{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='General Motors CEO Mary Barra  told the US Motor Show her company has a great global team, and that employees are emailing her, saying they\u0026#39;re very excited about the auto-maker\u0026#39;s direction. Still, she says, GM has work to do. (Jan. 15)' data-url='/boclips/videos/5c54baecd8eafeecae121255' data-video-url='/boclips/videos/5c54baecd8eafeecae121255' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nGeneral Motors CEO Mary Barra  told the US Motor Show her company has a great global team, and that employees are emailing her, saying they\u0026#39;re very excited about the auto-maker\u0026#39;s direction. Still, she says, GM has work to do. (Jan. 15)\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eGeneral Motors says it expects pretax earnings and profit margins to increase this year over last, after adjusting last year for recall costs.The company also predicts improved automotive results in all of its regions. It gave no...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eGeneral Motors says it expects pretax earnings and profit margins to increase this year over last, after adjusting last year for recall costs.\u003cbr/\u003eThe company also predicts improved automotive results in all of its regions. It gave no specific numbers. GM is scheduled to release its fourth-quarter and 2014 earnings on Feb. 4.\u003cbr/\u003eGM also reiterated 2016 financial targets of 10 percent pretax profit margins in North America and a return to profitability in Europe. It also expects to maintain strong profit margins in China. Profit margin is the percentage of revenue that a company gets to keep.\u003cbr/\u003eThe company expects 9 percent to 10 percent profit margins overall by early next decade.\u003cbr/\u003eGM made the predictions at a Deutsche Bank conference for analysts in Detroit on Thursday.\u003cbr/\u003eGM issued 84 recalls last year covering more than 30 million vehicles in North America, costing the company more than $2.8 billion. The spate of recalls began with faulty small-car ignition switches that are responsible for at least 45 deaths and 68 injuries. GM acknowledged knowing about the bad switches for more than a decade, yet it didn't start recalling the cars until early 2014.\u003cbr/\u003eCEO Mary Barra told the conference that the company didn't do everything perfectly on the recalls, but said it now has permanent systems, processes and behavior changes in place to make sure it doesn't happen again.\u003cbr/\u003eGM plans to reach its goals by leading in product and technology, expanding the Chevrolet and Cadillac brands globally and continuing to grow in China.\u003cbr/\u003eCompany President Dan Ammann told the conference the company plans numerous new products during the next couple of years, including top-selling models such as the Chevrolet Cruze compact car, Chevy Malibu midsize car and Chevrolet Equinox small crossover SUV.\u003cbr/\u003eThe company has 27 new models coming globally this year, and 38 in each of 2016 and 2017, he said.\u003cbr/\u003e\"All major-volume entries get all-new models the next couple of years,\" Ammann said.\u003cbr/\u003eDetroit, Michigan - 14 January, 2015\u003cbr/\u003e1. Automotive News World Congress sign\u003cbr/\u003e2. General Motors CEO Mary Barra walks onto stage\u003cbr/\u003e3. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" But I think you know, going through the bankruptcy there's a resiliency, and I think with what we went through last year there's resolve to never let it happen again. So I can't tell you the hundreds of emails I got from employees around the globe supporting the direction we're taking.\"\u003cbr/\u003e4. Car on auto show floor\u003cbr/\u003e5.  SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" Chevrolet is our global mainstream brand and Cadillac is our global luxury brand and yes, I know, we have work to do.\"\u003cbr/\u003e6. Automotive News World Congress sign\u003cbr/\u003e7. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" The fact that I was the first female. Because when I look at the industry and I look at women in significant positions across the auto industry, especially at GM, then I look at women across industry, and across huge government positions, heads of country.\"\u003cbr/\u003e8. Award trophys on shelf\u003cbr/\u003e9. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" The biggest surprise was what the rest of the world and other industries thought of the auto industry that was so stunning. And I think they don't know us very well.\"\u003cbr/\u003e(reporter: \"what did they think, bad things?\")\u003cbr/\u003eBarra: \" They thought it was much more traditional.\"\u003cbr/\u003e(reporter: \" Like the steel business?\"\u003cbr/\u003eBarra: \" They just don't realize how progressive this industry is.\"\u003cbr/\u003e10. Awards, sign\u003cbr/\u003e11. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" We're going to have the best of the strength here. What New York and exposure to the luxury brands can bring. Yohan is the latest, he's going be spending ample time in both.\"\u003cbr/\u003e12. Wide shot of interview room\u003cbr/\u003e13. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" Documented in the Volucus report (GM internal report about delayed recalls) was that there wasn't a good understanding of that effect on the circuitry and the air bag. And so it's something we've taken huge steps, Mark Reuss who again incredibly talented product engineer. In the way that we are now designing, validating the creation of the product integrity organization. The fact that we've now benchmarked the aerospace industry as well as the nuclear navy.\u003cbr/\u003e14. Various people getting awards\u003cbr/\u003e15: SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e(reporter: \" How can we do a better job of tracking customers who have cars, that maybe we need to communicate with? Right now, that's a problem.\"\u003cbr/\u003eBarra: \" It's difficult. I'm a big supporter of a national Vin data base, a global Vin data base or by country so you really know who has the vehicle, I think would be incredibly helpful to all. Something we certainly support.\"\u003cbr/\u003e16. Automotive News World Congress sign\u003cbr/\u003e17. SOUNDBITE (English) Mary Barra, General Motors CEO\u003cbr/\u003e\" And I would say when I look at the global team that we have, it's a great team. It's people who have been at the company for a few years and people who have been at the company for 10, 20, 30. It's a mixture and we've come together.\"\u003cbr/\u003e18. More signs\u003cbr/\u003e19. 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the US Motor Show her company has a great global team, and that employees are emailing her, saying they\u0026#39;re very excited about the auto-maker\u0026#39;s direction. Still, she says, GM has work to do. (Jan. 15)\" href=\"/subscription/new\"\u003e\u003cimg class=\"resource-img img-thumbnail img-responsive z-10 lp-boclips-thumbnail w-full h-full lozad\" alt=\"General Motors CEO Mary Barra  told the US Motor Show her company has a great global team, and that employees are emailing her, saying they\u0026#39;re very excited about the auto-maker\u0026#39;s direction. Still, she says, GM has work to do. (Jan. 15)\" title=\"General Motors CEO Mary Barra  told the US Motor Show her company has a great global team, and that employees are emailing her, saying they\u0026#39;re very excited about the auto-maker\u0026#39;s direction. Still, she says, GM has work to do. 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