{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-572d6a42.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-f4d0de30.css\" media=\"all\" /\u003e\n\u003cdiv data-title='UK: CALL FOR BOYCOTT ON DIAMONDS' data-url='/boclips/videos/5c54bad5d8eafeecae12072c' data-video-url='/boclips/videos/5c54bad5d8eafeecae12072c' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nUK: CALL FOR BOYCOTT ON DIAMONDS\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eEnglish/NatThe world's largest diamond company, De Beers, has called on its customers to boycott gems from war-torn countries.The move that comes after recent accusations that diamond sales are fueling African wars.Wednesday's...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eEnglish/Nat\u003cbr/\u003eThe world's largest diamond company, De Beers, has called on its customers to boycott gems from war-torn countries.\u003cbr/\u003eThe move that comes after recent accusations that diamond sales are fueling African wars.\u003cbr/\u003eWednesday's announcement is part of a package of new measures for De Beers, which controls almost two-thirds of the world's supply of uncut diamonds.\u003cbr/\u003eAt a news conference in London top officials for De Beers, the worlds biggest diamond company, announced changes in the way they would operate in the future.\u003cbr/\u003eSince the Great Depression of the 1930s, De Beers has stockpiled the world's diamonds in order to keep the gems rare and expensive. \u003cbr/\u003eBut now the company - which posted sales of 3.5 U-S dollars (b) billion in the first half of this year - is loosening its grip on the supply. \u003cbr/\u003eIt plans to slash its 3.9 (b) billion  dollars stockpile to what they've describes as a \"working level\" of about 2.5 (b) billion U-S dollars.\u003cbr/\u003eDe Beers also will increase advertising and marketing in a bid to boost diamond sales, hoping to get a share of the 10 percent annual growth enjoyed by the luxury-goods sector.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"How do we grow the demand for diamond jewellery how do we become a supplier of choice. It is in partnership with our clients through a better distribution system. It's through support for marketing initiatives. It's focused on supplying multiple brand initiatives out there on the retail market place. It's about establishing D-T-C (Diamond Trading Company) best practice principle in order to enhance the confidence of the consumer in diamonds as the ultimate luxury product.\" \u003cbr/\u003eSUPERCAPTION: Gary Ralfe, De Beers managing director\u003cbr/\u003eThe South African conglomerate of De Beers instructed the 125 major buyers of its rough diamonds not to purchase so-called \"blood diamonds\" from African conflict zones. \u003cbr/\u003eIt also told them to avoid gems mined using child labor.\u003cbr/\u003eDe Beers chairman highlighted this problem on Wednesday.\u003cbr/\u003eSOUNDBITE: (English) \u003cbr/\u003e\"All of us in the diamond industry are very concerned about conflict-diamonds. You only have to see the pictures shown in the newspapers from areas of conflict. Particularly Sierra Leone and Angola to see how emotive the are. It's important always however to remember that conflict-diamonds represent something slightly less than 4 percent the worlds production of gem diamonds. We at De Beers are busy with the cutting centres and the producers ...creating a trail of warrants which will make it clear where diamonds come from and what there provelance is.\"  \u003cbr/\u003eSUPERCAPTION: Nicky Oppenheimer, De Beers chairman\u003cbr/\u003eThe shake-up in the secretive diamond world follows accusations by the U-N and human rights groups that the diamond trade is fueling conflicts in Sierra Leone, Angola and the Democratic Republic of Congo by providing warring factions with income. \u003cbr/\u003eMany in the industry fear a consumer boycott.\u003cbr/\u003eThis week, the U-N Security Council agreed on an embargo on diamonds mined by Sierra Leone's rebel Revolutionary United Front. \u003cbr/\u003eA similar ban has been imposed on Angola's UNITA rebels.\u003cbr/\u003e London, U-K July 13 and file, \u003cbr/\u003e13 July 2000\u003cbr/\u003e1. Wide shot of news conference\u003cbr/\u003e2. Cut away of camera man\u003cbr/\u003e3. Side shot of officials\u003cbr/\u003e4. SOUNDBITE: (English) Gary Ralfe, De Beers managing director\u003cbr/\u003eFile \u003cbr/\u003e5. Various of diamonds\u003cbr/\u003e13 July 2000\u003cbr/\u003e6. Wide shot of news conference\u003cbr/\u003e7. SOUNDBITE: (English) Nicky Oppenheimer, De Beers chairman\u003cbr/\u003e8. 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class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eDate\u003c/dt\u003e\n\u003cdd\u003e2000\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003ci aria-hidden='true' class='fai fa-solid fa-language'\u003e\u003c/i\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eAudiences\u003c/dt\u003e\u003cdd\u003e\u003cspan\u003e\u003ca href=\"/search?audience_ids%5B%5D=371079\u0026amp;keywords=math+solving+word+problems\u0026amp;page=22\u0026amp;search_tab_id=1\"\u003eFor Teacher Use\u003c/a\u003e\u003c/span\u003e\u003c/dd\u003e\u003cdd class=\"text-muted\"\u003e\u003ci class=\"fa-solid fa-lock mr5\"\u003e\u003c/i\u003e2 more...\u003c/dd\u003e\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\n\u003c/dl\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='concepts-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='concepts-heading'\u003eConcepts\u003c/h2\u003e\n\u003cdiv class='clearfix'\u003e\n\u003cdiv class='details-list concepts' data-identifier='Boclips::VideoDecorator' data-type='concepts'\u003econflict, diamonds, africa, europe, western europe, boycotts, west africa\u003c/div\u003e\n\u003cdiv class='concepts-toggle-buttons' data-identifier='Boclips::VideoDecorator'\u003e\n\u003cbutton aria-expanded='false' class='more btn-link' type='button'\u003e\n\u003cspan\u003eShow More\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-down ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003cbutton aria-expanded='true' class='less btn-link' style='display: none;' type='button'\u003e\n\u003cspan\u003eShow Less\u003c/span\u003e\n\u003ci aria-hidden='true' class='fa-solid fa-caret-up ml5'\u003e\u003c/i\u003e\n\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='additional-tags-heading' 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