{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='SOWETO FASHION IN THE SPOTLIGHT' data-url='/boclips/videos/5c54bae7d8eafeecae12101c' data-video-url='/boclips/videos/5c54bae7d8eafeecae12101c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nSOWETO FASHION IN THE SPOTLIGHT\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eSoweto, South Africa - May 23, 20121. Mid street-side stall, selling local clothes and t-shirts2. Close t-shirt reading \"SOWETO\" on the front3. Mid man unpacking his street stall4. Wide Soweto township street scene, with the coal men...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eSoweto, South Africa - May 23, 2012\u003cbr/\u003e1. Mid street-side stall, selling local clothes and t-shirts\u003cbr/\u003e2. Close t-shirt reading \"SOWETO\" on the front\u003cbr/\u003e3. Mid man unpacking his street stall\u003cbr/\u003e4. Wide Soweto township street scene, with the coal men passing by on a horse and cart\u003cbr/\u003eJohannesburg, South Africa - May 19, 2012\u003cbr/\u003e5. Wide pan across rehearsal room for the Soweto Fashion Week, models waiting to be dressed\u003cbr/\u003e6. Mid models standing by the door\u003cbr/\u003e7. Mid two designers discussing a model's outfit\u003cbr/\u003e8. Mid a designer dressing a model\u003cbr/\u003e9. Mid set up Stephen Manzini, organiser of the Soweto Fashion Week\u003cbr/\u003e10. Cutaway of designer stitching a dress\u003cbr/\u003e11. SOUNDBITE (English) Stephen Manzini, organiser of the Soweto Fashion Week:\u003cbr/\u003e\"\"We realised that Soweto needed this more than any other part of the county. There's a huge gap, demographically, in Fashion Weeks' industry and we saw that the best way we could fill that gap was in Soweto.\"\u003cbr/\u003e12. Setup of Tebogo Lehlabi, designer at the Soweto Fashion Week\u003cbr/\u003e13. Cutaway detail of one of Lehlabi's designs\u003cbr/\u003e14. SOUNDBITE (English) Tebogo Lehlabi, fashion designer at Soweto Fashion Week\u003cbr/\u003e\" We're an emerging identity, so more or less anything goes, anything and everything can be described as Soweto, can be described as South African because it's a young and fresh identity. And it's very much spearheaded by the people living there and I think it is about time that this country started to define itself on its own terms and we need to package ourselves as well and sell ourselves at our own price, determine our own worth. So, I'm very very excited, for me that's Soweto. It's liberation, it's freedom, obviously with challenges, but that's generally where the greatest inspiration comes from, is from the challenges.\"\u003cbr/\u003eJohannesburg, South Africa - May 17, 2012\u003cbr/\u003e15. Wide setup interior of the LISOF fashion academy in Johannesburg\u003cbr/\u003e16. Wide fashion student working on a sewing  machine\u003cbr/\u003e17. Close student's hands working on the sewing  machine\u003cbr/\u003e18. Wide interior sewing  class at LISOF fashion academy\u003cbr/\u003e19. Wide interior drawing class at the LISOF fashion academy, set up of Pile Mhlangu, 21, fashion student\u003cbr/\u003e20. Cutaway Mhlangu's hand drawing\u003cbr/\u003e21. SOUNDBITE (English) Pile Mhlangu, 21, fashion student:\u003cbr/\u003e\"I'm finding now that Soweto is very different to what it was say 15 years ago, because when you look at people, I'll say that they are moving up, they are more curious and people tend to put them in a little box, into a niche box, that's Soweto there, that's fixed. But half of the time, the Sowetans know what is going down in Sandton, and Norwood and Cape Town sometimes. I really think it is that eclectic mix, that curiosity, that they want to challenge the norm. I'm finding vintage ďż˝ vintage is coming up a lot of times, and I think it is because it is right there.\"\u003cbr/\u003e22. Mid set up Kwanele Khonjelwayo, 24, fashion marketer and former student at LISOF\u003cbr/\u003e23. Cutaway shoes designs on paper\u003cbr/\u003e24. SOUNDBITE (English) Kwanele Khonjelwayo, 24, fashion marketer and former student at LISOF:\u003cbr/\u003e\"In terms of the actual Soweto Fashion Week, that's really great, because there are so many people that are less disadvantaged in a sense or who even are disadvantaged who are living in Soweto and have incredible, incredible talent and people don't get to see that and it's so unfortunate, be it sponsorship, or marketing or having any sort of business plan, so at least if they are getting some sort of exposure, that's the first step, people are going to notice them, hire them and it just grows and grows from there.\"\u003cbr/\u003eSoweto, South Africa - May 19, 2012\u003cbr/\u003e25. Wide exterior Thesis Lifestyle fashion store in Soweto\u003cbr/\u003e26. Mid young men standing outside the store\u003cbr/\u003e27. Mid interior Thesis fashion store, man trying on a jacket in front of the mirror\u003cbr/\u003e28. Close tilt up of man trying on a jacket\u003cbr/\u003e29. Wide shop assistant bringing another jacket for the man to try on\u003cbr/\u003e30. Mid rack of clothes\u003cbr/\u003e31. Close label in a shirt reading \"Made in Soweto\"\u003cbr/\u003eSouth Africa's Soweto township was the epicentre of black struggle against the Apartheid regime, home to both Nelson Mandela and Desmond Tutu, and has had a history of riots and violence.\u003cbr/\u003eBut now, as designers and entrepreneurs are hoping the inaugural Soweto Fashion Week will put the township's fashion sense under the spotlight.\u003cbr/\u003eBeyond the tourist T-shirts and ethnic costumes sold on Soweto's Vilakazi Street, a small group of fashionistas are gathering in a Johannesburg suburb for a dress rehearsal ahead of Thursday's ( 24 May) launch.\u003cbr/\u003eStephen Manzini, the 23-year-old entrepreneur behind Soweto Fashion Week, grew up in inner city Johannesburg around fashion. He had a grandmother who was a tailor and high school friends who were models and designers. He went into the recycling business, but maintained a passion for fashion. \u003cbr/\u003eNow the time has come for Manzini to express his fashion sense and Soweto, on Johannesburg's southwestern edge, is the natural place to do so.\u003cbr/\u003e\"We realised that Soweto needed this more than any other part of the county. There's a huge gap, demographically, in Fashion Weeks' industry and we saw that the best way we could fill that gap was in Soweto,\" says Manzini.\u003cbr/\u003eManzini acknowledges Soweto Fashion Week is an ambitious title for a three-day affair featuring 16 designers. He holds rehearsals in the parking lot and garden of a modest apartment borrowed from a tailor friend, in a northern Johannesburg neighborhood.\u003cbr/\u003eBut Manzini is confident that in coming years, his project will grow to a full week and give many more struggling designers an opportunity. He hopes to start his own business distributing designs that will first take the catwalk at his fashion week.\u003cbr/\u003eSoweto has long been known for its quirky sense of style, with designers splashing their own bright colors and urban sensibilities on everything from the latest silhouettes on European runways to the dapper suits Nelson Mandela wore when he lived in the township in the 1940s.\u003cbr/\u003eThe designers in Manzini's shows this coming Thursday, Friday and Saturday are not household names. But for 29-year-old designer Tebogo Lehlabi, Soweto is all about \"liberation\" and \"freedom.\"\u003cbr/\u003eLehlabi has never before participated in a fashion week. She says she had not been confident enough in the past to seek such a showcase, but now hopes that boutique owners will see her designs in Soweto and seek her out.\u003cbr/\u003e\"We're an emerging identity, so more or less anything goes, anything and everything can be described as Soweto, can be described as South African because it's a young and fresh identity. And it's very much spearheaded by the people living there and I think it is about time that this country started to define itself on its own terms and we need to package ourselves as well and sell ourselves at our own price, determine our own worth,\" says Lehlabi.\u003cbr/\u003eOne obvious group of young designers who hope to benefit from an increased awareness in South African fashion are the students at Johannesburg's LISOF fashion academy.\u003cbr/\u003eAs future fashion designers and fashion marketing professionals, the LISOF students are enthused by Soweto Fashion Week.\u003cbr/\u003eKwanele Khonjelwayo, 24, is a fashion marketer and a former student at LISOF. She sees the obvious benefit of the weekend's fashion shows.\u003cbr/\u003e\"In terms of the actual Soweto Fashion Week, that's really great, because there are so many people that are less disadvantaged in a sense or who even are disadvantaged who are living in Soweto and have incredible, incredible talent and people don't get to see that and it's so unfortunate, be it sponsorship, or marketing or having any sort of business plan, so at least if they are getting some sort of exposure, that's the first step, people are going to notice them, hire them and it just grows and grows from there,\" says Khonjelwayo.\u003cbr/\u003eBack in Soweto, trade is booming at the Thesis Lifestyle fashion store, proving that there is a strong appetite for a growth in fashion in the township.\u003cbr/\u003eIt is hoped that Soweto Fashion Week will provide a launchpad for Soweto to be firmly placed on South Africa's fashion map. \u003cbr/\u003eAnd maybe the \"Made in Soweto\" tag will soon be seen on 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