is ''Lego Atlantis'' which is an underwater theme. We also have ''Toy Story'' licence so we have the full range of Lego Toy story products coming out. Also some one in time for the movie ''Toy Story 3''. We also have a new range of ''Star Wars'' products coming out as well which will really continue to help drive some of the growth.\" \u003cbr/\u003e29. Close of Lego Atlantis figures \u003cbr/\u003e30. Mid of Lego Star Wars range boxes \u003cbr/\u003e31. Pan down of Star Wars starship \u003cbr/\u003e32. Close of Star Wars figures \u003cbr/\u003e33. Pan up of Buzz Lightyear model \u003cbr/\u003e34. Wide of demonstrator on Elron skate board \u003cbr/\u003e35. Close of Elron skateboard \u003cbr/\u003e36. SOUNDBITE: (English) Mathew Jacobs, Director, Elron Toys: \u003cbr/\u003e\" It''s a cross between a stepper (step up machine) and a skateboard. Most people are aware of the stepper from being in the gym and actually exercising on it. What this differs to a regular stepper is obviously you have the wheels underneath it which enables you to go quite fast, apparently 20 Kilometres an hour is the top speed we have had off them.\" \u003cbr/\u003e37. Mid of skateboard wheels \u003cbr/\u003e38. Mid skateboard.  \u003cbr/\u003e39. Mid people at UK Toy Fair \u003cbr/\u003e40. Wide of UK Toy Fair \u003cbr/\u003eVintage toys are making a huge comeback at the 2010 London Toy Fair.\u003cbr/\u003eGood news for Ben McPhee, who''s just broken the world record for spinning the largest number of yo-yos at the same time, while at the event. \u003cbr/\u003eAnd it''s good news for the toy industry, which is no longer in a financial spin.\u003cbr/\u003eIt''s play time - big style. \u003cbr/\u003eFrom classic toys to the latest fad there is something to suit every child  - and lots of adults too - at this annual showcase for the British toy industry.   \u003cbr/\u003eNow in its 57th year the event gives manufacturers a chance to exhibit some of the latest toys before they hit the stores.\u003cbr/\u003eThe toy industry is worth an estimated �2.9 Billion ($4 Billion USD) in the UK and more than 180 toy exhibitors are here. \u003cbr/\u003eNatasha Crookes from the British Toy and Hobby Association says retailers reported a slightly stronger 2009 - a trend that looks set to continue.  \u003cbr/\u003e\"So at the end of last year retailers did report that they had a slightly stronger end to last year although obviously everybody found last year pretty tough. I think that has obviously encouraged parents to buy the brands, the names that they have known themselves, the names they know and love. Towards the end of last year they came through very strongly, but a lot of the new smaller companies have the innovation. We have both of those kind of companies here and all of that is actually coming through into this year as people are obviously selecting to have the products in stores for the rest of 2010\" she says.\u003cbr/\u003eThere''s always room for war toys like this remote controlled tank. \u003cbr/\u003eBut traditional yo-yos are making a big comeback. \u003cbr/\u003eAustralian Ben McPhee was on a mission to break the world record for most yo-yos spun simultaneously.  \u003cbr/\u003eBen managed to spin ten yo-yos Tuesday (26 January) simultaneously breaking the world record.  \u003cbr/\u003eThe National Australian yo-yo Champion says he''d been practising using a yo-yo for over twelve years, so it''s a good day! \u003cbr/\u003eAlso on show is the world''s most expensive yo-yo, which retails at �300 ($480 US dollars).  \u003cbr/\u003eThis top-of-the-range yo-yo is composed of 99% Magnesium.  \u003cbr/\u003eThere are only 200 such yo-yos made per year.  \u003cbr/\u003eDavid Strang from Wicked Vision says the yo-yos makeup of forge magnesium and a ceramic baring makes it play better than any other yo-yo in the world.  \u003cbr/\u003eJack Ringca, US National yo-yo Champion, says because the yo-yo is more precise you have less vibrations and longer spinning times.  \u003cbr/\u003eLego released their latest range at the show: Gateway to Atlantis.  \u003cbr/\u003eThe Danish-based Toy Company was first registered in Denmark in 1932.  \u003cbr/\u003eSince then it has captivated the imagination of children around the world.  \u003cbr/\u003eLego Atlantis, Gateway of the Squid, includes 354 pieces for you to put together.  \u003cbr/\u003eThe Lego construction set comes with a Squid Warrior with trident and 2 deep-sea diver mini -figures.  \u003cbr/\u003eMarko Ilincic, Managing Director, Lego UK and Ireland says Lego is delighted by the companies forty percent growth in 2009.  \u003cbr/\u003eIlincic says by introducing three new ranges, Toy Story, Atlantis and Star Wars, he hopes to continue the company''s growth in 2010.  \u003cbr/\u003eLego sets are priced between �4- �50 ($6 -$80 US Dollars).\u003cbr/\u003eElron Toy company is introducing a new skateboard, the '' Elron'', priced at �99 ($159 US Dollars).\u003cbr/\u003eThe Elron skateboard allows you to move your body smoothly from left to right, helping you to keep your balance.\u003cbr/\u003eMathew Jacobs, Elron director, says the new design is a cross between a step-up machine in a gym and a regular Skateboard.  \u003cbr/\u003eJacobs says the four wheels underneath the main body enables the user to gain speed by shifting body weight from side to side.  \u003cbr/\u003eThe Toy Fair is expected to attract more than 10,000 visitors.  \u003cbr/\u003eThe event runs from 26th January to Saturday 28th January 2010.\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' 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