{"page":"\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/resources-c03aa079.css\" /\u003e\n\u003clink rel=\"stylesheet\" href=\"https://lessonplanet.com/assets/packs/css/lp_boclips_stylesheets-517835be.css\" media=\"all\" /\u003e\n\u003cdiv data-title='Toys and young designers show cased at London event' data-url='/boclips/videos/5c54bac8d8eafeecae120114' data-video-url='/boclips/videos/5c54bac8d8eafeecae120114' id='bo_player_modal'\u003e\n\u003cdiv class='boclips-resource-page modal-dialog panel-container'\u003e\n\u003cdiv class='react-notifications-root'\u003e\u003c/div\u003e\n\u003cdiv class='rp-header'\u003e\n\u003cdiv class='rp-type'\u003e\n\u003ci aria-hidden='true' class='fai fa-regular fa-circle-play'\u003e\u003c/i\u003e\nVideo\n\u003c/div\u003e\n\u003ch1 class='rp-title' id='video-title'\u003e\nToys and young designers show cased at London event\n\u003c/h1\u003e\n\u003cdiv class='rp-actions'\u003e\n\u003cdiv class='mr-1'\u003e\n\u003ca class=\"btn btn-success\" data-posthog-event=\"Signup: LP Signup Activity\" data-posthog-location=\"body_link_boclips\" data-remote=\"true\" href=\"/subscription/new\"\u003e\u003cspan\u003e\u003cspan\u003eGet Free Access\u003c/span\u003e\u003cspan class=\"\"\u003e for 10 Days\u003c/span\u003e\u003cspan\u003e!\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-body'\u003e\n\u003cdiv class='rp-info'\u003e\n\u003cdiv aria-label='Hide resource details' class='rp-hide-info' role='button' tabindex='0'\u003e\u0026times;\u003c/div\u003e\n\u003ci aria-label='Expand resource details' class='rp-expand-info fai fa-solid fa-up-right-and-down-left-from-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003ci aria-label='Compress resource details' class='rp-compress-info fai fa-solid fa-down-left-and-up-right-to-center' role='button' tabindex='0'\u003e\u003c/i\u003e\n\u003cdiv class='rp-rating'\u003e\n\u003cspan class='resource-pool'\u003e\n\u003cspan class='pool-label'\u003ePublisher:\u003c/span\u003e\n\u003cspan class='pool-name'\u003e\n\u003cspan class='text'\u003e\u003ca data-publisher-id=\"30356011\" href=\"/search?publisher_ids%5B%5D=30356011\"\u003eCurated Video\u003c/a\u003e\u003c/span\u003e\n\u003c/span\u003e\n\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='rp-description'\u003e\n\u003cspan class='short-description'\u003eLondon - 24 January 20071. Various of remote controlled toy car2. Various of puppet doll3. Mid of young girl playing with toy doll4. Pan of man stepping on jumping stilts 5. Close of giant teddy6. Various of remote controlled Scalextric...\u003c/span\u003e\n\u003cspan class='full-description hide'\u003eLondon - 24 January 2007\u003cbr/\u003e1. Various of remote controlled toy car\u003cbr/\u003e2. Various of puppet doll\u003cbr/\u003e3. Mid of young girl playing with toy doll\u003cbr/\u003e4. Pan of man stepping on jumping stilts \u003cbr/\u003e5. Close of giant teddy\u003cbr/\u003e6. Various of remote controlled Scalextric toy racing cars on track\u003cbr/\u003e7. SOUNDBITE (English) Frank Martin, Chief Executive of Hornby UK:\u003cbr/\u003e\"In fact, it is 50 years ago almost to the day, the owner of mini models Fred Frances put an electrical motor in his scale X models, and called them Scalextric, so that's the origin of the name. For most of that fifty years, Scalextric has been what we call analogue, which is basically two separate tracks, with cars running independently on those tracks. What we've done over the past four or five years is to turn the whole system into a digital system. So you can now run up to six cars on the same track. \"\u003cbr/\u003e8. Various of remote controlled Scalextric toy racing cars on track\u003cbr/\u003e9.  SOUNDBITE (English) Frank Martin, Chief Executive of Hornby UK:\u003cbr/\u003e\"Basically we moved the production scale electrical to China in the late 1990s early 2000 and in fact we are actually quite late in that process. All of our competitors had already moved to China. Quite honestly, if we had not done that, the Hornby business in total would have been out of business by now.  The great benefit we have been able to bring in the moving production to China is that we can now bring better quality, better value from many products for a given price into the market. Over the past five years, we've actually dramatically increased the number of employees we have here in the UK in engineering, design development, electronics. So these are high quality jobs we are creating in the UK.\"\u003cbr/\u003e10. Mid of men playing with Scalextric toy racing cars\u003cbr/\u003e11. Various of Nikko Star Wars toy R2D2 remote control robot and DVD projector\u003cbr/\u003e12. SOUNDBITE (English) Holli Ng, Nikko Toys UK:\u003cbr/\u003e\" This is a DVD projector. It plays CDs, DVDs, it can project DVDs, digital photos, PS2 PS3( PlayStation games) can project it across your room and obviously it plays wherever in the world. So it is perfect for all the boys toys, gadgets, star war loving kinds of audience.\"\u003cbr/\u003e13. Close of hand setting an iPOD onto the Star Wars  R2D2 DVD projector\u003cbr/\u003e14. Various of Star Wars  R2D2 DVD moving \u003cbr/\u003e15. SOUNDBITE (English) Marco Lincice,Toy industry analyst:\u003cbr/\u003e\"It is extremely hard to predict, but I think the licences will continue to play a really important part in toy industry for 2007. A lot of the growth that  we saw in 06 in the market was due to licenses, so things like Dr. Who and Star Wars will be particularly important, but also some of the new movie releases  that are yet to come, are going to provide some excitement to the market. \"\u003cbr/\u003e16. Various of lego Star Wars figure Darth Vader, UPSOUND (English):\"You will join us or die.  You have failed me for the last time\"\u003cbr/\u003e17. Various of puppet dolls on display\u003cbr/\u003e18. SOUNDBITE (English) Peter lock, The Puppet Company:\u003cbr/\u003e\"I think the great thing about puppets is that they don't have batteries, so the children can play with them without wearing them out. And they are actively engaged, aren't they? They become a little special friend, and teachers use them a lot. So he is great fun. \"\u003cbr/\u003e19. Close of puppet \u003cbr/\u003e20. SOUNDBITE (English) Max dixon, Student VOXPOP: \u003cbr/\u003e\"I saw the Hornby and the Scalextric which was cool.\"\u003cbr/\u003e21. SOUNDBITE (English) Angharod Waterfield, Student VOXPOP:\u003cbr/\u003e\"There is a lot of Dr. Who's stuff, which I am quite a big fan of. \"\u003cbr/\u003e22. Mid of five year old Iwan Roberts playing with toy pirate ship\u003cbr/\u003e23. SOUNDBITE (English) Iwan Roberts, would-be toy designer:\u003cbr/\u003e\"I want to be a toy designer when I am older. \"\u003cbr/\u003e24. Various of boy playing with ships\u003cbr/\u003e25. SOUNDBITE (English) Iwan Roberts, would-be toy designer:\u003cbr/\u003e\"(describing pirate ship design) It has cannons and a  giant anchor, a gold one, and a skelton.\"\u003cbr/\u003e26. Various mid of boy playing with a ship\u003cbr/\u003e27. Close of dolls\u003cbr/\u003e28. Wide of strawberry cake doll stand\u003cbr/\u003e29. Pan close of strawberry cake dolls.\u003cbr/\u003e30. SOUNDBITE (English) Darryl jones Bandi Toys, UK Marketing manager: \u003cbr/\u003e\"This one here is strawberry. She was the original scented doll. So when you actually smell it, she smells strawberry. This particular one here is sort of like soft body rag doll, again which is always very popular with girls. And also she is dressed as a ballerina , again very very popular with girls.\"\u003cbr/\u003e31. Mid of visitors smelling strawberry scented dolls\u003cbr/\u003e32. Mid of dolls on shelf\u003cbr/\u003e33. Mid of remote controlled toy tractor\u003cbr/\u003e34. Various of robots\u003cbr/\u003eThe 2007 London toy fair has opened at the ExCel exhibition centre in the docklands (24 January 2007).  \u003cbr/\u003eToy analysts predict that licensed toys like Star Wars themed products and the latest movie toys will be popular this year.\u003cbr/\u003eThe show is host to more than 250 toy exhibitors from across the UK. displaying the latest innovative toy designs.\u003cbr/\u003eA budding five year old toy designer was also on hand to help top toy companies.\u003cbr/\u003eThe 2007 London Toy Fair is the annual showcase for the British toy industry.\u003cbr/\u003eFrom classic toys to interactive entertainment games and puzzles are among the latest designs on show. \u003cbr/\u003eToy companies are showcasing the latest technological innovations including action figures, dolls, games and puzzles, radio-controlled vehicles and infant and preschool toys.\u003cbr/\u003eThousands of retailers and manufacturers are expected to attend the 4 day event. \u003cbr/\u003eScalextric, the world renowned slot car racing game, celebrates its 50th birthday at the show.\u003cbr/\u003eThe British based company first introduced Scalextric slot car racing at the Harrogate toy show in 1957.\u003cbr/\u003eToday Scalextric continues to enjoy world wide success.\u003cbr/\u003eSince 1957 more than 20 million Scalextric sets and models have been sold.\u003cbr/\u003eAs the world has turns evermore digital, Scalextric wanted to develop a new digital Scalextric system.\u003cbr/\u003eScalextric recently launched a new Scalextric easy fit digital plug in system.\u003cbr/\u003eThe digital plug-in system allows players multi-car racing.\u003cbr/\u003eThe previous analogue Scalextric only allowed one racing car at a time in a racing lane.\u003cbr/\u003eFrank Martin, Chief executive of Hornby UK says over the past five years Scalextric has turned the popular car game into a digital system, so gamers can run up to six cars on the same track. \u003cbr/\u003eIn the late 1990s Hornby UK  moved Scalextric production to China.\u003cbr/\u003eMartin says moving Scalextric production to China produces better quality and better value products onto the toy market.\u003cbr/\u003eMarco Lincice, a toy industry analyst, says Dr. Who and Star Wars themed toys could be popular in 2007.\u003cbr/\u003eNikko, one of the leading worldwide manufacturers of radio control vehicles, launched the latest addition to the Nikko UK range on the opening day of the show -  a remote controlled Star Wars Themed R2D2 model.\u003cbr/\u003eHolli Ng of Nikko UK says the new Star Wars R2D2 remote controlled toy is the perfect \"boys' toy\".\u003cbr/\u003eThe 1:2 scale radio control R2D2 is a movable DVD Projector. \u003cbr/\u003eThe radio controlled R2D2 is a new Star Wars toy product.\u003cbr/\u003eThe robot measures 544mm in height and features the latest 'specs' including 5.1 in-built speakers, stereo FM sound, sensors, MP3, MP4 KD, PlayStation (Sony) 2/3, DVDs and digital images. \u003cbr/\u003eToy manufacturer 'The Puppet Company' also showcased their latest cuddly products.\u003cbr/\u003ePuppets remain a  classic toy for children worldwide.\u003cbr/\u003eCreator Peter Lock says that puppets encourage creativity, performance and learning in children of all ages.\u003cbr/\u003eA young would-be toy designer, five year old Iwan Roberts, also attended the show with his mother.\u003cbr/\u003eIwan is passionate about mega blocks pirate toys, and vows to work for a toy design company when he grows up.\u003cbr/\u003eIwan says he wants to be a toy designer when he grows up.\u003cbr/\u003eVisitors to the show can also view thousands of toy dolls on display.\u003cbr/\u003eToy manufacturer Bandai launched the latest strawberry shortcake doll.\u003cbr/\u003eStrawberry shortcake dolls remain a unique toy as each doll  is scented with a different flavour.\u003cbr/\u003eDarryl Jones, the UK Marketing manager at Bandi Toys, says Strawberry shortcake dolls remain popular with girls.\u003cbr/\u003eThe Toy Fair Show runs from Wednesday 24th - 27th January at ExCel London.\u003cbr/\u003eKeyword-wacky -bizarre\u003cbr/\u003e\u003c/span\u003e\n\u003c/div\u003e\n\u003cdiv class='action-container flex justify-between'\u003e\n\u003cbutton aria-expanded='false' aria-label='Read more description' class='rp-full-description' type='button'\u003e\n\u003ci class='fai fa-solid fa-align-left'\u003e\u003c/i\u003e\n\u003cspan id='read_more'\u003eRead More\u003c/span\u003e\n\u003c/button\u003e\n\u003cdiv class='rp-report'\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv aria-labelledby='resource-details-heading' class='rp-info-section'\u003e\n\u003ch2 class='title' id='resource-details-heading'\u003eResource Details\u003c/h2\u003e\n\u003cdiv class='rp-resource-details clearfix'\u003e\n\u003cdiv class='detail'\u003e\n\u003cdl\u003e\n\u003cdt\u003eCurator Rating\u003c/dt\u003e\n\u003cdd\u003e\u003cspan class=\"star-rating\" aria-label=\"3.5 out of 5 stars\" 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